Creating a Business Profile That Connects Customers

You’re likely already using as a part of your . If you get a lot of traffic to your website and don’t get a lot of on , then your business profile be turning potential customers away.  media business profiles that connect customers more likely to in high-converting traffic to your website.

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Make That You Use Right

, and of most important, factors of your profile is of your social media account. If you’re developing a personal brand, you should stick your . This is especially true if you use your for all promotional purposes. 

For with a specific business , make that your social media account matches. Basically, you’re developing a personal brand or a business identity, name should match your website and your promotional material. should not have trouble searching for your profile.

Choosing the Best Profile Pic

Once you choose the right name, you need to choose the best profile pic. Again, there’s a difference between for the personal brand and business brands. For a personal brand, such as an internet guru or a blogger, you’ll want to use a picture of yourself. 

should use the same logo that use for all other promotional material. You’re probably noticing a pattern . The goal is to make things consistent on your website and social media profiles. 

Along with remaining consistent between your website and social media account, you also need to use the same name, profile pic, and other details across all . This means using the same info on , Twitter, , and any other social media that you use.  

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Be Clear and Direct with Your Bio 

After at your profile pic, a visitor check out your bio. shouldn’t have any trouble determining what it is that you sell, after reading your bio. So, keep your bio clear and direct. It should be and to the point.

Describe your business or website in a sentence. Don’t worry about making a sales pitch in your bio. Instead, on the actual value of what you do.

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Use a That Matches Your Image

The that you choose for your profile should match the overall image that you’re promoting. In , the can be more important than the profile picture. A poorly created background look unprofessional, limiting your ability to connect with customers.

If your background appears pixelated or hard to , you need a new background image. You could hire a graphic design freelancer to create a background for you or take the time to create a clear, easy to background yourself.

you make your background, either uses a vector editing program or make that your image matches the exact dimensions recommended by the social media network. These recommendations different for every network.

Keep in mind that the sizes of backgrounds and other details can change. Twitter and have updated the layout of profile several in the past few years. Make sure that you remain up to date as these changes occur.

Choosing the right name and using a professional profile pic and background can go a way towards helping you connect with customers. You should also interact with your followers. to questions and comments and encourage a discussion in your by ending a post with a question.

Start improving your profiles. Connect with your customers and increase sales. If you want more suggestions and a way to generate conversion-ready prospects each , then click and more about me. 

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