Using Traditional Media to Promote Your Online Business or Website

releases are short documents that are sent to news organizations to promote some kind of newsworthy event or development. They can be a good way to promote your website as as “hook” upon which your release is built is genuinely newsworthy, and not just an advertisement.

editors at newspapers, television and radio stations and online newswires are always for content to fill news hole. If can create a professional- release that , there is a good possibility that it can be up and it result in a news story.

There are numerous only press release distribution sites that will send your press release to news organizations in your region or even nationally or internationally. are paid, but some are free

Before create your news release, make sure it is in standard for press releases. Editors look at hundreds each day, and if makes it difficult for to glean the essential information , it may be discarded without being read.

Also, be sure that are promoting is newsworthy and can serve as the starting point for a news story. Make sure to include contact information, as your phone number, so they can call for an interview.

Free Classified Ads

people read ads to find used cars, apartments for rent, help wanted postings and the like. But it is to promote your website using free ads if you know a few tricks.

Generally, websites offering free ads – as or –won’t let you ads that promote a or website unless you purchase a paid ad. But if you write your ad so that it offers something of value for free, then you can usually get published.

For example, let’s say your own website that promotes dog training courses. While you couldn’t get a free classified that blatantly tries to sell your products, you that says:

“Learn five secret techniques to turn a bad puppy into a good dog. Get your free report at”

Then you simply create a short report or brief eBook, offer it on your webpage to people give you email address and not only will your free classified ad to your site, but you can build a list of potential customers that you can use to market other products in the future.

Free marketing sometimes requires some creative liberties.


Newsletters are short reports containing or that is distributed according to a regular , usually monthly, to a group of subscribers have up to because they are interested in the newsletter’s topic.

There are to promote your website for free using newsletters: Including links to your website on somebody else’s newsletter or creating your own. The latter is the valuable.

newsletter distributors will allow you to include a link to your web page in newsletter for a fee. is called a ad and if the newsletter is popular enough, it can be of the best to build a customer base.

If you can’t to a ad, some newsletter distributors may let you submit an for inclusion in their newsletter in which you include a link to your website.

Offering a to a free newsletter is a great way to build your email list, then creating and a free newsletter of your very own. Although requires a larger time investment because you will have to create all the content on your own, the reward is that you can build a list of dedicated and loyal subscribers.

enthusiastic can then promote your website to their friends, family, members of their social , and other people are interested in your subject .

If you’d like to have access to even to promote your website, as well as a way to generate conversion-ready Internet marketing prospects each month, click to learn about me.


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