“Media Buys” is a term you’ll often in marketing circles. They widely used, yet people still don’t understand they . To put it as simply as possible, a media buy is basically advertising space purchased on of media, like a website Ads or TV commercial.

There is a great range of options when it comes to media buys and one has its benefits and drawbacks. Some companies will of dollars every year and need to hire a dedicated media buyer to handle it all.  It’s actually quite easy to end up spending a significant amount of , but you don’t need to break the bank if you know you’re doing.

What media can you buy?

 Advertising space can be purchased in every form of media imaginable.  Television commercials and radio spots have long been popular options.  Space can also be purchased in magazines, newspapers, or circulars as well.

With the rise of the internet, however, web-based media buying has become a huge industry.  Websites of every type in nearly every will sell advertising space.  Think of every website you’ve ever seen with ad space on them! This can often be a low-cost option that will still reach a large audience.

How to Know What to Buy

 They to getting the return on a media buys is to have an effective plan laid out before you any .  Focus on developing a strategy.  You’ll want to know who your target audience is, how much you’re willing to , and you want to get out of it.

One mistake many people make is buying a of ad space right off the bat, lured by the total number of views without regard how relevant the ads will be to their audience.

Just as with anything in business, you need to have a plan to follow or you’ll get lost.  Media buys can either be a great or a total waste of .  Having a focused plan is what makes the difference.

Where to Buy

 The strategy you develop needs to be focused on a target customer or audience because this will tell you where to your media space.  Consider your ideal customer.  Do a research to determine what of media they consume on a regular basis and what will get them to engage with your marketing.

When it comes to websites, you’ll want to pay attention to the traffic stats site.  If the visitors into the same range of age, location, and financial ability as your target customer, then this is a great option.

Determining Value

 It’s important to test a number of different media buying options to find the one.  You can do this by assigning a value to one after you’ve run test campaigns.  Simply take the cost of the media and it to the traffic it generated.  Then, take that and it to the number of sales or generated from the campaign.

Media buys can be a wonderful way to increase the awareness of a , promote a , or generate revenue through sales.  Once the media is , it is basically fully automated so it’s also one of the easiest marketing options around.

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