Colin Kaepernick Is big he will be the face of Nike’s 30th anniversary R;Just Do It” campaign, under a ” Believe in something, even if it means sacrificing ”.

to Rovell, Nike paying Kaepernick all along and R;waiting for the right moment,” which is now. Nike signed Kaepernick in 11 but has used him over the past two years.

R;We believe Colin is one of the most inspirational of this generation, who have leveraged the power of sport to move the world forward,” Gino Fisanotti, Nike’s vice president of brand for North told ESPN.

Kaepernick tweeted the ad which has the words, “Believe in something, even if it means sacrificing . #JustDoIt.”

that Nike is ’s official uniform sponsor, is a big name with a big pocket who have of experience in marketing, this move is ambitious and bold at the same time . Because Nike is a the African Americans identifying themselves with and also represent for them a sign of social accomplishment.

This marketing campaign will jack up and skyrocket Nike sales in the marketplace. Other in the new campaign include Serena Williams, , Shaquem Griffin and .

The former 49ers quarterback began kneeling during the ‘Star-Spangled Banner’ in August 2016 as a means of protesting racial inequality and police brutality. Dozens of other NFL , as as numerous other across , ultimately joined him.

The protests grew during the 2017 season after criticized NFL who chose to follow suit.

Trump said owners should “fire” NFL who protest the anthem and referred to them as “son’s of b——“. responded protesting en masse.

Kaepernick hasn’t played since the 2016 season. He filed a grievance against for collusion in October 2017 after another team did pick him up after opting out of his 49ers contract in March of the same year.

But now is as the face of Nike 30th Anniversary campaign “Just Do It”