Kaepernick Is Back big he be the face of ’s “Just Do It” , under a powerful statement ” Believe something, even if it means sacrificing ”.

According to Rovell, has been paying Kaepernick all along and “waiting the right ,” is now. signed Kaepernick 2011 but has used him the .

“We believe is of the of generation, have leveraged the power of sport to help move the forward,” Gino Fisanotti, Nike’s vice of brand North told .

Kaepernick tweeted the ad has the words, “Believe something, even if it means sacrificing . #JustDoIt.”

Notice that Nike is the ’s official uniform sponsor, is a big name with a big pocket have a lot of experience in marketing, move is ambitious and bold at the same time powerful. Because Nike is a the identifying themselves with and also represent a sign of social accomplishment.

marketing jack up and skyrocket Nike in the . Other in the new include Serena Williams, Odell Beckham Jr., Shaquem Griffin and .

The former 49ers quarterback began kneeling during the ‘-Spangled Banner’ in August 2016 as a means of protesting racial inequality and . Dozens of other players, as well as other across , ultimately joined him.

The protests grew during the 2017 season after Donald criticized players chose to suit.

said should “fire” who protest the anthem and referred to as “son’s of b——“. Players responded by protesting en masse.

Kaepernick hasn’t played since the 2016 season. He filed a grievance against the NFL for in October 2017 after did pick him up after opting out of his 49ers contract in March of the same .

But now is back as the face of Nike campaign “Just Do It”