Using Traditional Media to Promote Your Online Business or Website

Press are that are sent to news organizations to some of newsworthy event or . They can be a good way to your website as long as the “hook” upon which your is built is genuinely newsworthy, and not just an advertisement.

The at newspapers, television and radio stations and online newswires are always looking for content to fill their news hole. If you can create a professional-looking that newsworthy information, is a good possibility that it can be up and it result in a news story.

are only distribution sites that will your to news organizations in your region or even nationally or internationally. Most are paid, but some are

Before you create your news , make sure it is in the standard format for press . at hundreds each , and if yours makes it difficult for them to the , it may be discarded without being read.

Also, be sure that you are is newsworthy and can serve as the starting point for a news story. Make sure to contact information, such as your phone number, so they can call for an interview.

Free Classified Ads

Most people read classified ads to find used cars, apartments for rent, help wanted postings and the like. But it is possible to your website using classified ads if you know a few tricks.

Generally, websites offering classified ads – such as or –won’t let you post ads that a business or website unless you purchase a paid ad. But if you write your so that it offers something of value for free, then you can usually get them published.

For example, let’s say your own website that promotes dog training courses. While you probably couldn’t get a free classified that blatantly tries to sell your products, you post one that says:

“Learn five secret techniques to turn a bad puppy into a good dog. Get your free report at”

Then you simply create a short report or brief , offer it on your webpage to people who give you their email address and not only will your free drive visitors to your site, but you can build a subscription list of customers that you can use to market other products in the future.

Free sometimes taking some creative liberties.


are short reports one or more that is distributed according to a regular schedule, usually monthly, to a group of subscribers who have signed up to receive them because they are interested in the newsletter’s niche topic.

are two ways to promote your website for free using : Including links to your website on ’s newsletter or creating your own. The latter probably is the more valuable.

Most newsletter will allow you to a link to your web page in their newsletter for a fee. This is called a solo ad and if the newsletter is popular enough, it can be one of the best ways to quickly build a base.

If you can’t to a solo ad, some newsletter may let you an for inclusion in their newsletter in which you a link to your website.

Offering a subscription to a free newsletter is a great way to build your email subscriber list, then creating and distributing a free newsletter of your very own. this a larger time investment because you probably will have to create all the content on your own, the reward is that you can quickly build a list of dedicated and loyal subscribers.

enthusiastic can then promote your website to their friends, family, of their , and other people who are interested in your niche.

If you’d like to have access to even more ways to promote your website, as well as a way to generate conversion-ready Internet each month, click here to learn about me.