Is big he will be of ’s “Just Do It” , under a statement ” Believe , if it means sacrificing ”.

According to Rovell, has been paying Kaepernick all along “waiting right ,” is now. signed Kaepernick 2011 but has used him over years.

“We believe Colin is of the of generation, have leveraged the power of sport to help move the world forward,” Gino Fisanotti, Nike’s vice president of North told .

Kaepernick tweeted the ad has the words, “Believe , if it means sacrificing . #JustDoIt.”

Notice that Nike is the NFL’s official uniform sponsor, is a big name with a big pocket have a of experience in , move is ambitious bold at the same . Because Nike is a name the African Americans identifying themselves with also represent a sign of accomplishment.

will jack up and skyrocket Nike sales in the . Other athletes in the new include Serena Williams, , and LeBron James.

The former quarterback began kneeling during the ‘-Spangled Banner’ in August 2016 as a means of protesting racial inequality and police brutality. Dozens of other , as well as other athletes across , ultimately joined him.

The protests grew during the 2017 season after criticized chose to suit.

said should “fire” who protest the anthem and referred to as “son’s of b——“. Players responded by protesting en masse.

Kaepernick hasn’t played since the 2016 season. He filed a grievance against the NFL for collusion in October 2017 after another did pick him up after opting out of his contract in March of the same year.

But now is as the of Nike “Just Do It”

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