Coke vs. Pepsi 50 Years Confrontation in term of Marketing Battle Via Advertisements is a viral youtube sensation video produced by Vanity Fair, in documentary style about two brands that people are consuming every day in their life.
Why Coke vs. Pepsi, A 50 Years Battle Via Advertisements documentary became viral on youtube?
If generally on youtube a video must an average respect 4 rules to become viral :
- It MUST Evoke Emotion
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It Should Portray Your Brand’s Image, Without Being Overly Promotional
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Other Branding/Marketing Efforts Must Be In Place
This viral video on youtube did not respect any of them, instead of this video just impose a 5th rules on the game to become viral:
- The time it’s irrelevant but the content of your subject is the matter
The Vanity Fair history of advertising short film documentary may seem like a boring business school class many, nevertheless this video is masterpiece underline how fascinating a marketing subject can actually seem very important two major brands products can become U.S. history and a part of the world history as well.
By comparing Pepsi and Coke Ads along a journey of 50 years of a trade war between two companies to impose themselves to the marketplace, these experts put a finger on the pulse of U.S. popular culture and the tradition how advertising has been evaluated along the years adapting the image of their bands with the society emotion by the power of persuasion.
For example, the famous “buy the world a coke” ad tapped into the hippie, communal movement of the late 1960s. By comparison, competing Pepsi ads focused on rugged individualism.
Advertising experts analyze the cola wars between Coca-Cola and Pepsi. The rivalry goes back to more than a century ago, but for the last 50 years the two companies have been feuding through television commercials. Look at how the rivalry has changed over the years.
This video is really education and the lesson translate in this short documentary film can be used effectively to promote: Arts and entertainment, business and media, politics and world affairs, brands and products, big corporate and small businesses.
The Vanity Fair’s exclusive videos: Coke vs. Pepsi, A 50 Years Battle Via Advertisements capture the people, places, and ideas that define modern culture. Must I end this article by saying: Bravo Vanity Fair you just give to the audience a masterpiece educative piece of work you should do more like that.
