Google, Bing & Yahoo Local Pages Are Key To Small Business Marketing Success!

These days, it’s fair to say that customers than use search engines on mobile devices or laptops to find the and want.

That means local businesses need to be on local pages of search engines like Google, Yahoo, and Bing. And a very small effort getting these pages set up can yield huge results in the form of business.

Google Local

Google has the world’s most search engine, and buying for your business or website through Google’s AdSense program can be expensive. But did know that can advertise for free using the search engine’s program?

is an offshoot of , the successful service application. When search for a on , the option of searching for a business, or types of businesses, that . When you do, information about relevant area businesses appear in the left-hand column and little corresponding pinpoints for business appear on the map.

With , getting your business listed on the service is free and simple to do. Just go to ’s website and register your business. It takes just a few moments. Make sure to a to your website.

Google Local lets you post coupons for special offers, deals, and discounts. And your customers can write reviews about your business that appear anytime somebody hovers over your business on Google Local. You can photos of your business, your employees or your .

While Google AdSense maybe out of your budget, Google Local isn’t.

Yahoo Local

Yahoo! Local is an online local advertising system that lets you promote your business on the Yahoo web pages for free when you use the Basics Listing service.

When you go to , you can create a business profile by entering information including your business’ , address and phone numbers, hours of operation, payment methods accepted, and and that available. You can a to your web page.

When conduct a search for a local business in your niche, your business be listed along with all of your competitors. Yahoo! Local offers an enhanced listing service for a small fee, which allows you to include up to ten photos, your company’s tagline, a long description that is searchable by Yahoo! and two additional links to other websites you . You also will be provided with performance reports that give you detailed information about how many searched for your business, including , geographic locations and other analytics you can use.

Directories Yahoo! Local is to local businesses because of today use websites like Yahoo! to search for the products and want in . Web searches surpassed the Yellow Pages as ’s primary search method.

Bing Local

is the for the service formerly known as Live Search, Windows Live Search, and MSN Search. It is of a combination of Google Local and Yahoo! Local in that it offers the best elements of both services.

Like Google Local, is tied to the site’s service, so listings will appear whenever a user conducts a search for businesses of your type while using the map. But offers additional free features that you can use to promote your business. Unlike Yahoo! Local, doesn’t charge you a fee to include links to supplemental websites. For example, if you a restaurant, you can include links to your menus, booking forms or even reviews on sites like tripadvisor.com.

All three services – Google Local, Yahoo! Local and Bing Local – require verification of your information prior to inclusion on pages, but Bing Local lets you verify by phone or even by the US Mail.

Bing, which is owned by Microsoft, recently took over the search engine duties for Yahoo, so it wouldn’t be surprising if Bing Local and Yahoo! Local merged into one service in the . Still, in order to get information about your business in front of the most , you should take advantage of the free listing services offered by all three websites.

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