Is big he be of Nike’s 30th “Just Do It” , under a powerful statement ” Believe something, if it means sacrificing ”.

to Rovell, Nike has been paying Kaepernick all along “waiting right moment,” is now. Nike  Kaepernick 2011 but has used him over two years.

“We believe Colin is one of the of generation, have leveraged the power of sport to help move the world forward,” Gino Fisanotti, Nike’s vice of brand North America, told ESPN.

Kaepernick tweeted the ad has the words, “Believe something, if it means sacrificing . #JustDoIt.”

Notice that Nike is the ’s official uniform sponsor, is a big with a big pocket have a of experience in marketing, move is ambitious bold at the same powerful. Because Nike is a the Americans identifying themselves with also represent them a of social accomplishment.

marketing jack up and skyrocket Nike in the marketplace. Other in the new Serena Williams, Odell Beckham Jr., Shaquem Griffin and LeBron James.

The former 49ers quarterback began kneeling during the ‘-Spangled Banner’ in August 2016 as a means of protesting racial inequality and . Dozens of other , as as other across America, ultimately joined him.

The protests grew during the 2017 season after Donald Trump criticized chose to follow suit.

Trump owners should “fire” who protest the anthem and referred to them as “son’s of b——“. responded by protesting en masse.

Kaepernick hasn’t played since the 2016 season. He filed a grievance against for in October 2017 after did pick him up after opting out of his 49ers contract in March of the same year.

But now is as the of Nike 30th campaign “Just Do It”