Using Traditional Media to Promote Your Online Business or Website

Press releases are short documents that are sent to news organizations to promote kind of newsworthy event or development. They can be a good way to promote your website as as the “” upon which your press is built is newsworthy, and not just an advertisement.

The at newspapers, television and radio stations and online newswires are always for to fill their news hole. If you can create a professional- press release that newsworthy information, there is a good possibility that it can be picked up and it result in a news story.

There are numerous only press release distribution that will send your press release to news organizations in your or nationally or internationally. Most are , but some are free

Before you create your news release, make sure it is in the standard format for press releases. Editors look at hundreds each day, and if makes it difficult for them to the information , it may be discarded without being read.

Also, be sure that what you are is newsworthy and can serve as the starting point for a news story. Make sure to include , such as your phone number, so they can call for an interview.

Free Classified Ads

Most people read ads to find used cars, apartments for rent, help wanted postings and the like. But it is possible to promote your website using free classified ads if you know a few tricks.

Generally, websites offering free classified ads – such as or –won’t you post ads that promote a business or website unless you purchase a paid ad. But if you write your so that it offers something of value for free, then you can usually get them published.

For example, let’s say your website that promotes dog training courses. While you probably couldn’t get a free classified that blatantly tries to sell your products, you could post that says:

“Learn five secret techniques to turn a bad puppy into a good dog. Get your free report at”

Then you simply create a short report or brief eBook, it on your webpage to people who give you their email and not only will your drive visitors to your site, but you can build a subscription list of potential that you can use to market other products in the .

Free marketing sometimes requires some creative liberties.


Newsletters are short containing one or more article that is distributed according to a schedule, usually monthly, to a group of subscribers who have signed up to receive them because they are interested in the newsletter’s .

There are two ways to promote your website for free using newsletters: Including links to your website on somebody else’s newsletter or creating your own. The latter probably is the more .

Most newsletter will you to include a link to your page in their newsletter for a fee. is a solo ad and if the newsletter is popular enough, it can be one of the best ways to quickly build a customer base.

If you can’t to a solo ad, some newsletter distributors may let you submit an article for inclusion in their newsletter in which you include a link to your website.

Offering a subscription to a free newsletter is a great way to build your email subscriber list, then creating and distributing a free newsletter of your very own. Although this requires a larger time investment because you probably will have to create all the content on your own, the reward is that you can quickly build a list of dedicated and loyal subscribers.

enthusiastic fans can then promote your website to their , family, members of their social networks, and other people who are interested in your niche.

If you’d like to have access to even more ways to promote your website, as as a way to generate conversion-ready prospects each month, here to learn about me.


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