Using Traditional Media to Promote Your Online Business or Website

Press releases are short documents that are sent to organizations to promote kind of newsworthy or . They can be a good way to promote your website as long as the “hook” upon which your press release built newsworthy, not just an advertisement.

The editors at newspapers, television radio stations online newswires are always looking for content to fill their hole. If you can create a professional-looking press release that newsworthy information, there a good possibility that it can be picked up it could result in a story.

There are numerous only press release distribution sites that will send your press release to in your region or even nationally or . Most are paid, but are free

Before you create your news release, make sure it in the standard format for press releases. Editors look at hundreds day, and if yours makes it difficult for them to glean the essential information quickly, it may be discarded without being read.

Also, be sure that what you are promoting is newsworthy and can serve as the starting for a news story. Make sure to include contact information, as your phone number, so they can call for an interview.

Free Classified Ads

Most people read classified ads to find used cars, apartments for rent, help wanted postings and the like. But it is possible to promote your website using free classified ads if you know a few tricks.

Generally, websites offering free classified ads – as Kenda. or –won’t you post ads that promote a business or website unless you purchase a paid ad. But if you write your classified ad so that it offers of value for free, then you can usually get them published.

For example, ’s say your own website that promotes dog training courses. While you couldn’t get a free classified that to sell your products, you could post one that says:

“Learn five secret techniques to turn a bad puppy into a good dog. Get your free report at PuppyPartners..”

Then you create a short report or brief eBook, offer it on your webpage to people who give you their email address and not only will your drive to your site, but you can build a subscription list of that you can use to other products in the future.

Free marketing requires taking creative liberties.


Newsletters are short reports containing one or article that is distributed according to a regular schedule, usually monthly, to a group of subscribers who have signed up to receive them because they are interested in the newsletter’s niche topic.

There are two ways to promote your website for free using newsletters: Including links to your website on somebody else’s newsletter or creating your own. The latter is the .

Most newsletter will allow you to include a to your web page in their newsletter for a fee. This is called a and if the newsletter is popular enough, it can be one of the best ways to quickly build a customer base.

If you can’t afford to buy a , some newsletter may you submit an article for inclusion in their newsletter in which you include a to your website.

Offering a subscription to a free newsletter is a great way to build your email subscriber list, then creating and distributing a free newsletter of your very own. Although this requires a larger time investment because you will have to create all the content on your own, the reward is that you can quickly build a list of dedicated and loyal subscribers.

These enthusiastic fans can then promote your website to their friends, family, members of their social , and other people who are interested in your subject niche.

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