Using Traditional Media to Promote Your Online Business or Website

are short documents that are to news to promote of newsworthy event or development. They can be a good to promote your website as long as the “ which your press release is built is genuinely newsworthy, and not just an advertisement.

The editors at newspapers, television and radio stations and online newswires are always looking for content to fill news hole. If you can create a professional-looking press release that newsworthy information, there is a good that it can be picked up and it could result in a news story.

There are numerous press release distribution that will send your press release to news in your region or even nationally or internationally. Most are paid, but are

Before you create your news release, it is in the standard for . Editors look at each , and if yours makes it difficult for them to glean the , it may be discarded without being read.

Also, be that what you are promoting is newsworthy and can serve as the starting point for a news story. to include contact information, such as your phone number, so they can call for an interview.

Free Classified Ads

Most people read classified ads to find used cars, apartments for rent, help wanted postings and the like. But it is possible to promote your website using classified ads if you know a few tricks.

Generally, websites offering classified ads – such as or –won’t let you post ads that promote a business or website unless you purchase a paid ad. But if you write your so that it of value for free, you can usually get them published.

For example, let’s say your website that promotes dog training courses. While you couldn’t get a free classified that blatantly tries to sell your products, you could post that says:

“Learn five secret techniques to turn a bad puppy into a good dog. Get your free report at”

you simply create a short report or brief eBook, offer it on your webpage to people you email and not will your free to your site, but you can build a list of customers that you can use to market other products in the future.

Free marketing sometimes requires taking creative liberties.


Newsletters are short reports containing or more article that is distributed according to a regular schedule, usually monthly, to a group of subscribers have signed up to them because they are interested in the newsletter’s .

There are two ways to promote your website for free using newsletters: links to your website on somebody else’s newsletter or creating your . The latter is the more valuable.

Most newsletter distributors will allow you to include a link to your web page in newsletter for a . This is called a solo ad and if the newsletter is popular , it can be of the best ways to quickly build a base.

If you can’t afford to buy a solo ad, some newsletter distributors may let you submit an article for inclusion in their newsletter in which you include a link to your website.

Offering a to a free newsletter is a to build your email subscriber list, creating and distributing a free newsletter of your very . Although this requires a time investment because you will have to create all the content on your own, the reward is that you can quickly build a list of dedicated and subscribers.

These enthusiastic fans can then promote your website to their , family, members of their social , and other people are interested in your niche.

If you’d like to have access to even more ways to promote your website, as as a to generate conversion- Internet marketing each month, here to learn about me.