Optimize for Mobile

Today’s marketplace is becoming and mobile, as stats suggest that nearly fifty of commerce is completed via a . does that mean for you and your business? It’s to optimize your website and it mobile friendly.


key term you need to remember is mobile. Mobile looking for a streamlined version of your . They do not want to see a lot of staff bios and mission statements. Their is to get in, get the information they need, and get out.

are a few things to consider when designing your website for mobile devices.

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  1. Keep it Simple

Simplify your sight. Then simplify it again. Then again. Your goal here is to strip out as much useless information as . Put yourself in the shoes of your customer. What are they looking to accomplish?


You so much to , so it’s that you provide visitors the information they want as concisely as possible. the by keeping your mobile site succinct and straightforward.

  1. Branding

Optimizing your site for mobile doesn’t mean it ceases to be your site. Find clever to incorporate your branding into your mobile site. Remember, is still a brand touchpoint, so you want to be to and reflect your brand.

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similar themes and colors across your platforms to provide a for your . You want to have a similar experience on the mobile site, as they would have on your site.

  1.  Avoid Text Entry

While there is business that will not be able to get away from this no matter how much they try, you’ll want your site to avoid requiring customers to enter data. Instead, try using checklists, dropdowns, or pre-populated menus.

  1. Scroll on Through

Try to avoid implementing ‘pinch and zoom’ sites, as users become frustrated with the experience this provides. Instead, focus on a smooth and pleasant scrolling experience, with a standard menu, and plenty of space between buttons. When creating your mobile site, keep in mind that visitors will be using their fingers, instead of a mouse pointer.

  1. Scale it Down

You’ve dedicated and weeks to an impeccable experience for your users on your standard website. The UI is beautiful, and the site is flawless. The only problem is that it doesn’t scale to mobile.

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Remember that people will view your site on smaller screens, and since most users will see it on a smartphone, both landscape and portrait mode are important. With nearly five hundred different screen sizes, you’ll want to come up with a mobile-optimized landing page.

  1. Easy Interaction

This one we touched on briefly, but it should go saying that your users want to be able to interact with your mobile site a lot of hassle. With that in mind, consider some of the actions that can make for a better .

You can links to things like , , , maps, email, LinkedIn, and a multitude of other areas. Make it easy for your customers to find and connect with you.

Remember that you want to provide a seamless, simple, easy to use experience for your customers. Make sure your page is optimized for web usage and does not lead users to a blank loading page or an inconsistent site.

Develop a mobile strategy, put it in place and optimize your website for mobile users www.ernsgeorges.com can .

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