Is big he be of ’s “Just Do It” campaign, under a statement ” Believe in , even if it sacrificing everything”.

According to Rovell, has been paying Kaepernick all along “waiting for right moment,” which is now.  Kaepernick in 2011 but has used him two years.

“We believe Colin is of most inspirational of this generation, who leveraged power of sport to help move the forward,” Gino Fisanotti, Nike’s vice of brand for North told .

Kaepernick tweeted the ad which has the words, “Believe in , even if it sacrificing everything. #JustDoIt.”

Notice that Nike is the NFL’s official uniform sponsor, is a big name a big pocket who a of experience in marketing, this move is ambitious bold at the same . Because Nike is a the African Americans identifying themselves also represent for a of accomplishment.

This marketing campaign jack up and skyrocket Nike in the marketplace. Other in the new campaign Serena Williams, , and .

The former 49ers quarterback began kneeling during the ‘-Spangled Banner’ in August 2016 as a means of protesting racial inequality and police brutality. Dozens of other , as as other across , ultimately joined him.

The protests grew during the 2017 season after criticized who chose to suit.

said should “fire” who protest the anthem and referred to as “son’s of b——“. Players responded by protesting en masse.

Kaepernick hasn’t played since the 2016 season. He filed a grievance against the NFL for collusion in October 2017 after another did pick him up after opting out of his 49ers contract in March of the same .

But now is as the of Nike campaign “Just Do It”