Free Marketing: Other Social Media Sites is the easiest type of free marketing is social advertising. has taken on increased importance in the wake of the Panda Penguin upgrades to the Google search algorithm. Google now gives more weight to websites that have the most social approval signals, ranking them higher.

Like Search Optimization, social marketing can take a while to gain traction because it takes time to build a following of social contacts, interact with them, bring them to your , then get them to give you social approval signals.

The best approach is to focus on multiple social outlets, just one or two, partly because the popularity of social media sites changes what is the most one today be as tomorrow. Also, your also using multiple sites, so if focusing on a few could mean you missing a large segment of .

What the most Important Social Media Sites?

Excluding Facebook Twitter – which will be addressed in a separate — the most important social media platforms that you need to be involved in today :

1. YouTube  is the of choice today. Thanks to 3G and 4G and WiFi, nearly everyone has access to on their and tablets. YouTube, which is owned by Google, is the biggest and most significant distributor of .

2. LinkedIn – site focuses more on business rather than social . But LinkedIn continues to be an important platform reaching corporate and customers.

3. Pinterest – Currently, Pinterest is one of the most social preference platforms. It allows to links to things they like. If that includes one of your links, you can expect a ton of traffic to your .

4. Google+ – Google+ tries to combine all the best features of the other social media sites – such as , social sharing, social preference – with killer apps like free video conferencing to make it the premier social media site on the .

Social Comment Sites

Thanks to the spread of mobile media, social comment sites are growing in popularity. These include such apps as Foursquare, Urban Spoon, Yelp, Citysearch, Zagat, OpenTable,  Expensify, Grubhub, and others. Social comment sites let comments, reviews, images, ratings and other opinions on businesses they visit or any topic they like directly from their mobile devices.

can have serious consequences, especially the brick and mortar business owner, because if customers negative comments it can hurt your reputation but also can continue to linger on the for a time. On the other hand, positive comments can drive more foot traffic to .

For the web-based marketer, social comment sites’ benefits lie primarily with social approval signals they can provide. Positive reviews of your web can boost your ranking on Google. You also should quote positive reviews on your own web pages, social media , or even in advertising and marketing materials.

of Social Approval

Social approval signals can your marketing go “viral”, which refers to techniques that use social and other web tools to explosive awareness in brand or product awareness.

Like viral infections or computer viruses — which spread from computer to computer exponentially – social approval signals such as Facebook “Likes”, Tweets, Google Plus “+1’s” and others can spread the word your brand or quickly.

now have the ability to share and spread viral messages they enjoy faster and with more people than ever before with literally the push of a button. One person can promote your posting to hundreds or even thousands of social media contacts, who can then pass it on to tens of thousands or even more.


Google+ takes the best features of the ’s most successful sites – including Facebook, Twitter, LinkedIn and even YouTube – and puts them all in one . That them to coordinate on your Google+ brand page.

Google+ allows you to create individual Circles for friends, family, acquaintances, , vendors, or any category you want. You also can create sub-categories within these Circles to make it to effectively with specific groups.

Hangouts are Google+’s free web-based chat program that lets you interact with other users in real time using , video, or audio feeds that are connected directly to your Google+ home page.

Hangouts can be used for purposes, such as providing live video one-on-one video service, answering customers’ questions, or showcasing your ’ best uses. You also can use it to host webinars, record them and then make them available online as squeeze page giveaways.
Hangouts also offer a feature called On Air, which allows you to link your Hangout to your YouTube channel, where it can be broadcast and recorded, providing access to your videos to an unlimited number of viewers via YouTube. Viewers can even submit live questions and comments via .

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