How to Increase Conversions on Your Landing Page

Cover Graphic provide by

Landing pages are an important part of your marketing strategy. Getting traffic to these pages is essential. But, this traffic means nothing if your page doesn’t convert. If ’re getting traffic, but sales, then learn how to increase conversions on your landing page. 

You Need to Be Consistent

The first step towards increasing your conversions is to make sure that remain consistent. This means that all of your content needs to have a consistent message and your information needs to remain consistent.

If include stats or figures in your content, inconsistencies will turn people away. Always double check any details that include on the landing page.

For example, if mention at the top of the landing page that your program has helped 2,000 customers and then mention that it’s helped 3,000 customers in your final call to action, will lose sales. Consumers are smart enough to notice these small inconsistencies.

also need to remain consistent with the tone and style of your content. Make sure that your content flows in a natural way.

You Need to Narrow Your Focus

Each landing page should have a single focus. need these pages to have one, clear message. Don’t try to promote multiple products with one landing page. Instead, focus on a single item that want to promote.

can use cross-selling opportunities further down your sales funnel or email marketing plan. Your landing page should solely focus on the of your PPC ad campaign.

should also get rid of any content on your landing page that distracts from your main message. This includes and additional forms.

You Need to Create a Sense of Urgency

Creating a sense of urgency is a trick used successful marketers. This encourages your visitors to take action now, instead of bookmarking and forgetting about your landing page.

This urgency doesn’t have to directly impact your sales copy. can create a sense of urgency with your calls to action and headlines.

For example, let visitors know that this offer is only available for a limited time. Or, limit the of customers that can receive this deal. could also offer the first so many visitors a special offer.

You Need to Add Credibility to Your Claims

When make claims, such stating that your program or product can achieve specific results, need to back up these claims with some type of confirmation. Generally, this comes in the form of customer testimonials or social proof.

should include a spot for testimonials or social proof on your landing page. The typical landing page starts with a presentation of a problem or issue that ’ll solve. then describe the advantages of your product or service. Next, comes the testimonials, followed the details of your product or service.

If haven’t received any positive comments from customers or if ’ve yet released your product, could give away a limited number of people on your mailing list.

Encourage these consumers to give their feedback, while mentioning that their comments may be used in promotional material. should then be able to obtain a few testimonials to use on your landing pages.

You Need to Test Subtle Variations

The final tip for increasing conversion rates on your landing pages is to test subtle variations. This includes different headlines, calls to action, and your actual sales copy. Though, should only test one change at a time.

The process of testing these small variations is called A/B split testing. create versions of the same landing page, with one difference between the two. See one performs better and use this information to improve your ability to create effective landing pages.

These tips can help tweak your landing pages to increase conversions. If ’d like even more powerful marketing tips, including conversion-ready marketing prospects, then click here to learn about me work