Using Traditional Media to Promote Your Online Business or Website

Press releases are short documents that are to to promote kind of newsworthy event or . can be a good way to promote your as as the “hook” which your press release is built is genuinely newsworthy, and not just an advertisement.

The editors at newspapers, television and radio stations and online newswires are always looking for content to fill news hole. If you can create a professional-looking press release that newsworthy information, is a good possibility that it can be picked up and it could result in a news story.

There are numerous press release distribution sites that will your press release to news organizations in your or even nationally or internationally. are , but some are free

Before you create your news release, make sure it is in the standard format for press releases. Editors at hundreds each , and if yours makes it difficult for them to glean the information quickly, it may be without being .

Also, be sure that what you are is newsworthy and can serve as the starting point for a news story. Make sure to include contact information, such as your phone number, so they can call for an interview.

Free Classified Ads

Most people read classified ads to find used cars, apartments for rent, help wanted postings and the like. But it is possible to promote your website using if you know a few tricks.

Generally, websites offering free classified ads – such as Kenda. or –won’t let you ads that promote a business or website unless you purchase a paid ad. But if you write your classified ad so that it offers something of value for free, you can usually get them published.

For example, let’s say your own website that promotes training courses. While you probably couldn’t get a free classified that blatantly tries to sell your products, you could post one that says:

“Learn five secret techniques to turn a bad puppy into a good dog. Get your free report at”

Then you simply create a short report or brief , offer it on your webpage to people who give you their email address and not only will your drive visitors to your site, but you can build a subscription list of potential customers that you can use to market other products in the .

Free marketing sometimes requires taking some creative liberties.


Newsletters are short reports containing one or more article that is distributed according to a , usually monthly, to a group of subscribers who have signed up to them because they are interested in the newsletter’s niche .

There are two ways to promote your website for free using newsletters: Including to your website on else’s newsletter or creating your own. The probably is the more .

Most newsletter distributors will you to include a link to your web page in their newsletter for a . This is called a ad and if the newsletter is popular enough, it can be one of the best ways to quickly build a customer base.

If you can’t afford to buy a , some newsletter distributors may let you submit an article for inclusion in their newsletter in which you include a link to your website.

Offering a subscription to a free newsletter is a great way to build your email subscriber list, then creating and distributing a free newsletter of your very own. Although this requires a time investment because you probably will have to create all the content on your own, the reward is that you can quickly build a list of dedicated and subscribers.

These can then promote your website to their friends, family, members of their networks, and other people who are interested in your subject niche.

If you’d like to have to even more ways to promote your website, as well as a way to generate conversion-ready marketing prospects each month, click here to learn about me.


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