Business Marketing with an Instagram Photo Contest

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An Instagram is a great way to your while having some fun. A photo contest lead to followers while your company is back to the Instagram community. A friend of my passed me idea and I find it Amazing, I try it, that was so awesome and so to execute by me. I said to myself I must share idea with my readers in our blogging community to help you generate more leads and more traffic to your , blog, and business. 

Let me tell you in the beginning that running an isn’t always easy task believe me, and can be a bit confusing but difficult if you know to do. is a short guide to follow step by step to getting the most out of a photo contest, take it, apply it and go some off it.

Target Your Market

Define your target market before kicking off your photo contest. A contest for families enjoy camping is going to look a lot different than couples look for new and exciting places to visit in the city. Determine you intend to engage with, and gear your contest toward .

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Team Up

Finding a partner for your Instagram photo contest can be a for both businesses. Not can you gain more followers through this method, but you’ll also additional exposure. Most of types of partnerships require participants to be followers of both accounts before they can enter. Keep things simple though. There’s no need to team up with more than one business per contest.

Avoid Confusion

Make sure your rules for entering and participating in your photo contest are clear and concise. an ending date and , and offer step-by-step instructions for participants, including limitations on the of entries.

Call to Action

Provide your followers a clear call to action, so that they are fully aware of the necessary steps required to enter the contest. The primary purpose of your photo contest is to gain followers or increase your exposure (but make sure you fun too!). The most common ways to go about doing this is to contestants tag a friend or post a picture.

Tag a Friend – For this type of call to action, have participants tag a friend to enter the contest. the friend sees your post and competition, they will join and tag more friends.

Post a Photo – Contestants with this type of call to action post a photo and use a specific hashtag to enter. This will you to the entries, and pick a winner when the time comes.

Keep an Eye on Submissions

This is your contest, so it would behoove you to be aware of how it’s progressing. Decide how you’ll monitor your contest, whether manually or by using one of the many tools available for just such an occasion. Decide beforehand how you plan on following your contest, so you’re not scrambling to decide while submissions are rolling in.

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Declare a Winner

When your contest comes to a , it’s time to pick a winner. Some contests use a poll, while others use a group of judges. No matter what method you choose, select a winner and notify them through Instagram.

Promote the winner on your Instagram page, but don’t forget to credit where credit is due. Cross-promote on other platforms. Announce the results on your , Facebook, and web pages as well.

Repeat as Needed

Running an Instagram photo contest doesn’t have to be a one-time occurrence. You can have a weekly or monthly contest. Explore your options, find what works for your company and adjust as needed. a way to habits with your followers while momentum with your contests.

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Instagram photo contests are an excellent opportunity to have fun with the platform while building up a following. Be creative and engaging with your contests to have the most success. Not only will you expand your audience, but you’ll also have fresh that may inspire your next photo contest. For more tips, check out click here. 


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