Using Traditional Media to Promote Your Online Business or Website

Press releases are short documents that are sent to organizations to promote some kind of newsworthy event or . can be a good way to promote your website as as the “hook” upon which your press release is built is genuinely newsworthy, and not just an advertisement.

The at newspapers, television and radio stations and online newswires are always for to fill their hole. If you can a professional- press release that , there is a good that it can be picked up and it could in a story.

There are numerous only press release distribution that will send your press release to news organizations in your or even nationally or internationally. Most are , but some are

Before you your news release, make sure it is in the format for press releases. look at hundreds day, and if yours makes it difficult for them to glean the essential information , it may be discarded without being read.

Also, be sure that what you are promoting is newsworthy and can serve as the starting point for a news story. Make sure to include contact information, such as your phone number, so can call for an interview.

Free Classified Ads

Most people read classified ads to find used cars, apartments for rent, help wanted postings and the like. But it is to promote your website using classified ads if you know a few tricks.

Generally, classified ads – such as Kenda. or –won’t let you post ads that promote a or website unless you purchase a ad. But if you write your classified ad so that it offers something of value for free, then you can get them published.

For example, let’s say your website that promotes dog training courses. While you probably couldn’t get a free classified that blatantly tries to sell your , you could post one that says:

“Learn five secret techniques to turn a bad puppy into a good dog. Get your free report at PuppyPartners..”

Then you simply a short report or brief eBook, offer it on your webpage to people who give you their email and not only will your free classified ad drive to your site, but you can build a subscription list of customers that you can use to market other in the future.

Free marketing sometimes requires taking some liberties.


Newsletters are short reports one or more article that is distributed according to a , monthly, to a group of subscribers who have up to them because are interested in the newsletter’s niche topic.

There are two to promote your website for free using newsletters: Including links to your website on else’s newsletter or creating your . The latter probably is the more valuable.

Most newsletter will allow you to include a to your web page in their newsletter for a . This is called a solo ad and if the newsletter is , it can be one of the best to build a base.

If you can’t afford to buy a solo ad, some newsletter may let you submit an article for inclusion in their newsletter in which you include a to your website.

a subscription to a free newsletter is a way to build your email list, then creating and distributing a free newsletter of your very . Although this requires a larger time investment because you probably will have to create all the on your own, the reward is that you can build a list of dedicated and loyal subscribers.

These enthusiastic fans can then promote your website to their , family, members of their social networks, and other people who are interested in your subject niche.

If you’d like to have access to even more to promote your website, as well as a way to generate conversion-ready marketing prospects month, click here to learn about me.