Business Marketing with an Instagram Photo Contest

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An is a to promote your business while having some fun. A contest lead to while your company is back to the . A friend of my passed me idea and I find it Amazing, I try it, that was so awesome and so easy to execute by me. I said to myself I must share idea with my in our to help you generate leads and traffic to your website, blog, and business. 

me tell you in the beginning that running an isn’t always easy task believe me, and be a confusing but difficult if you know to do. Here is a guide to follow step by step to getting the most out of a contest, take it, apply it and go some off it.

Target Your Market

Define your market before kicking off your contest. A contest for families enjoy camping is going to look a lot different than couples look for new and exciting places to visit in the city. Determine you intend to engage with, and gear your contest toward .

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Team Up

Finding a partner for your be a for both businesses. only can you gain followers through method, but you’ll also receive additional exposure. Most of these types of partnerships require participants to be followers of both accounts before can enter. Keep things simple though. There’s no need to team up with than one business per contest.

Avoid Confusion

your rules for entering and participating in your photo contest clear and concise. Include an ending date and time, and offer step-by-step instructions for participants, including limitations on the of entries.

Call to Action

Provide your followers a clear call to action, so that fully aware of the necessary steps required to enter the contest. The primary purpose of your photo contest is to gain followers or increase your exposure (but you have fun too!). The most common ways to go about doing is to have contestants tag a friend or post a picture.

Tag a Friend – For this type of call to action, have participants tag a friend to enter the contest. When the friend sees your post and competition, will join and tag more friends.

Post a Photo – Contestants with this type of call to action post a photo and a specific hashtag to enter. This will you to the entries, and pick a winner when the time comes.

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Keep an Eye on Submissions

This is your contest, so it would behoove you to be aware of how it’s progressing. Decide how you’ll monitor your contest, whether manually or by using one of the many tools available for just such an occasion. Decide beforehand how you plan on following your contest, so you’re scrambling to decide while submissions rolling in.

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Declare a Winner

When your contest comes to a , it’s time to pick a winner. Some contests a poll, while others a group of judges. No matter method you choose, select a winner and notify through Instagram.

Promote the winner on your Instagram page, but don’t forget to give where is due. Cross-promote on other platforms. Announce the results on your , Facebook, and web pages as well.

Repeat as Needed

Running an Instagram photo contest doesn’t have to be a one-time occurrence. You can have a weekly or monthly contest. Explore your options, find works best for your company and adjust as needed. Discover a way to build habits with your followers while momentum with your contests.

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Instagram photo contests are an excellent opportunity to have fun with the platform while building up a following. Be creative and engaging with your contests to have the most success. Not only will you expand your audience, but you’ll also have fresh content that inspire your next photo contest. For more , check out here.