Business Marketing with an Instagram Photo Contest

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An Instagram photo contest is a great way to promote business while having some fun. A photo contest can lead to new followers while company is giving back to Instagram community. A friend of my passed me this idea and I find it Amazing, I try it, that was so awesome and so easy to execute by me. I said to myself I must share this idea with my readers our blogging community to help generate more leads and more traffic to website, blog, and business. 

Let me tell beginning that running an Instagram photo contest isn’t always easy task believe me, and can be a confusing but not difficult if know what to do. Here is a short guide to  step by step to getting most out of a photo contest, take it, apply it and go make some money off it.

Target Your Market

Define target market before kicking off photo contest. A contest for families who enjoy camping is going to look different than couples who look for new and exciting places to visit the city. Determine who you intend to engage with, and gear your contest toward them.

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Team Up

Finding a for your Instagram photo contest can be a benefit for both businesses. Not only can you gain more followers through this method, but you’ll also receive additional exposure. Most of these types of partnerships require participants to be followers of both accounts before they can enter. Keep things simple though. There’s no need to team up with more than one business per contest.

Avoid Confusion

Make sure your rules for entering and participating in your photo contest clear and concise. an ending and time, and offer step-by-step instructions for participants, including limitations on the number of entries.

Call to Action

Provide your followers a clear call to action, so that they fully aware of the necessary steps required to enter the contest. The primary of your photo contest is to gain followers or your exposure (but make sure you have fun too!). The most common ways to go about doing this is to have contestants tag a friend or a picture.

Tag a Friend – For this of call to action, have participants tag a friend to enter the contest. When the friend sees your and competition, they will join and tag more friends.

a Photo – Contestants with this of call to action post a photo and use a hashtag to enter. This will allow you to track the entries, and pick a winner when the time comes.

Keep an Eye on Submissions

This is your contest, so it would behoove you to be aware of how it’s progressing. Decide how you’ll monitor your contest, whether manually or by using one of the many tools available for just such an occasion. Decide beforehand how you plan on following your contest, so you’re not scrambling to decide while submissions rolling in.

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Declare a Winner

When your contest comes to a close, it’s time to pick a winner. Some contests use a poll, while others may use a group of judges. No matter what method you choose, a winner and notify them through Instagram.

Promote the winner on your Instagram page, but don’t forget to give credit where credit is due. Cross-promote on other platforms. Announce the results on your Twitter, Facebook, and web pages .

Repeat as Needed

Running an Instagram photo contest doesn’t have to be a one-time occurrence. You can have a weekly or monthly contest. your options, find what works for your company and adjust as needed. Discover a way to build habits with your followers while creating momentum with your contests.

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Instagram photo contests are an excellent to have fun with the platform while building up a following. Be creative and with your contests to have the most success. Not only will you expand your audience, but you’ll also have fresh content that may inspire your photo contest. For more tips, check out click here.