Using Traditional Media to Promote Your Online Business or Website

Press releases are documents that are sent to news organizations to promote some kind of newsworthy event or development. be a good way to promote website as as the “hook” upon which press is built is genuinely newsworthy, and not just an advertisement.

The at newspapers, television and radio stations and newswires are always looking for content to fill news hole. If you a professional-looking press that , there is a good possibility that it be up and it could result in a news story.

There are numerous press that will send press to news organizations in your or nationally or internationally. Most are paid, but some are free

Before you your news release, make sure it is in the standard for press releases. look at hundreds each day, and if yours makes it difficult for them to glean the , it may be discarded without being read.

Also, be sure that what you are promoting is newsworthy and can serve as the starting point for a news story. Make sure to include contact information, such as your phone number, so can call for an interview.

Free Classified Ads

Most people read classified to find used cars, apartments for rent, help wanted postings and the . But it is possible to promote your website using free classified if you know a few tricks.

Generally, websites offering free classified – such as or –won’t let you that promote a business or website unless you purchase a paid ad. But if you write your classified ad so that it offers something of value for free, you can usually get them published.

For example, let’s say your website that promotes dog training courses. While you probably couldn’t get a free classified that blatantly tries to sell your products, you could one that says:

“Learn five secret techniques to turn a bad puppy into a good dog. Get your free report at”

you simply a report or brief eBook, it on your webpage to people who give you address and not will your drive to your site, but you can build a subscription list of potential customers that you can use to other products in the future.

Free sometimes requires some creative liberties.


Newsletters are containing one or more article that is distributed to a regular , usually monthly, to a group of subscribers who have up to receive them because are interested in the newsletter’s .

There are two ways to promote your website for free using newsletters: to your website on somebody ’s newsletter or creating your . The latter probably is the more valuable.

Most newsletter distributors will you to include a link to your page in newsletter for a fee. This is called a solo ad and if the newsletter is popular enough, it can be one of the best ways to quickly build a base.

If you can’t afford to a solo ad, some newsletter distributors may let you submit an article for inclusion in their newsletter in which you include a link to your website.

Offering a subscription to a free newsletter is a way to build your subscriber list, creating and distributing a free newsletter of your very . Although this requires a larger time investment because you probably will have to create all the content on your , the reward is that you can quickly build a list of dedicated and loyal subscribers.

These enthusiastic fans can then promote your website to their , family, members of their social networks, and other people who are interested in your subject niche.

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