Is Back big he will be the of Nike’s 30th “Just Do It” campaign, under a powerful statement ” Believe something, even if it sacrificing ”.

to Rovell, Nike has been paying Kaepernick all along and “waiting for the right ,” is now. Nike signed Kaepernick 2011 but has used him the two .

“We believe is of the most of generation, have leveraged the of sport to help move the forward,” Gino Fisanotti, Nike’s vice president of for North told ESPN.

Kaepernick tweeted the ad has the words, “Believe something, even if it sacrificing . #JustDoIt.”

Notice that Nike is the ’s official uniform sponsor, is a big a big pocket have of experience in marketing, move is ambitious and bold at the same powerful. Because Nike is a the Americans identifying themselves and also represent for a sign of accomplishment.

marketing campaign will jack up and skyrocket Nike sales in the marketplace. Other athletes in the campaign Serena Williams, , and LeBron James.

The former 49ers quarterback began kneeling during the ‘Star-Spangled Banner’ in August 2016 as a means of protesting racial inequality and . Dozens of other , as as other athletes across , ultimately joined him.

The protests grew during the 2017 season after President criticized chose to follow suit.

Trump should “fire” NFL who protest the anthem and referred to as “son’s of b——“. responded by protesting en masse.

Kaepernick hasn’t played since the 2016 season. He filed a grievance against for collusion in October 2017 after did pick him up after opting out of his 49ers contract in March of the same year.

But now is back as the of Nike 30th campaign “Just Do It”