Optimize Your Website for Mobile

Today’s marketplace is becoming more and more mobile, as stats suggest that nearly fifty percent of commerce is completed via a . does that mean for and ? It’s to optimize your website and it mobile friendly.


key term need to remember is mobile. Mobile visitors looking for a streamlined version of your . They do want to see a lot of useless information like staff bios and mission statements. Their goal is to get in, get information they need, and get out.

a few things to consider when designing your website for mobile devices.

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  1. Keep it Simple

Simplify your sight. simplify it again. again. Your goal is to strip out as useless information as possible. Put yourself in shoes of your . they looking to accomplish?


only so real estate to , so it’s that you provide visitors the information they want as concisely as possible. the sales by keeping your mobile succinct and straightforward.

  1. Branding

Optimizing your for mobile doesn’t mean it ceases to be your site. Find clever ways to incorporate your branding into your . Remember, this is still a brand touchpoint, so you want to be to and reflect your brand.

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Use similar themes and colors across your platforms to provide a for your customers. You want to a similar experience on the , as they would on your standard site.

  1.  Avoid Entry

While is business that will be able to get away from this no matter how they try, you’ll want your site to avoid requiring customers to enter . Instead, try using checklists, dropdowns, or pre-populated menus.

  1. Scroll on Through

Try to avoid implementing ‘pinch and zoom’ , as become frustrated the experience this provides. Instead, on offering a smooth and pleasant scrolling experience, a standard menu, and of space between buttons. When creating your , keep in mind that visitors will be using their fingers, instead of a mouse pointer.

  1. Scale it Down

You’ve days and weeks to create an impeccable experience for your on your standard website. The UI is beautiful, and the site is flawless. The only problem is that it doesn’t scale to mobile.

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Remember that will view your site on smaller screens, and since users will see it on a smartphone, both landscape and portrait mode are . With nearly five hundred different screen sizes, you’ll want to come up with a mobile-optimized page.

  1. Interaction

This one we touched on briefly, but it should go saying that your users want to be able to interact with your mobile site a lot of hassle. With that in mind, consider of the actions that for a better mobile experience.

You to things like Facebook, , , , email, LinkedIn, and a multitude of other areas. it for your customers to find and connect with you.

Remember that you want to provide a seamless, simple, to use experience for your customers. Make your page is optimized for usage and does lead users to a blank loading page or an inconsistent site.

Develop a mobile strategy, put it in place and optimize your website for mobile users www.ernsgeorges.com .

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