Using Traditional Media to Promote Your Online Business or Website

Press releases are documents that are sent to news organizations to some kind of newsworthy event or . They can be a good way to your website as as the “” upon which your is built is genuinely newsworthy, and not just an advertisement.

The editors at newspapers, television and radio stations and online newswires are always for content to fill their news hole. If can create a professional- that newsworthy information, there is a good possibility that it can be up and it could result in a news story.

There are only distribution sites that send your to news organizations in your region or even or . Most are paid, but some are free

Before create your , make sure it is in the format for press releases. Editors at hundreds each day, and if yours makes it difficult for them to glean the essential information quickly, it be being read.

Also, be sure that what are promoting is newsworthy and can serve as the starting point for a news story. Make sure to include contact information, such as your phone number, so they can call for an interview.

Free Classified Ads

Most read classified ads to find used cars, apartments for rent, help wanted postings and the . But it is possible to your website using ads if you know a few tricks.

Generally, offering ads – such as Kenda. or –won’t you ads that promote a business or website unless you purchase a paid ad. But if you write your classified ad so that it offers something of value for free, you can usually get them published.

For example, ’s say your own website that promotes training courses. While you probably couldn’t get a that blatantly tries to sell your , you could one that says:

“Learn five secret techniques to turn a bad puppy into a good . Get your free report at PuppyPartners..”

you create a report or brief eBook, offer it on your webpage to who give you their email address and not only your free classified ad drive to your site, but you can build a list of potential customers that you can use to other in the future.

Free sometimes requires taking some creative liberties.


Newsletters are reports containing one or article that is according to a regular schedule, usually monthly, to a group of subscribers who have signed up to receive them because they are interested in the newsletter’s niche topic.

There are two ways to promote your website for free using newsletters: Including links to your website on else’s newsletter or your own. The probably is the valuable.

Most newsletter distributors allow you to include a link to your web page in their newsletter for a fee. This is called a solo ad and if the newsletter is popular , it can be one of the best ways to quickly build a customer base.

If you can’t afford to a solo ad, some newsletter distributors you submit an article for in their newsletter in which you include a link to your website.

Offering a to a free newsletter is a way to build your email subscriber list, and distributing a free newsletter of your very own. Although this requires a because you probably will have to create all the content on your own, the reward is that you can quickly build a list of dedicated and loyal subscribers.

These enthusiastic fans can then promote your website to their friends, family, members of their social , and other who are interested in your subject niche.

If you’d to have to even ways to promote your website, as well as a way to generate -ready Internet prospects each , click to learn about me.