Optimize Website for Mobile Users

Today’s marketplace is becoming and mobile, as stats suggest that nearly fifty of commerce is completed via a mobile device. does that mean for and ? It’s to optimize website and it mobile friendly.


key term need to remember is mobile. Mobile visitors are looking for a streamlined version of your site. do want to see a lot of staff bios and mission statements. Their goal is to get in, get information need, and get out.

Here are a few things to consider when designing your website for mobile devices.

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  1. Keep it Simple

Simplify your sight. Then simplify it again. Then again. Your goal here is to strip out as much as possible. Put yourself in shoes of your target . are looking to accomplish?


so much to with, so it’s essential that provide visitors the information they want as concisely as possible. Drive the sales process by keeping your succinct and straightforward.

  1. Branding

Optimizing your site for mobile doesn’t mean it ceases to be your site. Find clever to incorporate your branding into your . Remember, this is still a brand touchpoint, so you want to be to promote and reflect your brand.

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similar themes and colors across your platforms to provide a for your customers. You want them to a similar experience on the , as they would on your site.

  1.  Avoid Entry

While is that be able to get away from this no matter how much they try, you’ll want your site to avoid requiring customers to enter data. Instead, try using checklists, dropdowns, or pre-populated menus.

  1. Scroll on Through

Try to avoid implementing ‘pinch and zoom’ , as users become frustrated with the experience this provides. Instead, on offering a smooth and pleasant scrolling experience, with a menu, and of space between buttons. When your mobile site, keep in mind that visitors be using their fingers, instead of a mouse pointer.

  1. Scale it Down

You’ve and weeks to an impeccable experience for your users on your website. The UI is beautiful, and the site is flawless. The problem is that it doesn’t scale to mobile.

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Remember that view your site on smaller screens, and since users see it on a smartphone, both landscape and portrait mode are important. With nearly five hundred different screen sizes, you’ll want to come up with a mobile-optimized page.

This we touched on briefly, but it should go without saying that your users want to be able to interact with your mobile site without a lot of hassle. With that in mind, consider of the actions that for a .

You links to things , Twitter, Instagram, maps, , , and a multitude of other areas. it for your customers to find and connect with you.

Remember that you want to provide a seamless, simple, to experience for your customers. Make your page is optimized for usage and does lead users to a blank loading page or an inconsistent site.

Develop a mobile strategy, put it in place and optimize your website for mobile users www.ernsgeorges.com .

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