An effective landing page is one of the most useful tools in marketing . I’ve used them successfully for many years and I always advocate their use to other people.  A landing page is where all of new web traffic is directed.  It’s the main focus of your generating efforts and it’s also the first thing visitors will see.

And contrary to what you might think, the best page for a new visitor is probably NOT your homepage. A good landing page will grow your opt-in list while preselling at the same time.

Creating a Web page

 The first step in creating a landing page is choosing the platform. Landing pages have been made using nearly every method imaginable. The trick is to choose one is easy for you to use while, at the same time, making sure it works on a of devices and browsers.

WordPress is one of the most popular options because it is so easy to use.  It has become an industry standard platform and is versatile enough for a of uses.

You basically purchase a domain name and web hosting, WordPress for free, and then a free or paid WordPress theme site design. Other options include things like OptimizePress a fantastic theme for squeeze pages, Drupal, even basic HTML if you know how to write code.

Headlines and Sub-Headlines

 Search around and you’ll find headlines are used in all of the most effective landing pages. This is the first bit of text anyone will see.  It’s basically the title of your landing page and should grab the visitor’s attention.  Sometimes you will only have a few seconds to capture person’s attention, so the headline needs to be strong.

Sub-headlines can be a great addition when using a lot of text. You can think of these like chapter titles in a book except you’ll be using paragraphs instead of chapters.  These are great additions because people might over some of the text to get the information want. these strong, too, but save the most important benefits for the main headline.

Landing Page Layout

The way you design and arrange your landing pages is important. It can be a good idea to look at a few successful examples created by other people.  The headline should be right at the top, followed by a bit of sales copy and information about the offer you’re presenting it.

Images can also help add impact to a landing page. Pictures of the product, as well as stock photos and other inspirational images, can help your visitors connect your offer.  , in the same place, you can have a short video says the same thing. both!

At the end or usually on the right side of the screen is the call to action , in this case, is an opt-in form.

Videos vs Text

 For a long time, landing pages were all about text. web-based video becoming so popular, however, many are utilizing this state-of-the-art technology.

Videos presenting information incredibly simple. require less on behalf of your visitors and can deliver a large amount of information in a short period of time.  Videos are inexpensive to produce and there are a number of ways to have one created for you.

Opt-in Box

 An opt-in box is a simple form allows visitors to submit their email address.  usually do this in exchange for a free gift.  This is the main purpose of your landing page. When fill out the form, their address is added to your opt-in mailing list.  You can now keep in touch these and present them great new offers later on.

Building effective landing pages is a bit of an art, and testing to see what works is more scientific.  It can be hard to figure out exactly what works over time.  If you’ve tried everything and still aren’t seeing your list explode, then it’s time to discover the secret—the 4th ingredient to my master Sales Formula can instantly double your income overnight. Find out how by clicking here now.