Using Traditional Media to Promote Your Online Business or Website

Press releases are short documents that are to to promote some kind of newsworthy event or development. They can be a to promote your website as long as ” upon which your press release is built is newsworthy, and not just an advertisement.

The editors at newspapers, television and radio stations and online newswires are always looking for content to fill their news hole. If can create a professional-looking press release that newsworthy information, there is a that it can be picked up and it could result in a news story.

There are numerous only press release distribution that will send your press release to news organizations in your or even nationally or . Most are paid, but some are free

Before you create your news release, sure it is in the standard format for press releases. Editors look at hundreds day, and if yours makes it difficult for them to the essential information quickly, it may be without being .

Also, be sure that what you are promoting is newsworthy and can serve as the starting point for a news story. Make sure to include contact information, such as your phone number, so they can call for an .

Free Classified Ads

Most people read classified to find used cars, apartments for rent, help wanted postings and the like. But it is possible to promote your website using free classified ads if you know a few tricks.

Generally, websites offering free classified ads – such as or –won’t you post ads that promote a or website unless you purchase a paid ad. But if you write your classified ad so that it offers something of value for free, then you can usually get them published.

For example, let’s say your own website that promotes dog training courses. While you probably couldn’t get a free classified that blatantly tries to sell your , you could post one that says:

“Learn five secret techniques to turn a bad puppy into a good dog. Get your free report at”

Then you create a short report or brief eBook, it on your webpage to people who give you their email and not only will your free classified ad drive visitors to your site, but you can build a subscription list of potential customers that you can to market other products in the future.

Free sometimes taking some .


Newsletters are short containing one or more article that is to a regular schedule, usually monthly, to a group of subscribers who have signed up to receive them because they are interested in the ’s niche .

There are two ways to promote your website for free using newsletters: Including to your website on somebody else’s newsletter or your own. The latter probably is the more valuable.

Most newsletter distributors will allow you to include a link to your page in their newsletter for a fee. This is called a solo ad and if the newsletter is , it can be one of the best ways to quickly build a customer base.

If you can’t afford to buy a solo ad, some newsletter distributors may let you submit an article for inclusion in their newsletter in which you include a link to your website.

Offering a subscription to a free newsletter is a great way to build your email subscriber list, then creating and a free newsletter of your very own. Although this requires a because you probably will have to create all the content on your own, the reward is that you can quickly build a list of dedicated and loyal subscribers.

enthusiastic can then promote your website to their friends, , of their social networks, and other people who are interested in your subject niche.

If you’d like to have access to even more ways to promote your website, as as a way to generate -ready Internet marketing prospects each month, here to learn about me.


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