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How to Republish Existing Content Without Getting Penalised

If you regularly spend money on content for your website copy or blog posts, you understand how frustrating it can be to see this content come and go. A few weeks after you post a new blog that you spent good money on, it may no hold any value to your website.

When good content goes unnoticed, it’s tempting to want to reuse it in some manner. Unfortunately, a lot entrepreneurs and business owners go about this in the wrong way and get penalized by search engines. This can dramatically decrease your .Free Shipping On All Orders $69+ at  

So, does this mean that you can’t use existing content? No, you’re to republish content, as as you go about it in the right way. Use the following suggestions to republish your existing content without getting penalized.

Correctly Letting Search Engines Know About Your Duplicate Content

First, you need to make sure that you’re letting search engines know that this new post is . The way to do this is to include a canonical URL. Syndication articles is a major business. If you spend any time on news aggregator websites, then you’ve seen syndicated content that’s posted on multiple news sites.

How to Add a Canonical URL

If search engines had to penalize every site that uses syndicated content, then news sites would have trouble staying at the top the . The is the canonical URL. Adding this little of code is . You simply a link tag in the <head> section of your HTML. The full code would look something like this:

<link rel=“canonical” href=“” />

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Adding the canonical link lets search engines know that the content they’re crawling is a duplicate of another URL. The URL that is included in the link tag is the URL of the original post. This link tag must be placed on every page where you plan on republishing your content.

Additional Tips for Using Canonical URLs

Make sure that you don’t edit the content that you’re republishing. If you notice grammar mistakes or other small errors, you can fix them, but don’t edit major parts of your article. Otherwise, the search engines still count the pages as two separate posts.

The canonical URL link should never be used as a of black-hat . It should only be used in its proper context. This defeat the purpose of using the canonical URL in the first place.

You should also include an link at the beginning or end of the that links back to the original source. This be if you are syndicating your content for use on other sites. Each time the content is republished, you’re adding another backlink to your site.Cut the Landline and Save 40-80%

Republishing content is a useful way to get more value out of the content that you pay for. Spending money on the of original content can be a major part of your marketing budget. Most people can only pay for so many articles per month. Instead of letting articles go to waste after they’ve outlived their usefulness, using a canonical URL to republish them.  

You can republish your content on a separate website that you own or allow other sites to republish the content—as long as they correctly use the canonical URL link.

If you have old content that you would like to republish, make sure that you’re going about it in the right way. Along with suggestions, there are other ways to boost your marketing potential. If you’d like some additional internet marketing tips, then click on this link to learn more about me.