Google, Bing & Yahoo Local Pages Are Key To Small Business Marketing Success!

These days, it’s fair to say that more customers than not use engines on their mobile devices or laptops to find the and want.

That means businesses need to be on of engines like , Yahoo, and Bing. And a very small effort getting these set up can yield huge results in the form of new .

Google Local

has the world’s popular engine, and buying for your or website through ’s AdSense program can be expensive. But did know that can advertise for free using the search engine’s popular program?

Google is an offshoot of Google Maps, the successful mapping service application. When search for a on Google Maps, have the option of searching for a , or types of businesses, that . When you do, about relevant area businesses will appear in the left-hand column and little corresponding pinpoints for each business will appear on the map.

With Google Local, getting your business listed on the service is free and simple to do. Just go to Google Local’s website and register your business. It takes just a few moments. Make sure to include a link to your website.

Google Local you post coupons for special offers, deals, and discounts. And your customers can write reviews about your business that will appear anytime somebody hovers over your business on Google Local. You can include photos of your business, your employees or your .

While maybe out of your budget, Google Local isn’t.

Yahoo Local

Yahoo! Local is an online local advertising that you your business on the popular Yahoo for free when you use the Basics service.

When you go to , you can create a business profile by entering including your business’ , address and numbers, hours of operation, payment methods accepted, and and that are available. You can include a link to your page.

When users conduct a search for a local business in your , your business will be listed along with all of your competitors. Yahoo! Local offers an enhanced service for a small fee, which allows you to include up to ten photos, your company’s tagline, a description that is searchable by Yahoo! Users and additional links to other websites you may have. You also will then be provided with performance reports that give you detailed about how many people searched for your business, including , geographic locations and other analytics you can use.

Directories such Yahoo! Local is important to local businesses because of people today use websites like Yahoo! to search for the products and want in their communities. searches have surpassed the Yellow Pages as people’s primary search method.

Bing Local

Bing Local is the new for the service formerly known as Search, Windows Search, and MSN Search. It is of a combination of Google Local and Yahoo! Local in that it offers the elements of both services.

Like Google Local, Bing Local is tied to the site’s mapping service, so listings will appear whenever a user conducts a search for businesses of your type while using the map. But Bing Local offers additional free features that you can use to your business. Unlike Yahoo! Local, Bing Local doesn’t charge you a fee to include links to supplemental websites. For example, if you own a restaurant, you can include links to your menus, booking forms or even reviews on sites like

All three services – Google Local, Yahoo! Local and Bing Local – require verification of your information prior to on their pages, but Bing Local you verify by or even by the US Mail.

Bing, which is owned by Microsoft, recently took over the search engine duties for Yahoo, so it wouldn’t be surprising if Bing Local and Yahoo! Local merged into one service in the future. Still, in order to get information about your business in front of the people , you should take advantage of the free services offered by all three websites.

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