Free Marketing: Other Social Media Sites is easiest of free marketing is social media advertising. This has taken increased importance in wake of Panda and Penguin upgrades to Google algorithm. Google now gives more weight to websites that have most social approval signals, ranking them .

Like , social media marketing can take a while to gain traction because it takes time to build a following of social media contacts, interact with them, bring them to , then get them to give social approval signals.

The best approach is to focus social media outlets, not just one or , partly because the popularity of social media sites changes and what is the most popular one today may not be as popular tomorrow. Also, prospective are also using sites, so if focusing only a few could mean are missing a large segment of .

What are the most Important Social Media Sites?

Excluding Facebook and Twitter will be addressed in a separate article — the most important social media platforms that need to be involved in today are:

1. YouTube  is the format of choice for web users today. Thanks to 3G and 4G and WiFi, nearly everyone has to streaming on their smartphones and tablets. YouTube, is owned by Google, is the biggest and most significant distributor of .

2. LinkedIn – This site focuses more on networking rather than social networking. But LinkedIn continues to be an important platform for reaching corporate and .

3. Pinterest – Currently, is one of the most popular social preference platforms. It allows members to links to things they like. If that includes one of links, you can expect a ton of to landing .

4. Google+ – Google+ tries to combine all the best features of the other social media sites – as email, social sharing, social preference – with killer apps like free conferencing to make it the premier social media site on the web.

Social Comment Sites

Thanks to the spread of media, social comment sites are growing in popularity. These include apps as Foursquare, Urban Spoon, Yelp, Citysearch, Zagat, OpenTable,  Expensify, Grubhub, and many others. Social comment sites let users comments, reviews, images, ratings and other opinions on businesses they visit or any topic they like from their .

This can have serious consequences, especially for the brick and mortar owner, because if negative comments it can not only hurt your reputation but also can continue to linger on the web for a long time. On the other hand, comments can help more foot to your .

For the web-based marketer, social comment sites’ benefits lie primarily with social approval signals they can provide. reviews of your web can help boost your ranking on Google. You also should quote reviews on your own web pages, social media accounts, or even in advertising and marketing materials.

Value of Social Approval

Social approval signals can help your go “viral”, refers to techniques that use social and other web tools to explosive awareness in brand or product awareness.

Like viral infections or viruses — which spread from to exponentially – social approval signals as Facebook “Likes”, Tweets, Google Plus “+1’s” and others can spread the word your brand or quickly.

users now have the ability to share and spread viral messages they enjoy faster and with more than ever before with literally the of a button. One person can your posting to hundreds or even of social media contacts, can then pass it on to tens of or even millions more.

Google+

Google+ takes the best features of the ’s most successful sites – Facebook, Twitter, LinkedIn and even YouTube – and puts them all in one place. That makes them easier to coordinate on your Google+ brand page.

Google+ allows you to create individual for friends, family, acquaintances, employees, vendors, or any category you want. You also can create sub-categories within these to make it easier to communicate effectively with specific groups.

Hangouts are Google+’s free web-based chat program that lets you interact with other users in real time using , video, or audio feeds that are connected to your Google+ home page.

Hangouts can be used for many purposes, such as providing live video one-on-one video customer , answering customers’ questions, or showcasing your ’ best uses. You also can use it to host webinars, record them and then make them available as squeeze page giveaways.
Hangouts also a feature called On Air, which allows you to your Hangout to your YouTube channel, where it can be broadcast and recorded, providing to your videos to an unlimited number of viewers via YouTube. Viewers can even submit live questions and comments via .

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