Using Traditional Media to Promote Your Online Business or Website

Press are short that are sent to to promote some kind of newsworthy event or . They can be a good way to promote your as long as the “hook” upon your press release is built is genuinely newsworthy, and not just an advertisement.

The editors at newspapers, television and radio stations and online newswires are always for content to fill their news hole. If you can a professional- press release that newsworthy information, is a that it can be picked up and it result in a news story.

There are numerous only press release sites that will send your press release to news organizations in your region or even nationally or . are paid, but some are free

Before you create your news release, make sure it is in the standard format for press releases. Editors look at hundreds each , and if yours makes it difficult for them to glean the essential information quickly, it may be being read.

Also, be sure that what you are is newsworthy and can serve as the starting point for a news story. Make sure to include , such as your phone number, so they can call for an .

Free Classified Ads

Most read ads to find used cars, apartments for rent, help wanted postings and the like. But it is to promote your website using ads if you know a few tricks.

Generally, websites offering free classified ads – such as or –won’t let you post ads that promote a business or website unless you purchase a paid ad. But if you write your classified ad so that it offers something of value for free, you can get them published.

For example, let’s say your own website that promotes dog training courses. While you probably couldn’t get a free classified that to sell your products, you could post one that says:

“Learn five secret techniques to turn a bad puppy into a good dog. Get your free at”

Then you simply create a short report or brief , offer it on your webpage to people give you their email address and not only will your visitors to your site, but you can a list of potential customers that you can use to market other products in the future.

Free marketing sometimes requires taking some creative .


Newsletters are short reports containing one or more article that is distributed to a schedule, usually monthly, to a group of subscribers who have signed up to them because they are interested in the newsletter’s niche topic.

There are two ways to promote your website for free using newsletters: Including links to your website on somebody else’s newsletter or creating your own. The latter probably is the more valuable.

Most will allow you to include a link to your page in their newsletter for a fee. This is called a solo ad and if the newsletter is , it can be one of the best ways to quickly build a customer base.

If you can’t to buy a solo ad, some newsletter distributors may let you submit an article for inclusion in their newsletter in which you include a link to your website.

Offering a subscription to a free newsletter is a great way to build your email subscriber list, then creating and distributing a free newsletter of your very own. Although this requires a time investment because you probably will have to create all the content on your own, the reward is that you can quickly build a list of and loyal subscribers.

These enthusiastic fans can then promote your website to their , family, members of their social networks, and other people who are interested in your subject niche.

If you’d like to have access to even more ways to promote your website, as well as a way to generate conversion-ready Internet marketing each , click to learn about me.


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