Stepping Outside the Box & Use Alternative Options

engines will rank a site higher the Engine Results Page if it a lot of links leading back to it from other sites, especially sites that are considered expert or authoritative. You can improve your site’s ranking by building a lot of these links, known as backlinks.

of the popular ways to build backlinks to write short articles topics related to your website’s niche, and then submit those articles free online article directories, such as,, and

Whenever you submit an article to another site, always remember to include a link back to your page. Then, every time your article published in an article directory, it creates a backlink to your web page.

The more backlinks you have — especially from sites internet users trust to provide helpful information, such as and – the higher the value the engine will assign to your website and the higher it’s ranking the SERP.

Downside of Backlinks

The downside of creating backlinks that it can be a slow and tedious process, and it can take a long time to result in increased traffic or higher rankings.

In recent years, unethical marketers have discovered ways to automatically generate hundreds of backlinks a website using computer programs and fake accounts. Google and other engines have subsequently changed their algorithms to give less value to backlinks.

Frequent Forum Marketing

If you want to attract visitors to your website, you need to go to where they are located. Online , also known as forums, are places where people share a common can get together to exchange information and , discuss issues and other passionate .

Forums can take the form of message boards or chat rooms but of the newest and exciting types of forums is Google+’s Hangouts. These are virtual rooms where people can go to talk about specific topics, but by using the built-in cameras installed on modern , you can actually see all of the other people in the room.

Go to Where the Passion Customers Meet

Online are a great place to promote your website because they attract people already are devoted to their subject niche.

example, if your website features products about horseracing – such as offering eBooks about how to handicap and tips on upcoming races – spending time in a forum where horseracing enthusiasts can be an effective way to find people are willing to buy the types of products you are selling.

It’s a good idea to build relationships in forums by providing people a lot of helpful information they can use, such as links to high-quality sites, rather than just trying to sell something all the time. That way you can build trust bonds and convert into long- customers.

Yippee for Yahoo Groups!

Although Yahoo no longer its own search engine – it began using ’s Bing search engine in 2011 – it does have of the largest collections of online groups devoted to every topic imaginable.

Think of any topic and you can find a site that is filled loyal and devoted . example, go to Yahoo! Groups and search Britain’s Got Talent singer Susan Boyle and you will find about a dozen groups, each of which dozens of members.

One of the greatest benefits of the internet to marketers is that it makes it easy to find highly-targeted groups of people. Where in the past it could take or months and considerable expense to locate a few dozen people who are passionate about your product niche, with tools such as Yahoo! Groups this task can be accomplished in just a few moments.

To promote your website on Yahoo! Groups, join the groups that are devoted to your niche and begin to with the other members. In cases, it’s not a good idea to start selling hard right away. Instead, participate in , talk a little about yourself and your personal history, and start to develop personal relationships with the other online group members.

Once you get to know people within these Yahoo! Groups, they will be more open to you when you start to talk about your website and and ultimately can end up being among your most devoted .

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