Is Back big he be the face of Nike’s “Just Do It” campaign, under a statement ” Believe , if it sacrificing everything”.

to Rovell, Nike has been paying Kaepernick all along “waiting the right ,” is now. Nike 2011 but has used him the two years.

“We believe Colin is of the most inspirational of this generation, who have leveraged the power of sport to help move the forward,” Gino Fisanotti, Nike’s vice president of North told .

Kaepernick tweeted the ad has the words, “Believe , if it sacrificing everything. #JustDoIt.”

Notice that Nike is ’s official uniform sponsor, is a big with a big pocket who have a of experience in , this move is ambitious bold at the same time . Because Nike is a the identifying themselves with also represent a sign of social accomplishment.

This campaign jack up and skyrocket Nike in the marketplace. Other in the new campaign include Serena Williams, , and LeBron James.

The former 49ers quarterback began kneeling during the ‘Star-Spangled Banner’ in August 2016 as a means of protesting racial inequality and police brutality. Dozens of other NFL , as as other across , ultimately joined him.

The protests grew during the 2017 season after criticized NFL who chose to follow suit.

should “fire” NFL who protest the anthem and referred to as “son’s of b——“. responded by protesting en masse.

Kaepernick hasn’t played since the 2016 season. He filed a grievance against for in October 2017 after did pick him up after opting out of his 49ers contract in March of the same .

But now is back as the face of Nike campaign “Just Do It”