Optimize Your Website for Mobile Users

Today’s marketplace is becoming more and more mobile, as stats suggest that nearly fifty percent of commerce is completed via a mobile device. What does that mean for you and your business? It’s time to optimize your website and make it mobile friendly.


key term you need to remember is mobile. Mobile visitors looking for a streamlined version of your site. They do want to see a of useless like staff bios and mission statements. Their goal is to , they need, and out.

Here a few things to when designing your website for mobile devices.

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  1. Keep it Simple

Simplify your sight. Then simplify it again. Then again. Your goal here is to strip out as much useless as possible. Put yourself shoes of your target customer. What they looking to accomplish?


You only have so much real estate to work with, so it’s essential that you provide visitors the they want as concisely as possible. the process by keeping your mobile site succinct and straightforward.

  1. Branding

Optimizing your site for mobile web pages doesn’t mean it ceases to be your site. Find clever to incorporate your branding into your mobile site. Remember, this is still a brand touchpoint, so you want to be sure to promote and reflect your brand.

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Use similar themes and colors across your platforms to provide a for your customers. You want them to have a similar experience on the mobile site, as they would have on your site.

  1.  Avoid Text Entry

While is business that will be able to away from this no matter much they try, you’ll want your site to avoid requiring customers to enter data. Instead, try using checklists, dropdowns, or pre-populated .

  1. Scroll on Through

Try to avoid implementing ‘pinch and ’ sites, as most users frustrated with the experience this provides. Instead, focus on offering a smooth and pleasant scrolling experience, with a menu, and plenty of space between buttons. When creating your mobile site, keep mind that visitors will be using their fingers, instead of a mouse pointer.

  1. Scale it Down

You’ days and weeks to create an impeccable experience for your users on your website. The UI is beautiful, and the site is flawless. The only is that it doesn’t scale to mobile.

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Remember that people will view your site on smaller screens, and since most users will see it on a smartphone, both landscape and portrait mode are important. With nearly five hundred different screen sizes, you’ll want to come up with a mobile-optimized landing page.

  1. Easy Interaction

This one we touched on briefly, but it should go without saying that your users want to be able to interact with your mobile site without a of hassle. With that in mind, of the actions that can make for a better mobile experience.

You can include links to things like Facebook, Twitter, Instagram, maps, email, , and a multitude of other areas. Make it easy for your customers to find and connect with you.

Remember that you want to provide a seamless, simple, easy to use experience for your customers. Make sure your page is optimized for web usage and does lead users to a blank loading page or an inconsistent site.

Develop a mobile , put it in place and optimize your website for mobile users www.ernsgeorges.com can help.

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