You Advertising or Engaging? It’s a good question I am addressing you now in this article. The traditional view of advertising is a bit of a one-way street. You create a marketing strategy that is designed deliver a particular message your target audience. This can be used tell customers how your product is better than others, how it’s affordable, or how it’s different than anything they’ve seen before.

The problem with all of this is not what it does, but how it does it. The internet has changed society in countless ways. One of the most relevant marketing is that people now expect some sort of interaction.  Your audience wants do than just read something, they want discuss it…with you, even!

Learning market in a way that engages your audience increase the effectiveness of everything you do.  Let’s take a look a few common engagement strategies and how they benefit marketers.


Nearly every website have a comments section.  Visitors stop by to read an article and then stick around to discuss it.  The same is true on social media sites such as Facebook.  This sort of engagement is so popular, in fact, that websites such as Reddit designed to do nothing else but hot these kinds of discussions.

Encouraging discussion benefits marketers by creating buzz.  Something that gets talked about is something that gets a lot of —and people remember it.  Since people love sharing their opinions, this is a way to engage your audience.


Sharing is another way that marketing can engage an audience.  When you post something of real —be it an article, video, or podcast—people often want to share it.  Modern websites make it easy to click a button and share the information across a of different platforms.

This is wonderful marketers because it gets other people to spread the word.  Advertising space is generally a bit expensive, but this is some of the best free promotion around.  Make sure all of your best material is easy to share.


Contests have long been useful marketing tools but the rise of the internet has made them powerful than ever.  Old contests had applicants sending something in and it stopped .  Web-based contests can elicit far interaction which can result in greater market engagement.

These marketers because they can create a large commotion while only needing to offer one main prize.  This prize can be a high- item and the desire to win it will instill a desire to own it in all the contest applicants.  Those don’t win will be more likely to spend money to the same satisfaction.

How to do it

Engaging your audience is an art form.  It a bit of skill and experience.  The to figure out what to do is to research effective and engaging created by other people.  Take note of what they did correctly.  Try to determine the key factors that made the campaign so successful.

Then try it yourself! Over time, you’ll see how well it works, make changes, and tweak and test it until you’re making money consistently.

This does, of course, take a lot of time and is no guarantee you will implement the ideas correctly.  Since the whole purpose of engagement is building a list of qualified leads, you can skip over all this work by taking advantage of my -generation team that will get qualified leads for you. clicking here.