Business Marketing with an Instagram Photo Contest

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An photo contest is a way to promote while having fun. A photo contest can lead to new followers while company is to the community. A friend of my passed me idea and I find it Amazing, I try it, that was so awesome and so to execute by me. I said to myself I must share idea my in our to help you generate leads and traffic to , blog, and business. 

Let me tell you in the beginning that running an photo contest isn’t always task believe me, and can be a bit confusing but not difficult if you know what to do. is a guide to follow step by step to getting the most out of a photo contest, take it, apply it and go money off it.

Target Your Market

Define target market before kicking off photo contest. A contest for families who enjoy camping is going to look a lot different than couples who look for new and exciting places to visit in the city. Determine who you intend to engage , and gear contest toward them.

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Team Up

Finding a partner for your photo contest can be a for both businesses. Not can you gain followers through , but you’ll also receive additional exposure. Most of types of partnerships require participants to be followers of both accounts before they can enter. Keep things simple though. There’s no need to team up than business per contest.

Avoid Confusion

sure your rules for entering and participating in your photo contest are clear and concise. an ending date and time, and offer step-by-step instructions for participants, including limitations on the number of entries.

Call to Action

Provide your followers a clear call to action, so that they are fully aware of the necessary steps required to enter the contest. The primary purpose of your photo contest is to gain followers or your exposure (but sure you have fun too!). The two most common ways to go about doing this is to have contestants tag a friend or a picture.

Tag a Friend – For this type of call to action, have participants tag a friend to enter the contest. When the friend sees your and competition, they will join and tag more friends.

a Photo – Contestants with this type of call to action a photo and a specific hashtag to enter. This will allow you to the entries, and pick a winner when the time comes.

Keep an Eye on Submissions

This is your contest, so it would behoove you to be aware of how it’s progressing. Decide how you’ll monitor your contest, whether manually or by using of the many tools available for just such an occasion. Decide beforehand how you plan on following your contest, so you’re not scrambling to decide while submissions are rolling in.

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Declare a Winner

When your contest comes to a , it’s time to pick a winner. contests a poll, while others may a group of judges. No matter what you choose, select a winner and notify them through Instagram.

Promote the winner on your Instagram page, but don’t forget to give where is . Cross-promote on other platforms. Announce the results on your Twitter, Facebook, and pages as well.

Repeat as Needed

Running an doesn’t have to be a -time occurrence. You can have a weekly or monthly contest. Explore your options, find what works for your company and adjust as needed. Discover a way to build habits with your followers while creating momentum with your contests.

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Instagram photo contests are an excellent opportunity to have fun with the platform while building up a following. Be creative and engaging with your contests to have the most success. Not will you expand your audience, but you’ll also have fresh that may inspire your next photo contest. For more tips, check out