Optimize for Mobile

Today’s marketplace is becoming and mobile, as stats suggest that nearly fifty of commerce is completed via a mobile device. What does that mean for you and business? It’s time to optimize and make it mobile friendly.


key term you need to remember is mobile. Mobile are for a streamlined version of . They do want to see a lot of useless like staff bios and mission statements. Their is to get in, get they need, and get out.

are a few things to consider designing your for mobile devices.

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  1. Keep it Simple

Simplify your sight. Then simplify it again. Then again. Your is to strip out as much useless as . Put yourself in shoes of your . What are they to accomplish?


You only have so much to work , so it’s that you provide the information they want as concisely as . the process by keeping your succinct and straightforward.

  1. Branding

Optimizing your for mobile pages doesn’t mean it ceases to be your . Find clever ways to incorporate your branding into your . Remember, is still a brand touchpoint, so you want to be to and reflect your brand.

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similar themes and colors across your platforms to provide a consistent experience for your . You want them to have a similar experience on the , as they would have on your .

  1.  Avoid Entry

While there is business that be able to get away from no matter how much they try, you’ll want your site to avoid requiring to enter . Instead, try using checklists, dropdowns, or pre-populated menus.

  1. Scroll on Through

Try to avoid implementing ‘pinch and zoom’ sites, as become frustrated the experience provides. Instead, focus on a smooth and pleasant scrolling experience, a menu, and plenty of space between buttons. creating your mobile site, keep in mind that be using their fingers, instead of a mouse pointer.

  1. Scale it Down

You’ve days and weeks to an impeccable experience for your on your website. The UI is beautiful, and the site is flawless. The only problem is that it doesn’t scale to mobile.

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Remember that view your site on smaller screens, and since users will see it on a smartphone, both landscape and portrait mode are . nearly five hundred different screen sizes, you’ll want to come up a mobile-optimized landing page.

  1. Easy

This one we touched on briefly, but it should go saying that your users want to be able to interact with your mobile site a lot of hassle. With that in mind, consider of the actions that make for a better .

You to things like Facebook, , , , , , and a multitude of other areas. Make it easy for your to find and connect with you.

Remember that you want to provide a seamless, simple, easy to experience for your customers. Make your page is optimized for usage and does lead users to a blank loading page or an inconsistent site.

Develop a mobile strategy, put it in place and optimize your website for mobile users www.ernsgeorges.com help.

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