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How to Republish Existing Content Without Getting Penalised

If you on content for your website copy or posts, you understand how frustrating it be to see content come and go. A few after you post a new that you on, it may no longer hold any to your website.

When good content goes unnoticed, it’s tempting to want to reuse it in manner. Unfortunately, a lot of and business go about this in the wrong way and get by . This can dramatically decrease your search rankings.Free Shipping On All Orders $69+ at  

So, does this mean that you can’t existing content? No, you’re to republish content, as long as you go about it in the right way. Use the following suggestions to republish your existing content without penalized.

Correctly Letting Search Engines Know About Your Duplicate Content

First, you need to make sure that you’re letting search engines know that this new post is . The way to do this is to include a canonical URL. Syndication of is a major business. If you spend any time on news aggregator , you’ve seen syndicated content that’s posted on news .

How to Add a Canonical URL

If search engines had to penalize every site that uses syndicated content, then news sites would have trouble staying at the top of the search engine rankings. The is the canonical URL. Adding this bit of code is . You simply add a link tag in the <head> section of your . The full code would look something this:

<link rel=“canonical” href=“http://.com/post” />

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Adding the canonical link lets search engines know that the content they’re crawling is a duplicate of URL. The URL that is included in the link tag is the URL of the original post. This link tag must be placed on every page where you plan on republishing your content.

Additional Tips for Using Canonical URLs

Make sure that you don’t edit the content that you’re republishing. If you notice grammar mistakes or other small errors, you can fix them, but don’t edit major parts of your . Otherwise, the search engines still count the as two separate posts.

The canonical URL link should never be used as a of black-hat . It should only be used in its proper context. This will defeat the of using the canonical URL in the first place.

You should also include an actual link at the beginning or end of the duplicate content that to the original source. This will be beneficial if you are syndicating your content for use on other sites. time the content is republished, you’re adding to your site.Cut the Landline and Save 40-80%

Republishing content is a useful way to get more value out of the content that you pay for. Spending money on the creation of can be a major of your budget. Most people can only pay for so many articles per month. Instead of letting these articles go to waste after they’ve outlived usefulness, consider using a canonical URL to republish them.  

You can republish your content on a separate website that you own or allow other sites to republish the content—as long as they correctly use the canonical URL link.

If you have old content that you would like to republish, make sure that you’re going about it in the right way. Along these suggestions, there are other ways to . If you’d like some marketing , then click on this link to learn more about me.

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