Using Traditional Media to Promote Your Online Business or Website

are that are to news organizations to promote of newsworthy or . They can be a good way to promote your website as as the “hook” upon which your press release is built is newsworthy, and not just an advertisement.

The editors at newspapers, television and radio stations and online newswires are always for to fill their news hole. If you can create a professional- press release that , there is a good possibility that it can be up and it result in a news story.

There are only press release distribution sites that will send your press release to news organizations in your region or even nationally or internationally. Most are paid, but are free

Before you create your news release, sure it is in the standard format for . Editors look at hundreds each day, and if yours makes it difficult for to glean the essential information quickly, it be discarded being read.

Also, be sure that what you are promoting is newsworthy and can serve as the starting point for a news story. sure to include contact information, as your phone number, so they can call for an .

Free Classified Ads

Most people read to find used cars, apartments for rent, help wanted postings and the like. But it is possible to promote your website using free if you know a few tricks.

Generally, websites offering free as or –won’t you post ads that promote a business or website unless you purchase a paid ad. But if you write your ad so that it offers something of value for free, then you can usually get published.

For example, ’s say your website that promotes training courses. While you probably couldn’t get a that to sell your products, you post one that says:

five secret techniques to turn a bad puppy into a good . Get your free report at”

Then you simply create a short report or brief eBook, it on your webpage to people who give you their email address and not only will your drive visitors to your site, but you can build a subscription list of potential customers that you can to market other products in the future.

Free marketing sometimes requires taking creative liberties.


Newsletters are short reports containing one or more article that is distributed according to a regular schedule, usually monthly, to a group of who have signed up to because they are interested in the newsletter’s .

There are two to promote your website for free using newsletters: Including links to your website on somebody else’s newsletter or creating your . The latter probably is the more valuable.

Most will allow you to include a link to your web page in their newsletter for a fee. This is called a ad and if the newsletter is enough, it can be one of the best to quickly build a customer base.

If you can’t afford to a ad, some you submit an article for inclusion in their newsletter in which you include a link to your website.

Offering a subscription to a free newsletter is a great way to build your email subscriber list, then creating and a free newsletter of your very . Although this requires a larger time investment because you probably will have to create all the on your own, the reward is that you can quickly build a list of dedicated and loyal .

enthusiastic fans can then promote your website to their friends, family, of their social networks, and other people who are interested in your .

If you’d like to have access to even more to promote your website, as as a way to generate conversion-ready marketing prospects each month, here to about me.


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