Using Traditional Media to Promote Your Online Business or Website

Press releases are short documents that are sent to news organizations to some kind of event or development. They can be a good way to your website as long as the “hook” which your press release is built is genuinely , and not just an advertisement.

The editors at newspapers, television and radio stations and online newswires are always for content to fill their news hole. If can create a professional- press release that information, is a good possibility that it can be picked up and it could result in a news story.

are numerous press release distribution sites that will send your press release to news organizations in your region or nationally or internationally. are paid, but some are free

Before create your news release, make sure it is in the format for press releases. Editors look at , and if makes it difficult for to glean the essential information , it be discarded without being read.

Also, be sure that what are promoting is newsworthy and can serve as the starting point for a news story. Make sure to include contact information, such as your phone number, so they can call for an interview.

Free Classified Ads

people read classified ads to find used cars, apartments for rent, help wanted postings and the like. But it is possible to your website using free classified ads if you know a few tricks.

Generally, websites free classified ads – such as or –won’t you post ads that promote a business or website unless you purchase a paid ad. But if you write your classified ad so that it offers something of value for free, then you can usually get published.

For example, ’s say your website that promotes training courses. While you probably couldn’t get a free classified that blatantly tries to sell your , you could post that says:

“Learn five secret techniques to turn a bad puppy into a good . Get your free report at”

Then you simply create a short report or brief eBook, offer it on your webpage to people who give you their email address and not will your drive to your site, but you can build a list of potential customers that you can to market other in the future.

Free marketing requires taking some .


Newsletters are short reports containing or more article that is distributed according to a regular , usually monthly, to a group of subscribers who have up to because they are in the ’s .

are two ways to promote your website for free using newsletters: links to your website on somebody else’s or your . The latter probably is the more valuable.

will allow you to include a to your web page in their for a . This is called a solo ad and if the newsletter is popular enough, it can be of the best ways to build a customer base.

If you can’t afford to a solo ad, some you submit an article for inclusion in their newsletter in which you include a to your website.

a to a free newsletter is a great way to build your email subscriber list, then and distributing a free newsletter of your very . Although this requires a larger time investment because you probably will have to create all the content on your , the reward is that you can build a list of dedicated and loyal subscribers.

These enthusiastic fans can then promote your website to their , family, members of their social networks, and other people who are in your niche.

If you’d like to have access to more ways to promote your website, as well as a way to generate - Internet marketing prospects , click here to learn about me.