Free Marketing: Other Social Media Sites is the easiest type of free marketing is media advertising. has taken on increased importance in the wake of the Panda and Penguin upgrades to the Google search engine algorithm. Google now gives more weight to that have the most approval signals, ranking them higher.

Like Search Engine Optimization, can take a while to gain traction because it takes time to build a following of media contacts, interact them, bring them to , get them to social approval signals.

The best approach is to focus on multiple , not just or two, partly because the popularity of social media sites changes and what is the most popular today not be as popular tomorrow. Also, prospective customers also using multiple sites, so if focusing only on a few could mean missing a large segment of potential customers.

What the most Important Social Media Sites?

Excluding Facebook and Twitter – which be addressed in a separate — the most important social media platforms that need to be involved in today :

1. YouTube  Video is the format of choice for web users today. Thanks to 3G and 4G networks and WiFi, nearly everyone has to streaming video on their and tablets. YouTube, which is owned by Google, is the biggest and most significant distributor of video.

2. LinkedIn – site focuses more on networking rather than social networking. But LinkedIn continues to be an important platform for reaching and commercial customers.

3. Pinterest – Currently, Pinterest is of the most popular social preference platforms. It allows members to post to things like. If that includes of , you can expect a ton of to your .

4. Google+ – Google+ tries to combine all the best features of the other social media sites – such as , social sharing, social preference – killer apps like free video to it the premier social media site on the web.

Social Comment Sites

Thanks to the spread of mobile media, social comment sites are growing in popularity. These include such apps as Foursquare, Urban Spoon, Yelp, Citysearch, Zagat, OpenTable,  Expensify, Grubhub, and others. Social comment sites let users post comments, reviews, images, ratings and other opinions on visit or any topic like directly from their mobile devices.

can have serious consequences, especially for the brick and mortar owner, because if customers post comments it can not only hurt your reputation but also can continue to linger on the web for a time. On the other , comments can help drive more foot to your .

For the web-based marketer, social comment sites’ benefits lie primarily social approval signals can provide. of your web can help boost your web page ranking on Google. You also should quote on your own , social media accounts, or even in advertising and marketing materials.

Value of Social Approval

Social approval signals can help your marketing efforts go “viral”, which to techniques that use and other web tools to produce explosive awareness in brand or awareness.

Like viral infections or computer viruses — which spread from computer to computer exponentially – social approval signals such as Facebook “Likes”, Tweets, Google Plus “+1’s” and others can spread the word your brand or products quickly.

users now have the to and spread viral messages they enjoy faster and with more people than before with literally the push of a button. One person can promote your posting to hundreds or even thousands of social media contacts, who can pass it on to tens of thousands or even millions more.


Google+ takes the best features of the ’s most successful sites – including Facebook, Twitter, LinkedIn and even YouTube – and puts them all in one . That makes them easier to coordinate on your Google+ brand page.

Google+ allows you to individual Circles for friends, , acquaintances, employees, vendors, or any category you want. You also can sub-categories within these Circles to it easier to communicate effectively with specific groups.

Hangouts are Google+’s free web-based chat program that lets you interact with other users in real time using text, video, or audio feeds that are connected directly to your Google+ home page.

Hangouts can be used for purposes, such as providing live video one-on-one video customer service, answering customers’ questions, or showcasing your products’ best uses. You also can use it to host webinars, record them and them online as squeeze page giveaways.
Hangouts also a feature called On Air, which allows you to link your Hangout to your YouTube channel, where it can be broadcast and recorded, providing to your to an unlimited number of viewers via YouTube. Viewers can even live questions and comments via text.

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