Creating a Social Profile That Connects with

You’re likely already using social as a part of your . If you get a lot of traffic to your website and don’t get a lot of , then your profile be turning away. Social profiles that connect with are more likely to result in -converting traffic to your website.

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Make Sure That You Right Name

first, and of most important, factors of your social media profile is name of your social media account. If you’re developing a personal brand, you should stick with your own name. This is especially true if you your name for all promotional purposes. 

For businesses with a specific business name, make sure that your social media account matches. Basically, you’re developing a personal brand or a business identity, the name should match your website and your promotional material. should trouble for your profile.

Choosing the Best Profile Pic

you choose the right name, you need to choose the best profile pic. Again, there’s a difference between for the personal brand and business brands. For a personal brand, such as an internet guru or a blogger, you’ll want to a picture of yourself. 

Businesses should use the same logo that they use for all other promotional material. You’re noticing a pattern here. The goal is to make things consistent on your website and social media profiles. 

Along with remaining consistent between your website and social media account, you also need to use the same name, profile pic, and other details across all networks. This means using the same info on Facebook, Twitter, Instagram, and any other social media networks that you use.  

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Be Clear and Direct with Your Bio 

After looking at your profile pic, a visitor check out your bio. They shouldn’t any trouble determining it is that you sell, after reading your bio. So, keep your bio clear and direct. It should be short and to the point.

Describe your business or website in a single sentence. Don’t worry about making a sales pitch in your bio. Instead, on the actual value of you do.

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Use a That Matches Your Image

The that you choose for your profile should match the overall image that you’re . In , the be more important than the profile picture. A poorly created background unprofessional, limiting your ability to connect with customers.

If your background appears pixelated or hard to read, you need a new background image. You hire a graphic design freelancer to create a background for you or take the to create a clear, to read background yourself.

When you make your own background, uses a vector editing or make sure that your image matches the exact dimensions recommended by the social media network. recommendations are different for every network.

Keep in mind that the sizes of backgrounds and other details change. Twitter and Facebook updated the layout of profile several in the past few years. Make sure that you remain up to date as changes occur.

Choosing the right name and using a professional profile pic and background go a towards helping you connect with customers. You should also interact with your followers. to questions and comments and encourage a discussion in your by ending a post with a question.

Start improving your . Connect with your customers and sales. If you want more marketing suggestions and a to generate conversion- month, then click here and learn more about me. 

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