Is big he be the face of ’s “Just Do It” campaign, under a powerful statement ” Believe , if it sacrificing everything”.

to Rovell, has been paying Kaepernick all along and “waiting for the right ,” which is now. 2011 but has not used him over the past two .

“We believe Colin is one of the of this generation, who leveraged the of sport to move the world forward,” Gino Fisanotti, ’s vice of for North America, told ESPN.

Kaepernick tweeted the ad which has the words, “Believe , if it sacrificing everything. #JustDoIt.”

Notice that Nike is ’s official uniform sponsor, is a big a big pocket who a of experience in marketing, this move is ambitious and bold at the same time powerful. Because Nike is a the African identifying themselves and also represent for a of accomplishment.

This jack up and skyrocket Nike in the . Other athletes in the campaign Serena Williams, Odell Beckham Jr., and .

The former 49ers quarterback began kneeling during the ‘-Spangled Banner’ in August 2016 as a means of protesting racial inequality and police brutality. Dozens of other NFL , as well as other athletes across America, ultimately joined him.

The protests grew during the 2017 season after criticized NFL who chose to suit.

Trump said should “fire” NFL who protest the anthem and referred to as “son’s of b——“. Players responded by protesting en masse.

Kaepernick hasn’t played since the 2016 season. He filed a grievance against for in October 2017 after team did not pick him up after opting out of his 49ers contract in March of the same .

But now is as the face of Nike campaign “Just Do It”