I wrote this article to alarm you, that it’s time for observing how digital media are rapidly revolutionizing marketing by offering new tools available to offer a performance daily. When in the other you can also see in order field in the business marketplace hasn’t changed during the last 40 made the exception because digital media, , technology constitute a perfect couple engages marriage for progress.

 Digital media is the main field to understand how marketers should approach the marketplace to reinvent themselves in term of strategies, , capabilities to meet the real challenge of the nowadays realities of the market?

The Consultancy Effective Brands and its partners have conducted strategies performance research study implicating 10,000 marketers from 92 countries worldwide and examined efficiently what separated high-performing marketers geek from the mass.

The study showed eventually that high performers, excelled in three specifics areas:

  • Integrating data about what are doing with an understanding of why are doing it;
  • Communicating a brand (the functional, emotional, and societal benefits of the offering);
  • Delivering a “total experience” to .

By understanding those three concepts high performers marketers break down a pattern inside the message hiding discreetly to help the organization sell massively his products and to customer base highly motivate already by inducing by some persuasion technic dissimulation inside the Ads presenting in front of the prospect through digital media respectively for a certain time.

To be able to give this kind of experience to the public and change the behavior force selecting the brand the marketers want to buy, the high performing marketers  marketing tightly to business via  digital media and to other functions similar to inspire across the with the brand’s ; in way to and align all of around a few key factors as priorities; to set up agile and cross-functional teams; highly motivate and build with an internal capabilities task force through extensive training at all levels.

It’s not surprising at all if an élite few companies crunch the market and grab all the money due to aggressive marketing approach, literally 100 spent a bill for Ads Expenditure via  digital media in United States of America for a value estimated at $189.10 billion according to GroupM Forecast for the of Dec 2017 to August 2018 and those companies are :

Comcast, P&G, AT&T, Amazon, GM, Verizon, Ford, Spectrum, Alphabet, Samsung, American Express, Walmart, JP Morgan Chase & Co, L’Oréal, Nestle, Pfizer, Berkshire Hathaway Inc, Fiat Chrysler Automobiles, Johnson & Johnson, Expedia, T-Mobil, Toyota, Walt Disney, Time warner, Capital One, Merck Inventing for life, 21st Century Fox, ABInBev, Mc Donald’s, Bank of America, Target, Nike, Macy’s Inc, PepsiCo, Lvmh, Unilever, Honda, Sprint, Kohl’s, Nissan, Yum, Gsk, Marcs, Estee Lauder Companies, Viacom, The White House, The Home Depot, Progressive, Coca Cola, Apple, Lowe’s, Molson Coors, State Farm, Sanofi, Bayer, Sony, Discover, LAC, Citi, Microsoft, VW, Diageo, JCPenny, Obbvie, Allstate, Lilly, Bestbuy, Daimer, Kroger, Allergan, Kia, Walgreens, Wells Fargo, Coty, Constellation Brands, Hyundia, Reckitt Benckiser, Albertsons, ebay, Amgen, Netflix, Dish Network, Clorox, IBM, USbank, Restaurant Brands International, Lionsgate, Gap, Dell technologies, Priceline.com, Bristol Myers Aquibb, General Mills, Dr Pepper Snapple, Subway, Quicken Loans, Wayfair, Heineken, Kellogs

Some other major brand almost vacuums the leftover, in term of marketing spending market share to maximize profit. Basically, the of companies bellow is the second class of corporates who a high expenditure bill on marketing but also are the to players who have an return on investment:

ABC, Visa, Philip Morris, HasbroAIGHewlett-Packard, Fortune Brands, Kraft Heinz CompanyEA, Guess Inc, Fidelity, CVS CaremarkAOL, Hanes Brands, Bacardi, Kodak, Avis Budget Group, CenturyLink, Boeing, Levis Strauss & CoAvon, Sears, Brown Forman, MotorolaCalvin Klein, Jones Apparel, Yahoo, Ocean SprayChurch & Dwight, Liberty Mutual, Warner MusicRalph LaurenCisco Systems, Merrill Lynch, CVS Health, StarbucksColgate-Palmolive, Monster, Staples, Alberto CulverWendy’s, Revlon, Dunkin Brands, TiffanyFacebook, Reynolds American, Campbell Soup, UPSArby’s, Sara Lee, Fritolay, VF CorporationAmerican Airlines, Amway, Apollo Group, CostcoBeam Suntory, CaterpillarCBS Corporation, Charles Schwab, Chick-Fil-AChipotleConAgra, Coach, Cox Comms, Darden RestaurantsDel Monte, Delta Air LinesDiscoveryDomino’sDuracell, Edgewell, E&J Gallo, EnergizerXerox Corp, Harley Davidson, Georgia Pacific, Burger KingIntel, General Electric, Accenture, United Airlines, Tommy Hilfiger, Goldman Sachs, Dick’s Sporting GoodsSC Johnson, FedEx. E*Trade, ESPNAbbott Laboratories, Activision Blizzard, Adobe, Altria, Abéo Group, Adidas, Lyft, Uber

Those advertisers companies are more powerful than any government in the world financially, are using together high-performing marketing strategies who understand digital media to control the market, decide what and when to sell in the marketplace.

Those corporates also controlling thousands of brands and products , those businesses are the service provider to ameliorate life quality. Those companies are in field, sector as apparel, Insurance, food, hospitality, telecommunications, Internet, technology, sport, leisure, broadcast radio  & Television, education, alcohol, tobacco, real estate, investment, finance, Jewelry, , security, high-tech, automotive, agriculture, healthcare and much more.

The needs digital media for high marketing performance ability is infinite because more proactive is becoming the business world industry is more needs  the marketplace is , for new marketing , new marketers, new online markers, new media marketing specialist, to discuss the challenge to allow big and small corporations  spreading messages about brands, products, and .

The marketers today are digital media magicians who SEO Optimization to generate of thousands of millions of prospects with their credit cards or wallet ready to buy everything the have available for somewhere on the marketplace. Marketing is so effective these days consumers are just buying before they really realize they have purchased something their mind is on consuming mode constantly.

The modern digital media marketing domination is possible by the new technologies during the decade toward today, a lucrative tool that helps marketers to engage in a different way more effective than ever. The technology tool has changed everything almost beyond recognition and any expectation with the benefit, of social media and Internet marketing. Marketing as definitively became a discipline evolved so quickly that this field has created more millionaires than any other endeavors.

With almost very using a smart device phone or tablets, plus the rest spent more hours behind a desktop and a laptop, exploring social media or browsing on the world wild web it’s more than normal that the mega mall for is e-commerce websites and in this arena, company can succeed at using digital media marketing.

The thing the business has to do is using the technology tools of social media marketing and Internet marketing, the more the company needs to break the gap of profit in his favor, and more brand new strong marketing tactic is team needs to come with to expand its domination on the Internet.

Marketing becomes a hybrid science in constant mutation for innovation to associate and merge the old technic with the new running perfectly on the technology platform of the Internet, Marketers understand that their organizations need an overhaul, and many chief marketing officers are tearing up their org charts.

But the study also revealed of global marketing organizations, we’ve that those CMOs are struggling with how to draw the new chart to answer a specific question: What does the ideal structure look like?

The answer is simple to this question. This blueprint does not exist yet.

But you probably bring the answer by becoming may the next highly effective Marketers guru who dominate social media and Internet marketing.

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