Colin Kaepernick Is Back big he will be the face of Nike’s 30th “Just Do It” campaign, under a powerful statement ” Believe in something, even if it sacrificing everything”.

According to Rovell, Nike has been paying Kaepernick all along and “waiting the right ,” which is now. Nike signed Kaepernick in 2011 has not used him over the past two years.

“We believe Colin is one of the most inspirational of this generation, who have leveraged the of sport to help move the world forward,” Gino Fisanotti, Nike’s vice president of brand North America, told .

Kaepernick tweeted the ad which has the words, “Believe in something, even if it sacrificing everything. #JustDoIt.”

Notice that Nike is the NFL’s official uniform sponsor, is a big name a big pocket who have a lot of  in marketing, this move is ambitious and bold the same time powerful. Because Nike is a brand name the identifying themselves and also represent them a sign of accomplishment.

This marketing campaign will jack up and skyrocket Nike sales in the . Other in the new campaign Serena Williams, , Shaquem Griffin and LeBron James.

The former 49ers quarterback began kneeling during the ‘Star-Spangled Banner’ in August 2016 as a means of protesting racial inequality and police brutality. Dozens of other NFL players, as well as other across America, ultimately joined him.

The protests grew during the 2017 season after President Donald criticized NFL players who chose to follow suit.

should “fire” NFL players who protest the anthem and referred to them as “son’s of b——“. Players responded protesting en masse.

Kaepernick hasn’t played since the 2016 season. He filed a grievance against the NFL for collusion in October 2017 after another team did not pick him up after opting out of his 49ers contract in March of the same year.

now is back as the face of Nike 30th campaign “Just Do It”