Coke vs. 50 Years Confrontation in term of Marketing a viral youtube sensation video produced by Vanity Fair, in  style about two brands that people are consuming every day in their life.

Why  Coke vs. Pepsi, A 50 Years became viral on youtube?

If generally on youtube a video must an average respect 4 rules to viral :

  1. It MUST Evoke Emotion

  2. It Should Portray Your Brand’s Image, Without Being Overly Promotional

  3. You Must A Marketing Plan

  4. Other Branding/Marketing Efforts Must Be In Place

This viral video on youtube did not respect any of them, instead of this video just impose a 5th rules on the game to viral:

  1. The time it’s irrelevant but the content of your subject the matter

The Vanity Fair history of advertising short film may seem like a boring business school class many, this video  underline how fascinating a marketing subject can actually seem very two can U.S. history and a part of the world history as well.

By comparing and Coke Ads along a journey of 50 years of a trade war between two companies to impose themselves to the , these experts put a finger on the pulse of U.S. popular culture and the tradition how advertising has been evaluated along the years adapting the image of their bands with the society emotion by the power of persuasion.

For example, the famous “buy the world a coke” ad tapped into the hippie, communal movement of the late 1960s. By , competing ads focused on rugged individualism.

Advertising experts analyze the cola wars between Coca-Cola and Pepsi. The rivalry goes back to more than a century ago, but for the last 50 years the two companies been feuding through television . Look at how the rivalry has changed over the years.

This video is really education and the lesson in this short documentary film can be used effectively to promote: Arts and entertainment, business and media, politics and world affairs, brands and , big corporate and small businesses.

The Vanity Fair’s exclusive Coke vs. Pepsi, A 50 Years capture the people, places, and ideas that define modern culture. Must I end this article by saying: Bravo Vanity Fair you just give to the audience educative piece of you should do more like that.