Pinterest may not be as popular as Facebook or Instagram, but it still has a lot of potential for any company that wishes to get their brand name out there. Pinterest is an incredibly unique platform that can boost your marketing efforts like never before. Here are 5 facts compiled from all over the internet that will convince you to market on Pinterest.
Pinterest’s popularity has been steadily increasing and it now represents a nearly unstoppable force that eclipses other social media websites. Data from Pew Research Center found that, in 2016, 26% of U.S. adults use Pinterest which puts it behind Facebook (68%) and Instagram (28%), but ahead of LinkedIn (25%) and Twitter (21%).
A Shopify study found that people who are referred to products via Pinterest are 10% more likely to make purchases compared to those referred from Facebook or Twitter. Furthermore, the average Pinterest order is $80, which is higher than that of Google, Facebook, Amazon, and several other websites. However, Rich Relevanceplaced the average order value per session even higher at a whopping $199.16, which easily triumphs over the average orders of $92.27 from Facebook and the measly $58.02 from Twitter.
The average Pinterest user is 40 years old and half of them make at least $50K a year. Ten percent of households that use Pinterest make over $125K a year. Clearly, there is a lot of incentive for marketers who want to appeal to potential buyers.
If there’s anything that would convince you to sell on Pinterest, it would have to be these statistics:
- 96% of active pinners use the site to gather information and conduct research.
- 93% of active pinners use the app to plan purchases.
- 87% of active pinners have bought something because of Pinterest.
- 72% of active pinners use Pinterest to decide what to purchase offline.
- 39% of active pinners use it to find out information about new products.
- 79% – Food and Ingredients
- 60% – Home Décor
- 53% – Clothing and Accessories
- 51% – Hair and Beauty
- 47% – Health and Fitness
A surprising 81% of pinners are women and the average female user will make 158 pins. Data from the Pew Research Center found that only 15% of U.S. adult men use Pinterest compared to the 38% of adult U.S. women that use the platform.
Pinterest might be one of the few social media platforms where women dominate making it ideal for beauty and fashion brands. Instagram is also very popular among women, which may suggest that image-based content marketing is great for appealing to a female audience.
Pinterest is one of the most exciting platforms to reach new audience members and drive sales. Get started by creating a Pinterest account, tracking metrics, and watch the sales roll in. And, if you’d like more access to invaluable online marketing strategies, check out more….