Optimize Website for Mobile

Today’s marketplace is becoming and mobile, as stats suggest that nearly fifty of commerce is completed via a . does that mean for you and ? It’s time to optimize website and it mobile friendly.


key term you need to remember is mobile. Mobile visitors for a streamlined version of site. do want to see a lot of useless staff bios and mission statements. is to get in, get need, and get out.

Here a few things to consider when designing your website for mobile devices.

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  1. Keep it Simple

Simplify your sight. Then simplify it again. Then again. Your here is to strip out as useless as possible. Put yourself in shoes of your customer. to accomplish?


You have so real estate to , so it’s essential that you provide visitors the information they want as concisely as possible. the process by keeping your succinct and straightforward.

  1. Branding

Optimizing your site for mobile pages doesn’t mean it ceases to be your site. Find clever ways to incorporate your branding into your . Remember, this is still a brand touchpoint, so you want to be sure to and reflect your brand.

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similar themes and colors across your platforms to provide a consistent experience for your . You want to have a similar experience on the , as they would have on your site.

  1.  Avoid Entry

While is some that be able to get away from this no matter how they try, you’ll want your site to avoid requiring to enter . Instead, try using checklists, dropdowns, or pre-populated menus.

  1. Scroll on Through

Try to avoid implementing ‘pinch and zoom’ , as most become frustrated the experience this provides. Instead, on a smooth and pleasant scrolling experience, a menu, and of space between buttons. When creating your mobile site, keep in mind that visitors be using fingers, instead of a mouse pointer.

  1. Scale it Down

You’ve days and weeks to an impeccable experience for your on your website. The UI is beautiful, and the site is flawless. The problem is that it doesn’t scale to mobile.

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Remember that view your site on smaller screens, and since most users see it on a smartphone, both landscape and portrait mode are . With nearly five hundred different screen sizes, you’ll want to come up with a mobile-optimized page.

  1. Interaction

This one we touched on briefly, but it should go without saying that your users want to be able to interact with your mobile site without a lot of hassle. With that in mind, consider some of the actions that for a better .

You to things Facebook, Twitter, Instagram, maps, email, , and a multitude of other areas. it for your to find and connect with you.

Remember that you want to provide a seamless, simple, to experience for your customers. Make sure your page is optimized for usage and does lead users to a blank loading page or an inconsistent site.

Develop a mobile strategy, put it in place and optimize your website for mobile users www.ernsgeorges.com .

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