Free : Other Social Media is easiest type of free is social media advertising. This has taken on increased in wake of Panda and Penguin upgrades to Google algorithm. Google now gives more weight to websites that have most social approval signals, higher.

, social can take a while to gain traction because it takes time to build a following of social media contacts, interact with , bring to your pages, get to give social approval signals.

best approach is to focus on social media outlets, not just one or two, partly because popularity of social media changes and what is most one today may not be as tomorrow. Also, your prospective customers are also using , so if focusing only on a few could mean are missing a large segment of .

What are the most Important Social Media Sites?

Excluding Facebook and Twitter – which be addressed in a separate article — the most important social media platforms that need to be involved in today are:

1. YouTube  Video is the format of choice for web users today. Thanks to 3G and 4G and WiFi, nearly everyone has access to video on and tablets. YouTube, which is owned by Google, is the biggest and most significant distributor of video.

2. LinkedIn – This site focuses more on networking rather than social networking. But LinkedIn continues to be an important platform for reaching corporate and customers.

3. Pinterest – Currently, Pinterest is one of the most social preference platforms. It allows members to links to things they . If that includes one of your links, you can expect a ton of to your landing pages.

4. Google+ – Google+ tries to combine all the best features of the other social media sites – such as email, social sharing, social preference – with killer apps free video conferencing to make it the premier social media site on the web.

Social Comment Sites

Thanks to the spread of mobile media, social comment sites are growing in popularity. These include such apps as Foursquare, Urban Spoon, Yelp, Citysearch, Zagat, OpenTable,  Expensify, Grubhub, and many . Social comment sites let users comments, , images, ratings and other opinions on they visit or any they like directly from mobile .

This can have serious consequences, especially for the brick and mortar owner, because if customers negative comments it can not only hurt your reputation but also can continue to linger on the web for a time. On the other hand, comments can help drive more foot to .

For the web-based marketer, social comment sites’ benefits lie primarily with social approval signals they can provide. of your web pages can help boost your on Google. You also should quote on your web pages, social media accounts, or even in advertising and materials.

Value of Social Approval

Social approval signals can help your marketing go “viral”, which to techniques that use social and other web to produce explosive awareness in brand or awareness.

Like viral infections or computer viruses — which spread from computer to computer exponentially – social approval signals such as Facebook “Likes”, Tweets, Google Plus “+1’s” and can spread the word your brand or products .

Internet users now have the ability to share and spread viral messages they enjoy faster and with more than ever before with literally the of a button. One person can promote your posting to hundreds or even of social media contacts, who can pass it on to tens of or even more.


Google+ takes the best features of the internet’s most successful sites – including Facebook, Twitter, LinkedIn and even YouTube – and puts all in one place. That makes easier to coordinate on your Google+ brand page.

Google+ allows you to create individual Circles for friends, family, acquaintances, , vendors, or any category you want. You also can create sub-categories within these Circles to make it easier to communicate effectively with groups.

Hangouts are Google+’s free web-based program that lets you interact with other users in real time using text, video, or audio feeds that are connected directly to your Google+ home page.

Hangouts can be used for many purposes, such as providing video one-on-one video customer , answering customers’ questions, or showcasing your products’ best uses. You also can use it to host webinars, record them and make them available online as squeeze page giveaways.
Hangouts also a feature called On Air, which allows you to link your Hangout to your YouTube channel, where it can be broadcast and recorded, providing access to your videos to an unlimited number of viewers via YouTube. Viewers can even questions and comments via text.

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