Whether they are inserted into the header or placed within the main body of text, are an illustration of you contents core idea. Including simple that relate to as wide an audience as possible will help maximize the work your content can do.

Where Can I Find Photos?

There are a number of places on the web you can find royalty free that are free to download.  Even more where you can pay to download. The easiest way to find the latest resources is to do a search for “Royalty Free .”

No matter where you go for , it’s vitally to give proper attribution when required. A good rule of thumb for attribution is to credit the contributor of the image and include the where you found it, ie: “ Courtesy of ABCD from FreePics.com.”

The same goes for a registered trademark or trademarked product. For example, if or an actual Nike product is seen in the , include a statement like, “Nike, the Nike logo, and Nike Products are trademarks of Nike Inc., registered in the U.S. and internationally.”

Image

According to most experts in the field, appear to be the end all be all of .  Primary , , Google “” and the list of sources of info will probably go on forever.  With Image SEO the first location to use your primary will be the image filename.

The right filename will let a know what the image is about.  This means if your image is a women’s top in a specific abstract design, the file name shouldn’t be DSC12345.jpg.  Instead, you want to rename it “ann-monique–womens-top-abstract-v.”  This gives the spiders something to grab onto and take back to their part of the web.

Start a file name with a lowercase letter or a number and remove all spaces.  For multiple words, join them with a dash.

Loading times can be crucial for to maintain traffic. The faster the site, the easier to visit it. Images can have a huge impact on this.   Standard resolution for a screen image is 72ppi and most web pages won’t need an image to be more than 1000-1200 pixels wide.  To put that into perspective, a typical smart phone camera today will give you an image at 72 ppi but the file will often be over 3000 pixels wide (or more).

There are a few image editors that work quite well and often don’t cost a thing or have a minimal membership fee with added benefits.  Two are PicMonkey and Pixl.

When uploading your image, you will often be given an option to add “alt text” or “alt tags.” This is also another good place to use your placement.

In most e-commerce catalog pages, the product is shown in a specific place on the page that doesn’t overlap any other image or text.  are most commonly used for this.  I’m adding this quick highlight in case a need arises for you to remove the background of a .

include a visible background showing behind any curves or irregular lines. If you’ve taken the trouble to remove the background of the photo of a product but save it as a JPEG (JPG), you will still be stuck with a background color when you re-open it.

PNGs allow you to make the background transparent so it can be used over any color, texture or other text.  This can be helpful if you decide to show multiple products in one virtual shot but don’t have the means to retake the photo.

GIF images are a much lower quality than JPEGs or PNGs. Best for small decorative images and icons it is doubtful you will have a reason to use them on a product page.   Most often they are used to float basic logos over pages or header graphics since they can be saved with transparent backgrounds, like PNGs.

Even if it takes extra time to find just the right image for a post, the increase in SEO and lead generation make it worth your time.

Monitoring the landscape is vital to your success. If you’d like to have access

to even more powerful , as well as a way to generate conversion-ready prospects each month, click here to learn about my work.

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118 Comments on “Using Images to Improve Your Content Marketing”

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