“We believe Colin is one of the most inspirational athletes of this generation, who have leveraged the power of sport to help move the world forward,” Gino Fisanotti, Nike’s vice president of brand for North America, told ESPN.
Notice that Nike is the NFL’s official uniform sponsor, is a big name with a big pocket who have a lot of experience in marketing, this move is ambitious and bold at the same time powerful. Because Nike is a brand name the African Americans identifying themselves with and also represent for them a sign of social accomplishment.
The former 49ers quarterback began kneeling during the ‘Star-Spangled Banner’ in August 2016 as a means of protesting racial inequality and police brutality. Dozens of other NFL players, as well as numerous other athletes across America, ultimately joined him.
Kaepernick hasn’t played since the 2016 season. He filed a grievance against the NFL for collusion in October 2017 after another team did not pick him up after opting out of his 49ers contract in March of the same year.
But now is back as the face of Nike 30th Anniversary campaign “Just Do It”