Creating Business Profile That Connects with Customers

You’re likely already using social media as a part of your marketing strategy. If you get of to your and don’t get of attention social media, then your business profile may be turning potential customers away.  profiles that connect with customers are more likely to result in - to your .

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Make That You the Right Name

The first, and one of the most important, factors of your profile is the name of your social media account. If you’re developing a personal brand, you should stick with your own name. This is especially true if you your name for all promotional purposes. 

For businesses with a specific business name, make that your social media account matches. Basically, whether you’re developing a personal brand or a business identity, the name should match your and your promotional material. People should have trouble searching for your profile.

Choosing the Best Profile Pic

Once you choose the right name, you need to choose the best profile pic. Again, there’s a difference between profile pics for the personal brand and business brands. For a personal brand, as an internet guru or a , you’ll want to a picture of yourself. 

Businesses should use the same logo that they use for all other promotional material. You’re probably noticing a pattern here. The goal is to make things consistent your website and social media profiles. 

Along with remaining consistent between your website and social media account, you also need to use the same name, profile pic, and other details across all networks. This means using the same info Facebook, Twitter, Instagram, and any other that you use.  

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Be Clear and Direct with Your Bio 

After looking at your profile pic, a visitor may check out your bio. They shouldn’t have any trouble determining it is that you sell, after your bio. So, your bio clear and direct. It should be short and to the point.

Describe your business or website in a single sentence. Don’t worry about making a sales pitch in your bio. Instead, focus on the actual value of you do.

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Use a Background Image That Matches Your Image

The background image that you choose for your profile should match the overall image that you’re promoting. In fact, the background image can be more important than the profile picture. A poorly created background will look unprofessional, limiting your ability to connect with customers.

If your background appears pixelated or hard to , you need a new background image. You could hire a graphic design freelancer to create a background for you or take the time to create a clear, to background yourself.

When you make your own background, either uses a vector editing program or make that your image matches the exact dimensions recommended by the social media network. These recommendations are different for every network.

in mind that the sizes of backgrounds and other details can change. Twitter and Facebook have updated the layout of profile pages several times in the past few years. Make sure that you remain up to as these changes occur.

Choosing the right name and using a professional profile pic and background can go a long towards helping you connect with customers. You should also interact with your followers. Respond to questions and comments and encourage a discussion in your posts by ending a post with a question.

Start improving your profiles. Connect with your customers and increase sales. If you want more marketing suggestions and a to generate conversion-ready prospects each month, then click here and learn more about

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