Using Traditional Media to Promote Your Online Business or Website

short documents that sent to news organizations to promote some kind of newsworthy or development. They can be a good to promote your website as as the “hook” upon which your press release is built is genuinely newsworthy, and just an advertisement.

The at newspapers, television and radio stations and online newswires always for content to fill their news hole. If you can create a professional- press release that newsworthy information, is a good possibility that it can be up and it result in a news story.

numerous only press release distribution sites that will send your press release to news organizations in your or even nationally or internationally. Most are , but some are

Before you create your , sure it is in the format for . look at hundreds each day, and if yours makes it difficult for them to the essential information quickly, it may be discarded without being read.

Also, be sure that what you are promoting is newsworthy and can serve as the starting point for a news story. sure to include , such as your , so they can call for an .

Free Classified Ads

Most people read classified to find used cars, apartments for rent, help wanted postings and the like. But it is possible to promote your website using classified if you know a few tricks.

Generally, offering classified – such as or –won’t let you post that promote a business or website unless you purchase a ad. But if you write your classified ad so that it offers something of value for , then you can usually get them published.

For example, let’s say your own website that promotes dog training courses. While you probably couldn’t get a that blatantly tries to sell your products, you post one that says:

“Learn five secret techniques to turn a bad puppy into a good dog. Get your free report at”

Then you simply create a short report or brief eBook, it on your webpage to people who give you their address and only will your ad drive visitors to your site, but you can build a subscription list of potential customers that you can use to market other products in the future.

Free marketing sometimes requires taking some liberties.


Newsletters are short reports one or more that is to a , usually monthly, to a group of subscribers who signed up to receive them because they are interested in the newsletter’s topic.

are ways to promote your website for free using newsletters: Including links to your website on somebody else’s newsletter or creating your own. The latter probably is the more .

Most will allow you to include a link to your web page in their newsletter for a fee. This is called a and if the newsletter is , it can be one of the best ways to quickly build a customer base.

If you can’t afford to buy a , some may let you submit an for inclusion in their newsletter in which you include a link to your website.

Offering a subscription to a free newsletter is a to build your subscriber list, then creating and distributing a free newsletter of your very own. Although this requires a larger time because you probably will to create all the content on your own, the reward is that you can quickly build a list of dedicated and loyal subscribers.

These enthusiastic fans can then promote your website to their friends, family, members of their social , and other people who are interested in your subject .

If you’d like to access to even more ways to promote your website, as well as a to generate conversion- each month, to learn about me.