Creating a Business Profile That Connects with Customers

You’re likely already using as a part of strategy. If you get a lot of traffic to and don’t get a lot of on , business profile be turning away.  business profiles that connect with customers likely to in high-converting traffic to your .

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Make That You Use Right Name

first, and one of , factors of your business profile is name of your account. If you’re developing a personal brand, you should stick with your name. This is especially true if you use your name for all promotional purposes. 

For businesses with a specific business name, make that your social media account matches. Basically, whether you’re developing a personal brand or a business identity, the name should match your and your . People should not have trouble searching for your profile.

Choosing the Profile Pic

you choose the right name, you need to choose the profile pic. Again, ’s a difference between profile pics for the personal brand and business brands. For a personal brand, as an guru or a blogger, you’ll want to use a picture of yourself. 

Businesses should use the same logo that use for all other . You’re noticing a pattern here. The goal is to make things consistent on your website and social media profiles. 

Along with remaining consistent between your website and social media account, you also need to use the same name, profile pic, and other details across all . This means using the same info on Facebook, Twitter, Instagram, and any other social media that you use.  

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Be Clear and Direct with Your Bio 

After looking at your profile pic, a visitor check out your bio. shouldn’t have any trouble determining what it is that you sell, after reading your bio. So, keep your bio clear and direct. It should be and to the point.

Describe your business or website in a sentence. Don’t worry about making a pitch in your bio. Instead, on the actual of what you do.

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Use a Background Image That Matches Your Image

The background image that you choose for your profile should match the overall image that you’re . In , the background image can be than the profile picture. A poorly created background unprofessional, limiting your ability to connect with customers.

If your background appears pixelated or hard to , you need a background image. You hire a graphic design freelancer to a background for you or take the to a clear, easy to background yourself.

When you make your background, either uses a vector editing program or make that your image matches the exact dimensions recommended by network. These recommendations different for every network.

Keep in mind that the sizes of backgrounds and other details can change. Twitter and Facebook have updated the layout of profile pages several in the past few years. Make sure that you remain up to date as these changes occur.

Choosing the right name and using a professional profile pic and background can go a helping you connect with customers. You should also interact with your followers. to questions and comments and encourage a discussion in your posts by ending a post with a question.

Start improving your social media business profiles. Connect with your customers and . If you want suggestions and a to generate conversion-ready prospects each month, click here and learn about me. 

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