These it seems like everyone has blog.  whether it’s an outlet to type out our inner musings of the world today or to let people into part of our lives we would have difficulty discussing out loud, there never-ending number of reasons to start one.

If you small business, there are reasons to have one.  While there are few that would argue as to whether blogs are still applicable with the surge of social media marketing platforms that have taken the world by storm, it’s believed by most that blogging can be an integral piece of your marketing plan.

case you are still waiting to take the plunge into the weblog world, some reasons to consider moving forward with your blog are:

  • They are great way to develop better relationships with your current customers
  • They will increase your SEO on sites like Google and Yelp.
  • They can your brand as perceived industry leader, even if you are just starting out.

Types of blog posts: Articles on your blog, mini-articles on microblog, and articles on other peoples’ blogs.

What is a Microblog?

Microblogging is combination of blogging and instant messaging. It allows users to create short to share with an audience online.  Two common microblogging platforms are Twitter and Tumblr.

Benefits of Microblogging to consider:

  • Your content will take time to create.
  • It’s easier to post more frequently.
  • It’s perfect for disseminating urgent information to large audience.
  • Ease of access to mobile apps.

How and Why You Should Consider Guest Blogging

Guest Blogging is basically creating an article for blog that is not your own.  It’s way to share your knowledge with others while simultaneously increasing traffic to your blog.  This also you will need to plan on featuring posts from other the future. Featuring guest posts will give your audience a perspective on your industry as well as help freshen your content if you’ve gotten stuck a rut.

To get started, first decide benefits you are looking to get from the process of guest blogging. This will assist you finding businesses you may be interested creating content for and give you an idea of which guest would be good to invite to post on your site later.

is essential to guest blogging, begin by asking yourself some questions:

  • Do the businesses you are looking at have a large number of active followers?
  • Do these followers regularly participate by posting comments or sharing?
  • Do these businesses also have a Facebook page and Twitter account where they share blog posts?

Focus on finding within your niche and industry. You should agree with they have to say, opinions should match your own. If they don’t this could lead to content issues later if content doesn’t line up with your business, personality, or tone.

Be sure to promote your guest blog posts on your social media accounts and on your blog. This will bring more traffic back to your guest’s blog and business.  It should become a habit to share your content, plus it’s a good way to say thank you to your for your guest post.

Overall, blogging each form is a good way to widen your reach and bring more traffic to your web presence.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access

to powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn more. 

Here are some books you should you succeed with your blog:

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