Business Profile That Connects with Customers

You’re likely already using social media as a of marketing strategy. If you get a lot of traffic to website and don’t get a lot of attention , then business profile may be turning potential customers away. Social media business profiles that connect with customers more likely to result in high-converting traffic to your website.

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Make Sure That You Right Name

first, and one of most important, factors of social media business profile name of social media account. If you’re developing a personal , you should stick with own name. This especially true if you your name for all promotional purposes. 

For businesses with a specific business name, make sure that social media account matches. Basically, you’re developing a personal or a business identity, the name should match website and promotional material. People should not have trouble searching for your profile.

Choosing the Best Profile Pic

Once you choose the right name, you need to choose the best profile pic. Again, there’s a difference between profile pics for the personal and business brands. For a personal , such as an internet guru or a blogger, you’ll want to a picture of yourself. 

Businesses should use the same logo that they use for all other promotional material. You’re probably noticing a pattern here. The goal to make things consistent on your website and social media profiles. 

Along with remaining consistent between your website and social media account, you also need to use the same name, profile pic, and other details across all networks. This means using the same info on Facebook, Twitter, Instagram, and any other social media networks that you use.  

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Be Clear and with Your Bio 

After looking at your profile pic, a visitor may check out your bio. They shouldn’t have any trouble determining what it is that you sell, after reading your bio. So, keep your bio clear and . It should be short and to the point.

Describe or website in a single sentence. Don’t worry about making a sales pitch in your bio. Instead, focus on the actual value of what you do.

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Use a Background Image That Matches Your Image

The background image that you choose for your profile should match the overall image that you’re promoting. In fact, the background image can be more important than the profile picture. A poorly created background look unprofessional, limiting your ability to connect with customers.

If your background appears pixelated or hard to read, you need a new background image. You could hire a graphic design freelancer to a background for you or take the time to a clear, easy to read background yourself.

When you make your own background, either uses a vector editing program or make sure that your image matches the exact dimensions recommended by the social media network. These recommendations different for every network.

Keep in that the sizes of backgrounds and other details can change. Twitter and Facebook have updated the layout of profile pages several times in the past few years. Make sure that you remain up to date as these changes occur.

Choosing the right name and using a professional profile pic and background can go a long way towards helping you connect with customers. You should also interact with your followers. Respond to questions and comments and encourage a discussion in your by ending a post with a question.

Start improving your social media business profiles. Connect with your customers and increase sales. If you want more marketing suggestions and a way to generate -ready prospects each month, then click here and learn more about me. 

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