Creating Business Profile That Connects Customers

You’re likely already using media as a of strategy. If you get a lot of traffic to website and don’t get a lot of on media, then profile be turning customers away.  that connect customers are likely to result in high-converting traffic to website.

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Make Sure That You the Right Name

The , and of the important, factors of media business profile is the name of social media account. If you’re developing a personal brand, you should stick your name. is especially true if you your name for all promotional purposes. 

For with a specific business name, make sure that your social media account matches. Basically, whether you’re developing a personal brand or a business identity, the name should match your website and your promotional material. should not have trouble searching for your profile.

Choosing the Profile Pic

Once you choose the right name, you need to choose the profile pic. Again, ’s a difference between for the personal brand and business brands. For a personal brand, such as an internet guru or a blogger, you’ll want to a picture of yourself. 

should use the same logo that use for all other promotional material. You’re probably noticing a pattern here. The is to make things consistent on your website and social media profiles. 

Along with remaining consistent between your website and social media account, you also need to use the same name, profile pic, and other details across all networks. means using the same info on , , Instagram, and any other that you use.  

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Be Clear and Direct with Your Bio 

After looking at your profile pic, a visitor check out your bio. shouldn’t have any trouble determining what it is that you sell, after reading your bio. So, keep your bio clear and direct. It should be short and to the point.

Describe or website in a sentence. Don’t worry about making a pitch in your bio. Instead, focus on the actual value of what you do.

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Use a Background Image That Matches Your Image

The background image that you choose for your profile should match the overall image that you’re promoting. In , the background image can be important than the profile picture. A poorly created background will look unprofessional, limiting your ability to connect with customers.

If your background appears pixelated or hard to , you need a new background image. You hire a graphic design freelancer to a background for you or take the time to a clear, to background yourself.

When you make your background, uses a vector editing or make sure that your image matches the exact dimensions recommended by the social media network. These recommendations are different for every network.

Keep in mind that the sizes of backgrounds and other details can change. and have updated the layout of profile pages several times in the past few . Make sure that you remain up to date as these changes occur.

Choosing the right name and using a professional profile pic and background can go a long towards helping you connect with customers. You should also interact with your followers. Respond to questions and comments and encourage a discussion in your posts by ending a with a question.

Start improving your . Connect with your customers and . If you want suggestions and a to generate conversion-ready each , then here and learn more about me. 

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