Business Marketing with an Instagram Photo Contest

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An is a to promote while having some fun. A photo contest can lead to new followers while your is giving to . A friend of my passed me idea and I find it Amazing, I try it, that was so awesome and so to execute by me. I said to myself I must share idea with my readers in our blogging community to help generate more leads and more traffic to your website, blog, and business. 

Let me tell in beginning that running an isn’t always task believe me, and can be a bit confusing but difficult if know what to do. is a short guide to follow step by step to getting most out of a photo contest, take it, apply it and go some off it.

Target Your Market

Define your target market before kicking off your photo contest. A contest for families enjoy camping is going to a lot different than couples for new and exciting places to visit in the city. Determine intend to engage with, and gear your contest toward them.

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Team Up

Finding a partner for your can be a for both businesses. only can you gain more followers through , but you’ll also additional exposure. Most of these types of partnerships require participants to be followers of both accounts before can enter. Keep things simple though. There’s no need to team up with more than business per contest.

Avoid Confusion

sure your rules for entering and participating in your photo contest are clear and concise. an ending date and time, and step-by-step instructions for participants, limitations on the number of entries.

Call to Action

Provide your followers a clear call to action, so that are fully aware of the necessary steps required to enter the contest. The primary purpose of your photo contest is to gain followers or increase your exposure (but sure you fun too!). The two most common ways to go about doing is to contestants tag a friend or post a picture.

Tag a Friend – For this type of call to action, participants tag a friend to enter the contest. the friend sees your post and , will join and tag more friends.

Post a Photo – Contestants with this type of call to action post a photo and a specific hashtag to enter. This will you to the entries, and pick a winner the time comes.

Keep an Eye on Submissions

This is your contest, so it would behoove you to be aware of how it’s progressing. Decide how you’ll monitor your contest, whether manually or by using of the many tools available for just an occasion. Decide beforehand how you plan on following your contest, so you’re scrambling to decide while submissions are rolling in.

Visitor Boost

Declare a Winner

your contest comes to a close, it’s time to pick a winner. Some contests a poll, while others a group of judges. No matter what you choose, select a winner and notify them through Instagram.

Promote the winner on your Instagram page, but don’t forget to credit where credit is . Cross-promote on other platforms. Announce the results on your , Facebook, and pages as .

Repeat as Needed

Running an Instagram photo contest doesn’t to be a -time occurrence. You can have a weekly or monthly contest. Explore your options, find what works best for your and adjust as needed. a way to habits with your followers while creating momentum with your contests.

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Instagram photo contests are an excellent opportunity to have fun with the platform while building up a following. Be and engaging with your contests to have the most success. Not only will you expand your audience, but you’ll also have fresh that inspire your next photo contest. For more , check out


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