Creating a Social Profile That Connects with Customers

You’re likely already using social media as a of . If you get a lot of traffic to your website and don’t get a lot of attention on social media, then profile may be turning potential customers away. Social media business profiles that connect with customers are likely to in high-converting traffic to your website.

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That You Right

The first, and of the , factors of your social media business profile is the name of your social media account. If you’re developing a personal brand, you should stick with your own name. is especially true if you use your name for all promotional purposes. 

For with a specific business name, make sure that your social media account matches. Basically, you’re developing a personal brand or a business identity, the name should match your website and your promotional material. People should not trouble searching for your profile.

Choosing the Best

you choose the right name, you need to choose the best profile pic. Again, ’s a difference between profile pics for the personal brand and business brands. For a personal brand, such as an guru or a blogger, you’ll want to use a picture of yourself. 

Businesses should use the same logo that they use for all other promotional material. You’re noticing a pattern here. The goal is to make things consistent on your website and social media profiles. 

Along with remaining consistent between your website and social media account, you also need to use the same name, profile pic, and other details across all . This means using the same info on Facebook, Twitter, Instagram, and any other social media that you use.  

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Be Clear and Direct with Your Bio 

After at your profile pic, a visitor may check out your bio. They shouldn’t have any trouble determining what it is that you sell, after reading your bio. So, keep your bio clear and direct. It should be and to the point.

Describe your business or website in a sentence. Don’t worry about making a sales pitch in your bio. Instead, on the actual of what you do.

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Use a That Matches Your Image

The background image that you choose for your profile should match the overall image that you’re promoting. In fact, the background image can be more important than the profile picture. A poorly created background will look unprofessional, limiting your ability to connect with customers.

If your background appears pixelated or hard to read, you need a background image. You hire a graphic design freelancer to create a background for you or take the time to create a clear, easy to read background yourself.

When you make your own background, uses a vector editing or make sure that your image matches the exact dimensions recommended by network. These recommendations are different for every network.

Keep in mind that the sizes of backgrounds and other details can change. Twitter and Facebook have updated the layout of profile several in the past few years. Make sure that you remain up to date as these changes occur.

Choosing the right name and using a professional profile pic and background can go a way towards helping you connect with customers. You should also interact with your followers. Respond to questions and comments and encourage a discussion in your posts by ending a post with a question.

Start improving your social media business profiles. Connect with your customers and increase sales. If you want more suggestions and a way to generate - each month, then click here and more about me. 

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