Traditional Marketing System is Dead! I Welcome You to The Social Media Marketing World! Old Marketing Practice it’s Over, Safety Practices for Small Business Social Media Use is taking over: No longer the “New Kid in Town.” Social Media and its marketing resources have gone from a compulsive form of recreation for many to a fundamental piece of any business plan, large or small.
What is still not readily known by many business ownersand managers is that use of social media by companiesand their employees can seriously compromise a businesses’ security. Very often, when it comes to maintaining safety and security via social media, employees can end up being the biggest issue.
Whether it’s from posting on their personal page about things happening at work, or clicking on things they shouldn’t while using an office computer, employees can accidentally leak information or download malware into your network without even realize they are doing it.
To help avoid the issues that can result in these seemingly small actions, here are some tips to assist you in keeping your business and your employees safe from social-media troubles, both at work and at home.
Advise Employees to Avoid Posting Info About Where They Work
Even though you can’t stop an employee from telling people where they work, explain that like giving out their home address and phone number online, revealing where they work can make it easy for people to find them and collect more info on their daily routine.
Employees should also be informed that associating the company with a personal account on questionable social networks could hurt the company and, by default, hurt the employee as well.
This is important on two fronts. First, train your employees how to maintain their own accounts’ privacy settings, this will lessen the possibility of unauthorized info getting leaked.
On your businesses’ accounts, it’s likely you don’t know most of the followers you’ve cultivated. Taking steps to secure those accounts as much as possible, with privacy settings that will work best for your company, will significantly add to your online security
Establish WorkPlace Use of Social Media
Most of us have done it, checked our Facebook page during lunch or a break. Instead of trying to ban the use of social media on work computers, it may be better to create some policies on how to use it instead.
For instance, stating that visitation of these sites may only be made during breaks and that the use of apps like games, quizzes, or anything else that requires clicking on links, are prohibited on company computers. Putting these policies in place will assist you in avoiding issues that can affect your network.
Make Sure Your IT Specialists Are Trained to Handle Social Media Specific Issues
Once you’ve established an office policy for Social Media use, it will need to be enforced. This means ongoing surveillance of online activities. To accomplish this, invest in consulting, and antivirus protection via software and hardware.
Additionally, the company’s technical staff will need to be updated about current social-media security risks.
A Word on Hacking
All businesses and their social media accounts are potential targets. Any compromise of these tools could result in irreparable damage. Fortunately, the items we’ve already discussed can help prevent a hacker from successfully breaking into your account.
Additionally, use strong passwords with unique alpha-numeric combinations. These days to create the best possible login security, you need to use upper and lower-case letters, numbers and accepted punctuation as allowed.
Once you have one password, don’t use it for multiple logins. If a hacker manages to figure one account out, you’ll have given up the keys to the entire kingdom.
A Little Prevention Can Go A Long Way
The most important way to prevent harmful issues from social media use is to educated and even provide training for your employees.
Whether this is via a workshop, meeting or included in a section of the employee handbook, be sure your employees have the knowledge that can save your business’ social media accounts and their own from unnecessary attention and use.
Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about www.ernstgeorges.com
39 Comments on “Traditional Marketing System is Dead! I Welcome You to The Social Media Marketing World!”
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Everyone loves it when individuals get together and share views. Great blog, keep it up!|
Having read this I believed it was really informative. I appreciate you spending some time and effort to put this information together. I once again find myself personally spending way too much time both reading and leaving comments. But so what, it was still worth it!|
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Hi to all, how is the whole thing, I think every one is getting more from this site, and your views are pleasant in support of new people.|
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You really make it seem so easy with your presentation but I find this matter to be actually something that I think I would never understand. It seems too complex and very broad for me. I am looking forward for your next post, I’ll try to get the hang of it!|
I all the time emailed this weblog post page to all my contacts, because if like to read it next my friends will too.|
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First of all I would like to say terrific blog! I had a quick question in which I’d like to ask if you do not mind. I was interested to know how you center yourself and clear your head before writing. I have had difficulty clearing my thoughts in getting my thoughts out. I do take pleasure in writing however it just seems like the first 10 to 15 minutes are generally wasted simply just trying to figure out how to begin. Any recommendations or hints? Thanks!|
Good information. Lucky me I discovered your website by chance (stumbleupon). I’ve bookmarked it for later!|
It’s amazing to pay a quick visit this web site and reading the views of all friends regarding this article, while I am also eager of getting experience.|
hey there and thank you for your info – I have definitely picked up anything new from right here. I did however expertise several technical issues using this website, as I experienced to reload the site a lot of times previous to I could get it to load correctly. I had been wondering if your web host is OK? Not that I am complaining, but sluggish loading instances times will very frequently affect your placement in google and could damage your quality score if ads and marketing with Adwords. Anyway I’m adding this RSS to my e-mail and can look out for much more of your respective exciting content. Make sure you update this again soon.|
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