Free : Other Social Media Sites is the easiest type of free is social . This has taken on increased importance in the wake of the Panda and Penguin upgrades to the Google . Google now gives weight to websites that have the most social approval signals, ranking .

, social can take a while to gain traction because it takes time to a following of social contacts, interact with , bring to your pages, then get to give you social approval signals.

The best approach is to focus on multiple outlets, not just or two, partly because the popularity of sites changes and is the most today may not be as tomorrow. Also, your prospective customers are also using multiple sites, so if focusing only on a few could mean you are missing a large segment of potential customers.

are the most Sites?

Excluding Facebook and Twitter – which will be addressed in a separate article — the most platforms that you need to be involved in today are:

1. YouTube  is the format of choice for web today. to 3G and 4G networks and WiFi, nearly everyone has to streaming on smartphones and tablets. YouTube, which is owned by Google, is the biggest and most significant distributor of .

2. LinkedIn – This site focuses on networking rather than social networking. But LinkedIn continues to be an platform for reaching corporate and commercial customers.

3. Pinterest – Currently, Pinterest is of the most social preference platforms. It allows members to links to things they . If that includes one of your links, you can expect a ton of traffic to your landing pages.

4. Google+ – Google+ tries to combine all the best features of the other social media sites – as email, social , social preference – with killer apps free video conferencing to it the premier social media site on the web.

Social Comment Sites

to the spread of media, social comment sites are growing in popularity. These include apps as Foursquare, Urban Spoon, Yelp, Citysearch, Zagat, OpenTable,  Expensify, Grubhub, and many others. Social comment sites let comments, reviews, images, ratings and other opinions on businesses they visit or any topic they like directly from devices.

This can have serious consequences, especially for the brick and mortar owner, because if customers negative comments it can not only hurt your reputation but also can continue to linger on the web for a long time. On the other hand, positive comments can drive foot traffic to your .

For the web-based marketer, social comment sites’ benefits lie primarily with social approval signals they can provide. Positive reviews of your web pages can boost your web page ranking on Google. You also should quote positive reviews on your own web pages, social media accounts, or even in and marketing materials.

Value of Social Approval

Social approval signals can your marketing efforts go “viral”, which refers to that use social networks and other web tools to produce explosive awareness in brand or product awareness.

Like viral infections or computer viruses — which spread from computer to computer exponentially – social approval signals as Facebook “Likes”, Tweets, Google Plus “+1’s” and others can spread the word your brand or products quickly.

Internet now have the ability to and spread viral messages they enjoy faster and with more people than before with literally the push of a button. One person can your posting to hundreds or even thousands of social media contacts, who can then pass it on to tens of thousands or even more.

Google+

Google+ takes the best features of the internet’s most successful sites – including Facebook, Twitter, LinkedIn and even YouTube – and puts all in one place. That makes easier to coordinate on your Google+ brand page.

Google+ allows you to individual for , family, acquaintances, employees, vendors, or any category you want. You also can sub-categories within these to it easier to effectively with specific groups.

Hangouts are Google+’s free web-based chat program that lets you interact with other users in real time using , video, or audio feeds that are connected directly to your Google+ home page.

Hangouts can be used for many purposes, such as providing live video one-on-one video customer , answering customers’ questions, or showcasing your products’ best uses. You also can use it to host webinars, record them and then them as squeeze page giveaways.
Hangouts also offer a On Air, which allows you to link your Hangout to your YouTube channel, where it can be broadcast and recorded, providing to your videos to an unlimited number of viewers via YouTube. Viewers can even live questions and comments via .

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