Creating a Profile That Connects with Customers

’re likely already using as a of marketing strategy. If get a lot of traffic to and don’t get a lot of on , then business profile be turning potential customers away.  profiles that connect with customers likely to result in high-converting traffic to your .

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Make That Use Right Name

, and of most , factors of your profile is the name of your account. If you’re developing a personal brand, you should stick with your own name. is especially true if you use your name for all promotional purposes. 

For businesses with a specific business name, make that your account matches. Basically, you’re developing a personal brand or a business identity, the name should match your and your . People should have trouble searching for your profile.

Choosing the Best

you choose the right name, you need to choose the best . Again, there’s a difference between for the personal brand and business brands. For a personal brand, such as an guru or a blogger, you’ll want to use a picture of yourself. 

Businesses should use the same logo that use for all other . You’re noticing a pattern here. The goal is to make things consistent on your website and social media profiles. 

Along with remaining consistent between your website and social media account, you also need to use the same name, , and other details across all networks. means using the same info on , , Instagram, and any other that you use.  

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Be Clear and Direct with Your Bio 

After looking at your profile pic, a visitor check out your bio. shouldn’t have any trouble determining what it is that you sell, after reading your bio. So, keep your bio clear and direct. It should be and to the point.

Describe your business or website in a single sentence. Don’t worry about making a pitch in your bio. Instead, on the actual of what you do.

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Use a That Matches Your Image

The that you choose for your profile should match the overall image that you’re . In fact, the can be than the profile picture. A poorly created background will look unprofessional, limiting your ability to connect with customers.

If your background appears pixelated or hard to read, you need a new . You hire a graphic design freelancer to a background for you or take the time to a clear, easy to read background yourself.

When you make your own background, either uses a vector editing program or make that your image matches the exact dimensions recommended by the social media network. recommendations different for every network.

Keep in mind that the sizes of backgrounds and other details can change. and have updated the layout of profile pages several times in the past few . Make sure that you remain up to date as changes occur.

Choosing the right name and using a professional profile pic and background can go a helping you connect with customers. You should also interact with your followers. Respond to questions and comments and encourage a discussion in your by ending a with a question.

Start improving your . Connect with your customers and increase . If you want marketing suggestions and a to generate -ready prospects , then click here and more about me. 

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