it seems like everyone has a blog.  whether it’s an outlet to type out our inner musings of the world today or to let people into a part of our lives we would have difficulty discussing out loud, a never-ending number of reasons to one.

If you a small business, are even more reasons to have one.  While are a few that would argue to whether blogs are still applicable with the surge of social media marketing platforms that have taken the world by storm, it’s believed by most that blogging can be an integral piece of your marketing .

In case you are still waiting to take the plunge into the weblog world, some reasons to consider moving forward with your blog are:

  • They are a to develop better relationships with your current customers
  • They will increase your SEO on sites like Google and Yelp.
  • They can position your brand a perceived industry leader, even if you are just starting out.

Types of blog posts: Articles on your blog, mini-articles on a microblog, and articles on other ’ blogs.

What is a Microblog?

Microblogging is a combination of blogging and instant messaging. It allows users to create short messages to with an audience .  Two common microblogging platforms are Twitter and Tumblr.

Benefits of Microblogging to consider:

  • Your content will take less time to create.
  • It’s easier to post more frequently.
  • It’s perfect for disseminating urgent to a large audience.
  • Ease of access to mobile apps.

How and Why You Should Consider Guest Blogging

Blogging is basically creating an article for a blog that is not your own.  It’s a way to your knowledge with while simultaneously increasing traffic to your blog.  This also means you will need to on featuring posts from other bloggers in the future. Featuring posts will give your audience a new perspective on your industry well help freshen your content if you’ve gotten stuck in a rut.

To get started, first decide what benefits you are looking to get from the of blogging. This will assist you in finding businesses you may be interested in creating content for and give you an idea of which bloggers would be good to invite to post on your site later.

Research is essential to guest blogging, begin by asking yourself some questions:

  • Do the businesses you are looking at have a large number of active followers?
  • Do followers regularly participate by posting comments or ?
  • Do businesses also have a page and Twitter account where they blog posts?

Focus on finding bloggers within your niche and market industry. You should agree with what they have to say, opinions should match your own. If they don’t this could to content issues later if content doesn’t line up with your business, personality, or tone.

Be sure to promote your guest blog posts on your own social media accounts and on your own blog. This will bring more traffic back to your guest’s blog and their business.  It should become a habit to share your content, it’s a good way to say thank you to your host for publishing your guest post.

Overall, blogging in each is a good way to widen your reach and bring more traffic to your own web presence.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access

to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn more. 

Here are some books you should to help you succeed with your blog:

One Comment on “Knowing the How’s and Why’s of Your Blog Posting Options”

Comments are closed.