a Social Profile That Connects with Customers

’re likely already using social media as a of marketing strategy. If you get a lot of traffic to website and don’t get a lot of attention on social media, business profile may be turning potential customers away.  that connect with customers are likely to result in -converting traffic to your website.

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Make Sure That You Use Right Name

The first, and one of the important, factors of your social media business profile is the name of your social media account. If you’re developing a , you should stick with your own name. is especially true if you use your name for all promotional purposes. 

For with a specific business name, make sure that your social media account matches. Basically, you’re developing a personal brand or a business identity, the name should match your website and your . People should trouble searching for your profile.

Choosing the Best

you choose the right name, you need to choose the best profile pic. Again, there’s a difference between for the personal brand and business brands. For a personal brand, such as an guru or a blogger, you’ll want to use a picture of yourself. 

Businesses should use the same logo that use for all other promotional material. You’re noticing a pattern here. The goal is to make things consistent on your website and social media profiles. 

Along with remaining consistent between your website and social media account, you also need to use the same name, profile pic, and other details across all networks. This means using the same info on Facebook, , , and any other social media networks that you use.  

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Be Clear and Direct with Your Bio 

After looking at your profile pic, a visitor may check out your bio. They shouldn’t have any trouble determining what it is that you sell, after reading your bio. So, keep your bio clear and direct. It should be and to the point.

Describe your business or website in a single sentence. Don’t worry about making a sales pitch in your bio. Instead, focus on the actual value of what you do.

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Use a Background Image That Matches Your Image

The background image that you choose for your profile should match the overall image that you’re . In , the background image be more important than the profile picture. A poorly created background will look unprofessional, limiting your ability to connect with customers.

If your background appears pixelated or hard to read, you need a new background image. You hire a graphic design freelancer to create a background for you or take the to create a clear, to read background yourself.

you make your own background, either uses a vector editing or make sure that your image matches the exact dimensions recommended by the social media network. recommendations are different for every network.

Keep in mind that the sizes of backgrounds and other details can change. Twitter and Facebook have updated the layout of profile pages several in the past few . Make sure that you remain up to date as these changes occur.

Choosing the right name and using a professional profile pic and background can go a towards helping you connect with customers. You should also interact with your followers. Respond to questions and comments and encourage a discussion in your posts by ending a with a question.

Start improving your social media business profiles. Connect with your customers and increase sales. If you want more marketing suggestions and a way to generate -ready prospects each , then click here and more about me. 

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