Using Traditional Media to Promote Your Online Business or Website

short documents that sent to to some of newsworthy event or . be a good way to your website as long as the “” upon which your press release is built is genuinely newsworthy, and just an advertisement.

The editors at newspapers, television and radio stations and newswires always for content to fill their news hole. If you create a professional- press release that newsworthy information, there is a good that it be up and it could result in a news story.

There numerous only press release distribution sites that send your press release to in your region or or . Most are paid, but some are

Before you create your news release, make sure it is in the standard format for . Editors look at hundreds each , and if yours makes it difficult for them to glean the essential information quickly, it may be discarded without being read.

Also, be sure that what you are promoting is newsworthy and can serve as the starting point for a news story. Make sure to include , such as your , so can call for an interview.

Free Classified Ads

Most people read classified ads to find used cars, apartments for rent, help wanted postings and the like. But it is possible to your website using if you know a few tricks.

Generally, websites offering – such as or –won’t let you post ads that promote a business or website unless you purchase a paid ad. But if you write your classified ad so that it offers something of value for , then you can usually get them published.

For example, let’s say your own website that promotes dog training courses. While you probably couldn’t get a classified that to sell your products, you could post one that says:

“Learn five secret techniques to turn a bad puppy into a good dog. Get your free report at”

Then you simply create a short report or brief eBook, offer it on your webpage to people give you their email address and only your free classified ad visitors to your site, but you can build a subscription list of customers that you can to other products in the future.

Free marketing sometimes taking some creative liberties.


are short reports containing one or more that is distributed according to a schedule, usually monthly, to a group of subscribers have signed up to receive them because are interested in the newsletter’s niche topic.

There are two to promote your website for free using : Including links to your website on somebody else’s newsletter or creating your own. The latter probably is the more valuable.

Most allow you to include a link to your web page in their newsletter for a fee. This is called a ad and if the newsletter is , it can be one of the to quickly build a base.

If you can’t afford to buy a ad, some may let you an for inclusion in their newsletter in which you include a link to your website.

Offering a subscription to a free newsletter is a great way to build your email subscriber list, then creating and distributing a free newsletter of your very own. this a because you probably will have to create all the content on your own, the reward is that you can quickly build a list of and loyal subscribers.

enthusiastic fans can then promote your website to their , family, of their social networks, and other people are interested in your subject niche.

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