Google, Bing & Yahoo Local Pages Are Key To Small Business Marketing Success!

These days, it’s fair to say that customers than not use search engines on their mobile laptops to find the products and services they want.

That means local businesses need to be on local pages of search engines like Google, Yahoo, and . And a very small effort getting these pages up can yield huge results in the form of business.

Google Local

Google has the ’s most popular search engine, and buying ads your business through Google’s AdSense program can be expensive. did you know that you can free using the search engine’s popular Google Local program?

Google Local is an offshoot of Google Maps, the successful mapping service application. When you search a location on Google Maps, you have the option of searching a business, types of businesses, near that location. When you do, information about relevant area businesses will in the left- column and little corresponding pinpoints for each business will on the map.

With Google Local, getting your business listed on the service is free and simple to do. Just go to Google Local’s and register your business. It takes just a few moments. Make sure to include a link to your .

Google Local even lets you coupons for special offers, deals, and discounts. And your customers can write reviews about your business that will anytime somebody hovers over your business name on Google Local. You can even include photos of your business, your employees or your products.

Google AdSense maybe out of your , Google Local isn’t.

Yahoo Local

Yahoo! Local is an online local system that lets you promote your business on the popular Yahoo for free when you use the Basics Listing service.

When you go to , you can create a business profile by entering information including your business’ name, address and phone numbers, hours of operation, payment methods accepted, and services and products that are available. You can even include a link to your web page.

When users conduct a search for a local business in your niche, your business will be listed along with all of your competitors. Yahoo! Local offers an enhanced listing service for a small fee, which allows you to include up to ten photos, your company’s tagline, a long description that is searchable by Yahoo! Users and two additional links to other websites you may have. You also will then be provided with performance reports that you detailed information about how many people searched for your business, including demographics, geographic locations and other analytics you can use.

Directories such Yahoo! Local is important to local businesses because of people today use websites like Yahoo! to search for the products and services they want in their communities. Web searches have surpassed the Yellow Pages as people’s primary search method.

Bing Local

Local is the name for the service formerly known as Live Search, Windows Live Search, and MSN Search. It is kind of a combination of Google Local and Yahoo! Local in that it offers the best elements of both services.

Like Google Local, Local is tied to the site’s mapping service, so listings will whenever a user conducts a search for businesses of your using the map. Bing Local offers additional free features that you can use to promote your business. Unlike Yahoo! Local, Bing Local doesn’t you a fee to include links to supplemental websites. For example, if you own a restaurant, you can include links to your menus, booking forms or even reviews on sites like tripadvisor.com.

All three services – Google Local, Yahoo! Local and Bing Local – require verification of your information prior to inclusion on their pages, Bing Local lets you verify by phone or even by the US Mail.

Bing, which is owned by Microsoft, recently took over the search engine duties for Yahoo, so it wouldn’t be surprising if Bing Local and Yahoo! Local merged into one service in the near future. Still, in order to get information about your business in front of the most people possible, you should take advantage of the free listing services offered by all three websites.

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