Colin Kaepernick Is big he be the of Nike’s 30th anniversary “Just Do It” campaign, under a powerful statement ” Believe in something, even if means sacrificing everything”.

According to Rovell, Nike has been paying Kaepernick all along and “waiting for the right moment,” which is now. Nike signed Kaepernick in 2011 but has not used him over the past two years.

“We believe Colin is of the most inspirational athletes of this generation, who have leveraged the power of sport to help move the forward,” Gino Fisanotti, Nike’s vice of brand for North America, told ESPN.

Kaepernick tweeted the ad which has the words, “Believe in something, even if means sacrificing everything. #JustDoIt.”

Notice Nike is the NFL’s uniform sponsor, is a big name with a big pocket who have a of experience in marketing, this move is ambitious bold at the same time powerful. Because Nike is a brand name the African Americans identifying themselves with also represent for them a sign of social accomplishment.

This marketing campaign jack up skyrocket Nike sales in the marketplace. Other athletes in the new include Serena Williams, Odell Beckham Jr., LeBron James.

The former 49ers quarterback began kneeling during the ‘Star-Spangled Banner’ in August 2016 a means of protesting racial inequality police brutality. Dozens of other NFL players, well numerous other athletes across America, ultimately joined him.

The protests grew during the 2017 season after Donald Trump criticized NFL players who chose to follow suit.

Trump said should “fire” NFL players who protest the anthem referred to them as “son’s of b——“. Players responded by protesting en masse.

Kaepernick hasn’t played since the 2016 season. He filed a grievance against the NFL for in October 2017 after another team did not pick him up after opting out of his 49ers contract in March of the same year.

But now is the of Nike campaign “Just Do It”