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How to Republish Existing Content Without Getting Penalised

If you regularly spend on for your or blog , you understand how frustrating it be to see content come and go. A few weeks after you post a new blog that you spent good money on, it no longer any to your website.

When good content goes unnoticed, it’s tempting to want to reuse it in manner. Unfortunately, a lot of entrepreneurs and go about this in the wrong way and get penalized by engines. This can dramatically decrease your rankings.Free Shipping On All Orders $69+ at FashionMia.com  

So, does this mean that you can’t use existing content? No, you’re able to content, as as you go about it in the right way. Use the to republish your existing content getting penalized.

Correctly Letting Search Engines Know About Your Duplicate Content

First, you need to make sure that you’re letting know that this new post is duplicate content. The way to do this is to include a . Syndication of is a major business. If you spend any on , you’ve seen that’s posted on news sites.

How to Add a Canonical URL

If search engines had to penalize every site that uses syndicated content, then news sites would have trouble staying at the top of the rankings. The solution is the canonical URL. Adding this of is easy. You add a link tag in the <head> of your . The code would look something like this:

<link rel=“canonical” href=“http://./post” />

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Adding the canonical link lets search engines know that the content ’re crawling is a duplicate of another URL. The URL that is included in the link tag is the URL of the post. This link tag must be placed on where you plan on republishing your content.

Additional Tips for Using Canonical URLs

Make sure that you don’t edit the content that you’re republishing. If you notice grammar mistakes or other errors, you can fix them, but don’t edit major parts of your . Otherwise, the search engines will still count the pages as separate posts.

The canonical URL link should never be used as a form of black-hat SEO. It should only be used in its proper context. This will defeat the purpose of using the canonical URL in the .

You should also include an actual link at the beginning or end of the duplicate content that links to the original source. This will be beneficial if you are syndicating your content for use on other sites. Each time the content is republished, you’re adding another backlink to your site.Cut the Landline and Save 40-80%

Republishing content is a to get more value out of the content that you pay for. Spending money on the creation of original content can be a major part of your marketing budget. Most people can only pay for so many articles per month. Instead of letting these articles go to waste after they’ve outlived their usefulness, consider using a canonical URL to republish them.  

You can republish your content on a separate website that you own or allow other sites to republish the content—as long as they correctly use the canonical URL link.

If you have old content that you would like to republish, make sure that you’re going about it in the right way. Along with these suggestions, are other to boost your marketing . If you’d like some marketing tips, then click on this link to learn more about me.

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