Gauging Internet Marketing Efforts and Results

It’s tempting to slack off on certain ventures as the weather heats up, but we all know don’t get the luxury of a .

In fact, when it comes to Internet marketing, most businesses can rarely afford to take a break — especially if a struggles with measuring its efforts or tracking results.

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“Some companies make the mistake of putting too much emphasis on . While it’s undeniably , social media is in no way the end-all-be-all means of exposure,” explains , president of the digital agency Higher Inc. “You can’t forget the bigger picture, things like pay-per-click advertising and accurately tracking lead generation.”

In addition to social — which tends to excite business owners because it can be inexpensive and easy to manage — Thornberg outlines other factors that affect “.”

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The visibility of any hangs on quality design, a competitive and extensive optimization (). Having a website that’s easy to find, explore and use increases leads and overall sales. But it’s not enough to boost sales if businesses can’t track real-time results or measure exactly where their are going.

Thornberg helps companies track advertising results, effectively seeing the bigger picture, with an online platform incorporating all . The cohesive tracking system, called Digital HI , measures everything — leads (distinguishing between leads from , online searches, social media and phone calls), conversions, sales, expansion areas and beyond.

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“Digital HI also powers Search Magnet Local, a program designed to your web presence and advertising to precise search terms and locations that instantly help your Google ranking,” Thornberg adds.

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With that kind of accountability, businesses can monitor how effective a marketing specialist is, what SEO terms are currently trendy and how many customers actually read testimonials.

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According to the owner of one of the most successful car dealerships in Pittsburgh, Pa., Diehl Toyota, “[Digital HI] covers all the necessary aspects needed to effectively market to my customers and track the results of my efforts.”

This kind of focused marketing helps refine the granular state of the . Both users and search engines will be better able to sift through the dirt and find gold.

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