Using Traditional Media to Promote Your Online Business or Website

Press releases are that are to organizations to some kind of newsworthy event or development. They be a good way to promote your as long as the “hook” upon your press is built is newsworthy, and not just an advertisement.

The editors at newspapers, television and radio stations and online newswires are always looking for content to fill their news hole. If you can create a professional-looking press release that newsworthy , there is a good possibility that it can be up and it could result in a news story.

There are numerous only press release distribution sites that send your press release to news organizations in your or even nationally or internationally. are , but some are free

Before you create your , make sure it is in the standard for press releases. Editors look at hundreds each day, and if yours makes it difficult for them to glean the essential information , it may be discarded being read.

Also, be sure that what you are promoting is newsworthy and can serve as the starting point for a news story. Make sure to include , such as your phone number, so they can call for an interview.

Free Classified Ads

Most people read classified ads to find used cars, apartments for rent, help wanted postings and the like. But it is possible to promote your website using if you know a few tricks.

Generally, websites offering ads – such as Kenda. or –won’t let you post ads that promote a or website unless you purchase a paid ad. But if you write your classified ad so that it offers something of value for free, then you can get them published.

For example, let’s say your own website that promotes dog training courses. While you probably couldn’t get a free classified that blatantly tries to sell your products, you could post that says:

“Learn five secret techniques to turn a bad puppy into a good dog. Get your free report at”

Then you create a short report or brief eBook, offer it on your webpage to people who you their email address and not only will your free classified ad drive visitors to your site, but you can build a subscription list of potential customers that you can use to market other products in the future.

Free marketing sometimes requires taking some liberties.


are short reports one or more that is distributed according to a regular schedule, usually monthly, to a group of who have signed up to them because they are interested in the newsletter’s topic.

There are two ways to promote your website for free using newsletters: Including links to your website on somebody else’s newsletter or creating your own. The probably is the more valuable.

Most newsletter will allow you to include a to your web page in their newsletter for a fee. This is called a solo ad and if the newsletter is popular , it can be one of the best ways to quickly build a customer base.

If you can’t to buy a solo ad, some newsletter distributors may let you submit an article for inclusion in their newsletter in which you include a link to your website.

Offering a subscription to a free newsletter is a great way to build your email subscriber list, then creating and distributing a free newsletter of your very own. Although this requires a larger investment because you probably will have to create all the content on your own, the reward is that you can quickly build a list of dedicated and loyal subscribers.

enthusiastic fans can then promote your website to their friends, family, members of their social , and other people who are interested in your subject niche.

If you’d like to have access to even more ways to promote your website, as well as a way to generate conversion-ready prospects each month, click to learn about me.


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