SEO: Search Engine Optimization breaking down for you! When you decide to get into the online business you will bump on a widely used concept name’s SEO: Search Engine Optimization. Today to get the best and free online marketing for your website you have to be able to understand this myth.
Today, for your website showing up on popular search engines is one of the most critical ways to increase your online traffic and expose your content, services, and products to people who might be interested in what you have to offer. You must have a good SEO: Search Engine Optimization tactic used to do your success.
Search engines like Ecosia, InternetArchive, DuckDuckGo, Ask, WolframAlpha, Excite, Alibaba, Baidu, Yandex, Amazon, Google, Yahoo or Bing uses an algorithm to decide a website ranking and place. The criteria are different for every engine, but all engines share several criteria. It all goes down to the type and amount of content provided on a given website, the number of updates, the level of optimization done on the site, and the popularity of the website I am talking about link popularity and PageRank to get good organic traffic. To do so let me break down some couple of tools and technics you should use to generate a huge amount organic Internet traffic on your website.
Use Keywords: Google Keywords, a tool within the Google AdSense website, allows you to track keywords and find keyword suggestions. Browse the site and get familiar with how it works and then use it to your advantage. Find keywords that will help you maximize your website’s viewership.
Use Trends: Google Trends tells you how searches in a subject change over time. You can use it to predict spikes and slumps as well as to know when you should update and change pages for the season or switch to using different keywords. You can look at and compare several different terms at a time if you want to.
Add yourself to Google.
Creating Your Content
Have quality content. Quality content, in other words, lots of original, error-free text organized well on a modern-looking website, is what matters most in terms of SEO that you can control. You’ll also want to be sure that you’re not misleading visitors, they should be getting what was advertised when they looked at the site’s description.
Create original content. You also create quality content by making sure that your content is original. This means that not only should each page of your site have different content than every other page of your site, but it also means that you’ll be docked for stealing the content of others. Make your text original!
Use keywords. Find the most relevant and search keywords that relate to the content you offer and then add those keywords to your site text. Use the word a few times within the page in a way that relates to the rest of the text and is natural. Going over the top with the word-drops or pairing them with content that is irrelevant will get you punished in the rankings, however.
Target niche keywords with low competition. This involves at least a bit of figuring out what makes your business unique. Maybe you’re not just a clothing designer, but you’re a geeky clothing designer. Maybe you’re not just an auto shop but you’re an auto shop in Seattle. Try to use Google Adwords to check how competitive your keywords are before deciding on them. Be sure that the keywords have at least some searches. You will want to try using broader keywords too.
Have a website map
Create a sitemap that tells people where everything is on your site. You will get a 1% click-through rate to your sitemap. However, it will do wonders for those who know what sitemaps do, and the Search Engines will like it as well.
Creating Your Code
Choose a good domain name. Keywords as the first word in a domain name will boost your traffic a little. Using a country TLD (top-level domain) will boost your rankings locally but hurt you internationally so use that with caution. Avoid dated domain naming techniques like replacing words with numbers. Being a subdomain (like a something.tumblr.com) will also hurt you. Keywords in your own subpages and subdomains also help. Your subpages especially should always have a descriptive title. Use descriptions and Meta tags. Descriptions are a tagged part of your website code which describes
the content on the page. Having one at all will help your rankings and having one which has good keywords will help even more. If your site is using the same tags for all the pages, you are not helping search engines figure out the subject or relevance of your pages. Regarding Meta Tags, there are 2 very important fields:
Title Tag – arguably the most important SEO tag for any website. Google supports approx. 60 characters in the title, while Yahoo allows for up to 110 characters in the title. It is important to target the most critical keywords in the Title. Every page should have a unique Title.
META Description Tag
These were once important but are no longer. Some engines do display the description defined, while others do not. Some search engines do read the description tag and do use the content found within in the ranking process. Google, MSN, and Yahoo give very little weight to no weight for these.
Headers are similar to descriptions and the same rules apply: having one at all bits of help and having one with keywords is even better. Use them!
Create quality backlinks. Backlinks are when another website links to your page. It works in your favor if the website is one that gets more hits than yours does. The best types of “link building” are directory registration, text link advertising, and press release distribution, but you can also build links by doing a link exchange,
cross-promotion, or guest blogging for a relevant blog.
Do NOT spam. Spamming comment sections and other website areas will actually make Google and other search engines dock you severely or remove you entirely. Do not spam people to build backlinks for yourself. Search engines will also punish you if your name is attached to spamming complaints or if you run your website anonymously.
Do that social media thing. Right now, social media share and likes are the activity which is most rewarded by Google and other search engines. especially for subjects that are now relevant. Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post pictures of customers, events that you attend on your business, and other content that your fans might enjoy.
Update your site regularly. Most search engines reward websites which see regular or at least recent updates, Google included.