Free Marketing: Other Social Media is the easiest type of free marketing is social advertising. has taken increased importance in the wake of the Panda and Penguin upgrades to the Google search algorithm. Google now gives more weight to that have the most social approval signals, ranking .

Like Search , social marketing can take a while to gain traction because it takes time to build a following of social contacts, with , bring to your pages, get to social approval signals.

The best approach is to multiple social outlets, not just one two, partly because the popularity of social media changes and what is the most popular one may not be as popular tomorrow. Also, your prospective are also using multiple , so if focusing a few could mean are missing a large segment of potential .

What are the most Important Social Media Sites?

Excluding Facebook and Twitter – which will be addressed in a separate article — the most important that need to be involved in are:

1. YouTube  Video is the format of choice web users . to 3G and 4G networks and WiFi, nearly everyone has access to streaming video on their smartphones and tablets. YouTube, which is owned by Google, is the biggest and most significant distributor of video.

2. LinkedIn – focuses more on business rather than social . But LinkedIn continues to be an important platform reaching corporate and commercial .

3. Pinterest – Currently, Pinterest is one of the most popular social preference platforms. It allows to post links to things they like. If that includes one of your links, you can expect a ton of to your .

4. Google+ – Google+ tries to combine all the best features of the other social media sites – such as email, social sharing, social preference – with killer apps like free video conferencing to make it the premier social media on the web.

Social Comment Sites

to the spread of mobile media, social comment sites are growing in popularity. These include such apps as Foursquare, Urban Spoon, Yelp, Citysearch, Zagat, OpenTable,  Expensify, Grubhub, and many others. Social comment sites users post comments, reviews, images, ratings and other opinions on they visit any they like directly from their mobile devices.

can have serious consequences, especially the brick and mortar business owner, because if customers post comments it can not hurt your reputation but also can continue to linger on the web a long time. On the other hand, positive comments can help drive more foot to .

For the web-based marketer, social comment sites’ benefits lie primarily with social approval signals they can provide. Positive reviews of your can help boost your web page ranking on Google. You also should quote positive reviews on your , , even in advertising and marketing materials.

of Social Approval

Social approval signals can help your marketing efforts go “viral”, which to that use social networks and other web tools to explosive awareness in or product awareness.

Like viral infections or computer viruses — which spread from computer to computer exponentially – social approval signals such as Facebook “Likes”, Tweets, Google Plus “+1’s” and others can spread the word your or products quickly.

Internet users now have the to share and spread viral messages they enjoy faster and with more than ever before with literally the push of a button. One person can promote your posting to hundreds or even thousands of social media contacts, who can pass it on to tens of thousands or even millions more.


Google+ takes the best features of the internet’s most successful sites – including Facebook, Twitter, LinkedIn and even YouTube – and puts all in one place. That to coordinate on your Google+ page.

Google+ allows you to create individual Circles for friends, family, acquaintances, employees, vendors, or any category you want. You also can create sub-categories within these Circles to make it to communicate effectively with specific groups.

Hangouts are Google+’s free web-based chat program that lets you with other users in real time using , video, or audio feeds that are connected directly to your Google+ home page.

Hangouts can be used for many purposes, such as providing live video one-on-one video customer service, answering customers’ questions, or showcasing your products’ best uses. You also can use it to host webinars, record them and make them available online as squeeze page giveaways.
Hangouts also offer a feature called On Air, which allows you to link your Hangout to your YouTube channel, where it can be broadcast and recorded, providing access to your videos to an unlimited of viewers via YouTube. Viewers can even submit live questions and comments via .

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