Free Marketing: Other Social Media Sites is the easiest type of free marketing is social media advertising. This on increased in the wake of the Panda and Penguin upgrades to the Google engine algorithm. Google now gives weight to websites that have the most social approval signals, ranking them higher.

Engine Optimization, social media marketing take a while to gain traction because it takes time to a following of social media contacts, interact with them, bring them to your pages, then get them to give you social approval signals.

The best approach is to focus on multiple , just one or two, partly because the popularity of social media sites changes and is the most popular one today may be as popular tomorrow. Also, your prospective are also using multiple sites, so if focusing only on a few could mean you are missing a large segment of potential .

are the most Important Social Media Sites?

Excluding Facebook and Twitter – which will be addressed in a separate article — the most important that you need to be involved in today are:

1. YouTube  Video is the format of choice for web users today. Thanks to 3G and 4G networks and WiFi, nearly everyone access to streaming video on their smartphones and tablets. YouTube, which is owned by Google, is the biggest and most significant distributor of video.

2. LinkedIn – This site focuses on business networking rather than social networking. But LinkedIn continues to be important platform for reaching corporate and commercial .

3. Pinterest – Currently, Pinterest is one of the most popular social preference platforms. It allows members to links to things they . If that includes one of your links, you expect a ton of traffic to your landing pages.

4. Google+ – Google+ tries to combine all the best features of the other social media sites – such as email, social , social preference – with killer apps free video conferencing to make it the premier social media site on the web.

Social Comment Sites

Thanks to the spread of mobile media, social comment sites are growing in popularity. These include such apps as Foursquare, Urban Spoon, Yelp, Citysearch, Zagat, OpenTable,  Expensify, Grubhub, and many others. Social comment sites let users comments, reviews, , ratings and other opinions on businesses they visit or any topic they like directly from their mobile devices.

This have serious consequences, especially for the brick and mortar business owner, because if negative comments it only hurt your reputation but also continue to linger on the web for a long time. On the other hand, positive comments can help drive foot traffic to your business.

For the web-based marketer, social comment sites’ benefits lie primarily with social approval signals they can provide. Positive reviews of your web pages can help boost your web page ranking on Google. You also should quote positive reviews on your own web pages, social media accounts, or in advertising and marketing materials.

Value of Social Approval

Social approval signals can help your marketing efforts go “viral”, which refers to techniques that use social networks and other web tools to produce explosive awareness in brand or product awareness.

Like viral infections or viruses — which spread from to exponentially – social approval signals such as Facebook”, Tweets, Google Plus “+1’s” and others can spread the word your brand or products quickly.

Internet users now have the ability to share and spread viral messages they enjoy faster and with more people than ever before with literally the push of a button. One person can promote your posting to hundreds or thousands of social media contacts, who can then pass it on to tens of thousands or millions more.

Google+

Google+ takes the best features of the internet’s most successful sites – including Facebook, Twitter, LinkedIn and YouTube – and puts them all in one place. That makes them to coordinate on your Google+ brand page.

Google+ allows you to create individual Circles for friends, family, acquaintances, employees, vendors, or any category you want. You also can create sub-categories within these Circles to make it to communicate effectively with specific .

Hangouts are Google+’s free web-based chat program that lets you interact with other users in real time using text, video, or audio feeds that are connected directly to your Google+ home page.

Hangouts can be used for many purposes, such as providing live video one-on-one video customer service, answering customers’ questions, or showcasing your products’ best uses. You also can use it to host webinars, record them and then make them available online as squeeze page giveaways.
Hangouts also offer a feature called On Air, which allows you to link your Hangout to your YouTube channel, where it can be broadcast and recorded, providing access to your videos to unlimited number of viewers YouTube. Viewers can even live questions and comments text.

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