I wrote this article to alarm you, that it217;s time for observing how social and digital media are rapidly revolutionizing marketing by offering new tools available to offer a better performance daily. When in the other hand you can also see in most order field in the business marketplace hasn’t changed during the last 40 years marketing made the exception because digital media, marketing, and technology constitute a perfect couple engages marriage for progress.
Digital media is the main field to understand how marketers should approach the marketplace to reinvent themselves in term of strategies, structures, and capabilities to meet the real challenge of the nowadays realities of the market?
The Consultancy Effective Brands and its partners have conducted marketing strategies performance research study implicating 10,000 marketers from 92 countries worldwide and examined efficiently what separated high-performing marketers geek from the mass.
The study showed eventually that high performers, excelled in three specifics areas:
- Integrating data about what customers are doing with an understanding of why they are doing it;
- Communicating a brand purpose (the functional, emotional, and societal benefits of the offering);
- Delivering a “total experience” to customers.
By understanding those three concepts high performers marketers break down a social pattern inside the marketing message hiding discreetly to help the organization sell massively his products and services to customer base highly motivate already by inducing by some persuasion technic dissimulation inside the Ads presenting in front of the prospect through digital media respectively for a certain time.
To be able to give this kind of experience to the public and change the consumer behavior force them selecting the brand the marketers want them to buy, the high performing marketers must link marketing strategy tightly to business strategy via digital media and to other functions similar to inspire employees across the company with the brand’s purpose; in way to focus and align all of them around a few key factors as priorities; to set up agile and cross-functional teams; highly motivate and build with them an internal capabilities task force through extensive training at all levels.
It217;s not surprising at all if an élite few companies crunch the market and grab all the money due to their aggressive marketing approach, literally 100 company spent a bill for Ads Expenditure via digital media in United States of America for a value estimated at $189.10 billion according to GroupM Forecast for the of Dec 2017 to August 2018 and those companies are :
Comcast, P&G, AT&T, Amazon, GM, Verizon, Ford, Spectrum, Alphabet, Samsung, American Express, Walmart, JP Morgan Chase & Co, L’Oréal, Nestle, Pfizer, Berkshire Hathaway Inc, Fiat Chrysler Automobiles, Johnson & Johnson, Expedia, T-Mobil, Toyota, Walt Disney, Time warner, Capital One, Merck Inventing for life, 21st Century Fox, ABInBev, Mc Donald’s, Bank of America, Target, Nike, Macy’s Inc, PepsiCo, Lvmh, Unilever, Honda, Sprint, Kohl’s, Nissan, Yum, Gsk, Marcs, Estee Lauder Companies, Viacom, The White House, The Home Depot, Progressive, Coca Cola, Apple, Lowe’s, Molson Coors, State Farm, Sanofi, Bayer, Sony, Discover, LAC, Citi, Microsoft, VW, Diageo, JCPenny, Obbvie, Allstate, Lilly, Bestbuy, Daimer, Kroger, Allergan, Kia, Walgreens, Wells Fargo, Coty, Constellation Brands, Hyundia, Reckitt Benckiser, Albertsons, ebay, Amgen, Netflix, Dish Network, Clorox, IBM, USbank, Restaurant Brands International, Lionsgate, Gap, Dell technologies, Priceline.com, Bristol Myers Aquibb, General Mills, Dr Pepper Snapple, Subway, Quicken Loans, Wayfair, Heineken, Kellogs
Some other major corporate brand almost vacuums the leftover, in term of marketing spending market share to maximize their profit. Basically, the list of companies bellow is the second class of top corporates who a high expenditure bill on marketing but also they are the to players who have an important return on their investment:
ABC, Visa, Philip Morris, Hasbro, AIG, Hewlett-Packard, Fortune Brands, Kraft Heinz Company, EA, Guess Inc, Fidelity, CVS Caremark, AOL, Hanes Brands, Bacardi, Kodak, Avis Budget Group, CenturyLink, Boeing, Levis Strauss & Co, Avon, Sears, Brown Forman, Motorola, Calvin Klein, Jones Apparel, Yahoo, Ocean Spray, Church & Dwight, Liberty Mutual, Warner Music, Ralph Lauren, Cisco Systems, Merrill Lynch, CVS Health, Starbucks, Colgate-Palmolive, Monster, Staples, Alberto Culver, Wendy’s, Revlon, Dunkin Brands, Tiffany, Facebook, Reynolds American, Campbell Soup, UPS, Arby’s, Sara Lee, Fritolay, VF Corporation, American Airlines, Amway, Apollo Group, Costco, Beam Suntory, Caterpillar, CBS Corporation, Charles Schwab, Chick-Fil-A, Chipotle, ConAgra, Coach, Cox Comms, Darden Restaurants, Del Monte, Delta Air Lines, Discovery, Domino’s, Duracell, Edgewell, E&J Gallo, Energizer, Xerox Corp, Harley Davidson, Georgia Pacific, Burger King, Intel, General Electric, Accenture, United Airlines, Tommy Hilfiger, Goldman Sachs, Dick’s Sporting Goods, SC Johnson, FedEx. E*Trade, ESPN, Abbott Laboratories, Activision Blizzard, Adobe, Altria, Abéo Group, Adidas, Lyft, Uber
Those top advertisers companies are more powerful than any government in the world financially, they are using together high-performing marketing strategies who understand digital media to control the market, they decide what and when to sell in the marketplace.
Those corporates also controlling thousands of brands and products lines, those businesses are the best service provider to ameliorate people life quality. Those companies are in every field, every sector such as apparel, Insurance, food, hospitality, telecommunications, Internet, technology, sport, leisure, broadcast radio & Television, education, alcohol, tobacco, real estate, investment, finance, Jewelry, entertainment, security, high-tech, automotive, agriculture, healthcare and much more.
The needs digital media for high marketing performance ability is infinite because more proactive is becoming the business world industry is more needs the marketplace is creating, for new marketing company, new marketers, new online markers, new social media marketing specialist, to discuss the challenge to allow big and small corporations spreading messages about brands, products, and services.
The marketers today are digital media magicians who use SEO Optimization to generate leads of thousands of millions of prospects with their credit cards or wallet ready to buy everything the corporate have available for them somewhere on the marketplace. Marketing is so effective these days consumers are just buying before they really realize they have purchased something their mind is on consuming mode constantly.
The modern digital media marketing domination is possible by the new technologies during the past decade toward today, a lucrative tool that helps marketers to engage customers in a different way more effective than ever. The technology tool has changed everything almost beyond recognition and any expectation with the benefit, of social media and Internet marketing. Marketing as definitively became a discipline evolved so quickly that this field only has created more millionaires than any other endeavors.
With almost very people using a smart device phone or tablets, plus the rest spent more hours behind a desktop and a laptop, exploring social media or browsing on the world wild web it217;s more than normal that the mega mall for shopping is e-commerce websites and in this arena, every company can succeed at using digital media marketing.
The only thing the business has to do is using the technology tools of social media marketing and Internet marketing, the more the company needs to break the gap of profit in his favor, and more brand new strong marketing tactic is team needs to come with to expand its domination on the Internet.
Marketing becomes a hybrid science in constant mutation for innovation to associate and merge the old technic with the new running perfectly on the technology platform of the Internet, Marketers understand that their organizations need an overhaul, and many chief marketing officers are tearing up their org charts.
But the study also revealed hundreds of global marketing organizations, we’ve found that those CMOs are struggling with how to draw the new chart to answer a specific question: What does the ideal structure look like?
The answer is simple to this question. This blueprint does not exist yet.