Free Marketing: Other Social Media Sites is the easiest type of free marketing is social media advertising. This has taken increased in the wake of the Panda and Penguin upgrades to the Google search engine algorithm. Google now gives more weight to that the most social approval signals, ranking them .

Like Search Engine Optimization, social media marketing take a while to gain traction because it takes time to build a following of social media contacts, interact with them, bring them to your pages, then get them to you social approval signals.

The best approach is to focus social media outlets, just or two, partly because the popularity of social media sites changes and what is the most popular today may be as popular tomorrow. Also, your prospective customers also using sites, so if focusing only a few mean you missing a large segment of potential customers.

What the most Important Social Media Sites?

Excluding Facebook and Twitter will be addressed in a separate article — the most important that you need to be involved in today are:

1. YouTube  Video is the format of choice for users today. Thanks to 3G and 4G networks and WiFi, nearly everyone has access to streaming video on their smartphones and tablets. YouTube, is owned by Google, is the biggest and most significant distributor of video.

2. LinkedIn – This focuses more on networking rather than social networking. But LinkedIn continues to be an important platform for reaching and customers.

3. Pinterest – Currently, Pinterest is of the most popular social preference platforms. It allows members to post to things they like. If that includes of your , you expect a ton of to your .

4. Google+ – Google+ tries to combine all the best features of the other social media sites – as email, social sharing, social preference – with killer apps like free video to make it the premier social media on the .

Social Comment Sites

Thanks to the spread of mobile media, social comment sites are growing in popularity. These apps as Foursquare, Urban Spoon, Yelp, Citysearch, Zagat, OpenTable,  Expensify, Grubhub, and others. Social comment sites let users post comments, reviews, images, ratings and other opinions on businesses they visit or any topic they like directly from their mobile devices.

This serious consequences, especially for the brick and mortar owner, because if customers post negative comments it can only hurt your reputation but also can continue to linger on the for a long time. On the other , positive comments can help more foot to your .

For the web-based marketer, social comment sites’ benefits lie primarily with social approval signals they can provide. Positive reviews of your can help boost your web page ranking on Google. You also should quote positive reviews on your , social media accounts, or in advertising and marketing materials.

Value of Social Approval

Social approval signals can help your marketing efforts go “viral”, refers to that use social networks and other web tools to produce explosive awareness in brand or product awareness.

Like viral infections or computer viruses — which spread from computer to computer exponentially – social approval signals as Facebook “Likes”, Tweets, Google Plus “+1’s” and others can spread the word your brand or products quickly.

Internet users now the ability to share and spread viral messages they enjoy faster and with more people than ever before with literally the of a . One person can your posting to hundreds or of social media contacts, who can then pass it on to tens of or millions more.

Google+

Google+ takes the best features of the internet’s most sites – including Facebook, Twitter, LinkedIn and YouTube – and puts them all in one place. That makes them easier to coordinate on your Google+ brand page.

Google+ allows you to create individual Circles for friends, family, acquaintances, employees, vendors, or any category you want. You also can create sub-categories within these Circles to make it easier to effectively with specific groups.

Hangouts are Google+’s free web-based that lets you interact with other users in real time using text, video, or audio feeds that are connected directly to your Google+ home page.

Hangouts can be used for purposes, such as providing live video one-on-one video customer service, answering customers’ questions, or showcasing your products’ best uses. You also can use it to host webinars, them and then make them as squeeze page giveaways.
Hangouts also a On Air, which allows you to link your Hangout to your YouTube channel, where it can be broadcast and recorded, providing access to your videos to an unlimited number of viewers via YouTube. Viewers can even live questions and comments via text.

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