integration has exploded popularity, so it shouldn’t be surprising that many marketers advocating its of of across platforms. with each other on a daily basis. Lean 4 To Integrate effectively.

The benefits this has to a marketer clear. The problem is need to integrate it correctly.

of marketers fail this pivotal second piece of the puzzle.  have some presence but all of efforts disjointed.  ’ll need to an interconnected web of . That all link back to main if want to get the most out of it.

It all starts with content

 Without a collection of strong content on main , you won’t have much to share on Twitter or Facebook main should always be on your own website and your goal should be to populate it with of good content.

a has been up and running a while, it’s a good candidate integration.  Whenever you post something new, it should get a mention on your social media .  This help maximize the generation offered by every piece of content you post.


of the ways to do this is to share new content on sites like Facebook.  You can do this with only a few mouse clicks, it really is of the easiest ways to extend the usefulness of your content.  It can also be a good to subtly alert your followers to the presence of new content, increase the initial it receives.

Quick Updates

 Sites like are wonderful sending out quick updates about what’s happening on your own site.  Your job is to  and a few , type pieces at least .

to build excitement this type of content before it gets posted.  You can also continue to drive to it after posting by mentioning how popular it is or how the discussion threads are.

Tumbling Around

 Tumblr is a social media platform that marketers rarely talk about.  It is actually of the most popular sites on the web and is a prime location for finding a younger demographic.  The beautiful part about Tumblr is that you can include links back to your site either text or image posts.  Other can share or “reblog” what you post, potentially reaching a huge .

The real key to social media rests in the integration.  Integrate it as a part of what you do on your website, and not handled as else entirely.

You’ll get the most out of social media by creating a website all leads back to your main site and the offers that can be found .  Or, if you want to have all of this done for you, click here and discover how!