Google, Bing & Yahoo Local Pages Are Key To Small Business Marketing Success!

These days, it’s fair to say more customers than not search engines on their mobile devices or laptops to find the products and services want.

means local businesses need to be on local pages of search engines like Google, Yahoo, and Bing. And a very small effort getting these pages set up can yield huge results in the form of new business.

Google Local

Google has the ’s most popular search engine, and buying ads for business or website Google’s AdSense program can be expensive. But did you know you can advertise for free using the search engine’s popular Google Local program?

Google Local is an offshoot of , the successful mapping service application. When you search for a location on , you the option of searching for a business, or types of businesses, that location. When you do, information relevant area businesses will appear in the left-hand column and little corresponding pinpoints for each business will appear on the map.

With Google Local, getting business listed on the service is free and simple to do. Just go to Google Local’s website and register business. It takes just a few moments. Make sure to include a link to website.

Google Local even lets you post coupons for offers, deals, and discounts. And customers can write reviews your business that will appear anytime somebody hovers over your business name on Google Local. You can even include photos of your business, your employees or your products.

While Google AdSense maybe out of your budget, Google Local isn’t.

Yahoo Local

Yahoo! Local is an online local advertising system that lets you promote your business on the popular Yahoo web pages for free when you the Basics Listing service.

When you go to Yahoo Local, you can create a business profile entering information including your business’ name, address and phone numbers, hours of operation, payment methods accepted, and services and products that are available. You can even include a link to your .

When users conduct a search for a local business in your , your business will be listed along with all of your competitors. Yahoo! Local offers an enhanced listing service for a small fee, allows you to include up to ten photos, your company’s tagline, a long description that is searchable Yahoo! Users and two additional links to other websites you may . You also will then be provided with performance reports that give you detailed information how many people searched for your business, including demographics, geographic locations and other analytics you can .

Directories such Yahoo! Local is important to local businesses because of people use websites like Yahoo! to search for the products and services want in their communities. Web searches surpassed the Yellow Pages as people’s primary search method.

Bing Local

Bing Local is the new name for the service formerly known as Live Search, Windows Live Search, and MSN Search. It is kind of a combination of Google Local and Yahoo! Local in that it offers the best elements of both services.

Like Google Local, Bing Local is tied to the site’s mapping service, so listings will appear whenever a user conducts a search for businesses of your type while using the map. But Bing Local offers additional free features that you can use to promote your business. Unlike Yahoo! Local, Bing Local doesn’t charge you a fee to include links to supplemental websites. For example, if you own a restaurant, you can include links to your , booking forms or even reviews on sites like

All three services – Google Local, Yahoo! Local and Bing Local – require verification of your information prior to inclusion on their pages, but Bing Local lets you verify phone or even the US Mail.

Bing, is owned by Microsoft, recently took over the search engine duties for Yahoo, so it wouldn’t be surprising if Bing Local and Yahoo! Local merged into one service in the future. Still, in order to get information about your business in front of the most people possible, you should take advantage of the free listing services offered by all three websites.

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