Using Traditional Media to Promote Your Online Business or Website

are that are sent to to promote some of newsworthy event or development. They can be a good way to promote your website as as the “hook” upon your press release is built is newsworthy, and just an advertisement.

The editors at newspapers, television and radio stations and online newswires are always for content to fill their news hole. If you can create a professional- press release that , there is a good that it can be picked up and it result in a news story.

There are numerous press release distribution sites that will send your press release to news organizations in your region or even or internationally. Most are paid, but some are free

Before you create your , sure it is in the standard format for press releases. Editors look at hundreds each day, and if yours makes it difficult for them to glean the information quickly, it be without being read.

Also, be sure that you are promoting is newsworthy and can serve as the starting point for a news story. Make sure to include , such as your , so they can call for an interview.

Free Classified Ads

Most people read classified ads to find used cars, apartments for rent, help wanted postings and the like. But it is to promote your website using if you know a few tricks.

Generally, websites offering free classified ads – such as or –won’t let you post ads that promote a business or website unless you purchase a paid ad. But if you write your classified ad so that it offers something of value for free, then you can usually get them published.

For example, let’s say your own website that promotes dog training courses. While you couldn’t get a free classified that blatantly tries to sell your products, you could post one that says:

five secret techniques to turn a bad puppy into a good dog. Get your free at”

Then you create a short report or brief eBook, it on your webpage to people give you their email address and not only will your free classified ad drive visitors to your site, but you can a subscription list of customers that you can use to other products in the future.

Free marketing sometimes requires taking some liberties.


are short reports containing one or more article that is distributed to a schedule, usually monthly, to a group of subscribers who have signed up to receive them because they are interested in the newsletter’s niche topic.

There are two ways to promote your website for free using newsletters: Including links to your website on else’s newsletter or creating your own. The latter probably is the more valuable.

Most newsletter distributors will allow you to include a to your web page in their newsletter for a fee. This is called a solo ad and if the newsletter is popular enough, it can be one of the best ways to quickly build a customer base.

If you can’t to buy a solo ad, some newsletter distributors may let you submit an article for inclusion in their newsletter in which you include a link to your website.

Offering a subscription to a free newsletter is a great way to build your email subscriber list, then creating and distributing a free newsletter of your very own. Although this requires a larger time investment because you probably will have to create all the content on your own, the is that you can quickly build a list of dedicated and loyal subscribers.

These can then promote your website to their friends, family, members of their social , and other people who are interested in your subject niche.

If you’d like to have to even more ways to promote your website, as well as a way to generate conversion-ready marketing prospects each month, here to learn about me.


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