Creating a Profile That Connects with Customers

’re likely already using social media as a part of your . If get a lot of traffic to your and don’t get a lot of , profile may be turning customers away.  profiles that connect with customers more likely to result in -converting traffic to your .

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That Use the Right

The , and one of the most , factors of your profile is the of your social media account. If ’re developing a personal brand, should stick with your own . is especially true if you use your name for all promotional purposes. 

For with a specific name, that your social media account matches. Basically, whether you’re developing a personal brand or a identity, the name should match your and your promotional material. People should not trouble searching for your profile.

Choosing the Best

you choose the right name, you need to choose the best . Again, ’s a difference between profile pics for the personal brand and brands. For a personal brand, as an internet guru or a blogger, you’ll want to use a picture of yourself. 

should use the same logo that they use for all other promotional material. You’re probably noticing a pattern here. The is to things consistent on your website and social media profiles. 

Along with remaining consistent between your website and social media account, you also need to use the same name, , and other details across all networks. means using the same info on Facebook, Twitter, Instagram, and any other that you use.  

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Be Clear and Direct with Your Bio 

After looking at your profile pic, a visitor may check out your bio. They shouldn’t any trouble determining it is that you sell, after reading your bio. So, keep your bio clear and direct. It should be short and to the point.

Describe or website in a sentence. Don’t worry about making a sales pitch in your bio. Instead, on the actual value of you do.

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Use a Background Image That Matches Your Image

The background image that you choose for your profile should match the overall image that you’re promoting. In , the background image be more than the profile picture. A poorly created background will unprofessional, limiting your ability to connect with customers.

If your background appears pixelated or hard to read, you need a new background image. You hire a graphic design freelancer to a background for you or take the to a clear, easy to read background yourself.

you make your own background, either uses a vector editing program or make that your image matches the exact dimensions recommended by the social media network. These recommendations different for every network.

Keep in mind that the sizes of backgrounds and other details change. Twitter and Facebook updated the layout of profile several in the past few . Make sure that you remain up to date as these changes occur.

Choosing the right name and using a professional profile pic and background go a helping you connect with customers. You should also interact with your followers. Respond to questions and comments and encourage a discussion in your by ending a with a question.

Start improving your social media business profiles. Connect with your customers and sales. If you want more marketing suggestions and a way to generate -ready , here and learn more about me. 

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