Marketing: Other Social Media is the easiest type of marketing is social advertising. has taken on increased importance in the wake of the Panda and Penguin upgrades to the Google algorithm. Google now gives more to websites that have the most social approval signals, ranking them higher.

Optimization, social marketing can take a while to gain traction because it takes time to build a following of social contacts, interact with them, bring them to your pages, then get them to give you social approval signals.

The approach is to on social outlets, not just one or two, partly because the popularity of social changes and what is the most popular one today may not be as popular tomorrow. Also, your are also using , so if focusing on a few could mean you are missing a large segment of .

What are the most Important Sites?

Excluding Facebook and Twitter – which will be addressed in a separate — the most important platforms that you need to be involved in today are:

1. YouTube  Video is the format of choice for users today. Thanks to 3G and 4G networks and WiFi, nearly everyone has to video on their smartphones and tablets. YouTube, which is owned by Google, is the biggest and most significant distributor of video.

2. LinkedIn – site focuses more on business networking rather than social networking. But LinkedIn continues to be an important platform for reaching and commercial customers.

3. Pinterest – Currently, Pinterest is one of the most popular social preference platforms. It allows members to links to things they . If that includes one of your links, you can expect a ton of to your .

4. Google+ – Google+ tries to combine all the features of the other sites – such as email, social sharing, social preference – with killer apps video conferencing to make it the premier social media site on the .

Social Sites

Thanks to the spread of mobile media, social sites are growing in popularity. such apps as Foursquare, Urban Spoon, Yelp, Citysearch, Zagat, OpenTable,  Expensify, Grubhub, and many others. Social sites let users comments, reviews, images, ratings and other opinions on businesses they visit or any topic they like directly from their mobile devices.

can have serious consequences, especially for the brick and mortar business owner, because if customers negative comments it can not hurt your reputation but also can continue to linger on the for a time. On the other hand, positive comments can drive more foot to .

For the web-based marketer, social comment sites’ benefits lie primarily with social approval signals they can provide. Positive reviews of your web pages can boost your web page ranking on Google. You also should quote positive reviews on your web pages, social media , or even in advertising and marketing materials.

Value of Social Approval

Social approval signals can your go “viral”, which refers to that use social networks and other web tools to explosive awareness in or product awareness.

Like viral infections or computer viruses — which spread from computer to computer exponentially – social approval signals such as Facebook “Likes”, Tweets, Google Plus “+1’s” and others can spread the word your or quickly.

Internet users now have the ability to share and spread viral messages they enjoy faster and with more people than ever before with literally the of a button. One person can promote your posting to hundreds or even thousands of social media contacts, can then pass it on to tens of thousands or even more.


Google+ takes the features of the internet’s most successful sites – including Facebook, Twitter, LinkedIn and even YouTube – and puts them all in one . That makes them easier to coordinate on your Google+ page.

Google+ allows you to individual Circles for , family, acquaintances, employees, vendors, or any category you want. You also can sub-categories within Circles to make it easier to effectively with specific groups.

Hangouts are Google+’s free web-based chat program that you interact with other users in real time using text, video, or audio feeds that are connected directly to your Google+ home page.

Hangouts can be used for many purposes, such as providing live video one-on-one video customer , answering customers’ questions, or showcasing your ’ best uses. You also can use it to host webinars, record them and then make them available online as squeeze page giveaways.
Hangouts also a feature called On Air, which allows you to link your Hangout to your YouTube channel, where it can be broadcast and recorded, providing to your videos to an unlimited number of viewers via YouTube. Viewers can even submit live questions and comments via text.

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