Definitely “Media Buys” is a term you’ll often hear in marketing circles.  They are widely used, yet some people still don’t understand what they are.  To put as simply as possible, a media buy is basically advertising space purchased some of media, like a website Ads or TV commercial.

There is a great range of options comes to and each one has its benefits and drawbacks.  Some companies will spend millions of dollars every year and need to hire a media buyer to handle all.  ’s actually quite easy to end up spending a significant of money, but you don’t need to break the if you know what you’re doing.

What media can you buy?

 Advertising space can be purchased in every form of media imaginable.  Television commercials and radio spots long been popular options.  Space can also be purchased in magazines, newspapers, or circulars as well.

With the rise of the internet, however, -based media buying has become a huge industry.  Websites of every type in nearly every market will sell advertising space.  Think of every website you’ve ever seen with ad space them! can often be a low-cost option that will still reach a large audience.

How to Know What to Buy

 They key to the best return a is to effective laid out before you spend any money.  Focus on developing a .  You’ll want to know who your target audience is, how much you’re willing to spend, and what you want to get out of it.

One mistake many people make is buying a lot of ad space right off the bat, lured by the total number of views without regard for how relevant the ads will be to their audience.

Just as with anything in business, you need to a to follow or you’ll get lost.  can either be a great investment or a total waste of money.  Having a focused is what makes the difference.

Where to Buy

 The you develop needs to be focused on a target customer or audience because will tell you where to buy your media space.  your ideal customer.  Do a little research to determine what of media they consume on a regular basis and what will get them to engage with your .

it comes to websites, you’ll want to pay attention to the stats for each .  If the visitors fall into the same range of age, location, and financial ability as your target customer, then is a great option.

Determining Value

 It’s important to test a number of different media buying options to find the best one.  You can do this by assigning a to each one after you’ve run some test campaigns.  Simply take the cost of the media buy and compare it to the it generated.  Then, take that and compare it to the number of or leads generated from the campaign.

Media buys can be a wonderful way to the awareness of a , promote a brand, or generate revenue through .  Once the media is bought, it is basically fully automated so it’s also one of the easiest options around.

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