Using Traditional Media to Promote Your Online Business or Website

Press are documents that are sent to to promote some kind of newsworthy event or . They can be a to promote as long as “hook” upon which your press release is built is genuinely newsworthy, and not just an advertisement.

The editors at newspapers, television and radio stations and online newswires are always looking for content to fill their news hole. If can a professional-looking press release that newsworthy , there is a that it can be up and it result in a news story.

There are numerous only press release that will send your press release to news organizations in your region or even nationally or internationally. Most are paid, but some are free

Before you create your , make sure it is in the standard format for press releases. Editors at hundreds each day, and if yours makes it difficult for them to glean the information quickly, it may be discarded being read.

Also, be sure that what you are promoting is newsworthy and can serve as the starting point for a news story. Make sure to include , such as your , so they can call for an interview.

Free Classified Ads

Most people read classified ads to find used cars, apartments for rent, help wanted postings and the like. But it is possible to promote your website using if you know a few tricks.

Generally, websites ads – such as Kenda. or –won’t you post ads that promote a business or website unless you purchase a paid ad. But if you write your classified ad so that it offers something of value for free, then you can usually get them published.

For example, let’s say your own website that promotes dog training courses. While you probably couldn’t get a free classified that to sell your products, you could post one that says:

“Learn five secret techniques to turn a bad puppy into a good dog. Get your free report at”

Then you simply create a short report or brief eBook, it on your webpage to people who give you their email address and not only will your free classified ad drive visitors to your site, but you can build a subscription list of potential customers that you can use to market other products in the future.

Free marketing sometimes requires taking some creative liberties.


are short reports one or more article that is distributed according to a , usually monthly, to a group of subscribers who have signed up to receive them because they are interested in the newsletter’s niche topic.

There are to promote your website for free using newsletters: Including to your website on somebody ’s newsletter or creating your own. The latter probably is the more valuable.

Most newsletter distributors will you to include a link to your web page in their newsletter for a fee. This is called a ad and if the newsletter is , it can be one of the best ways to quickly build a base.

If you can’t afford to buy a , some newsletter distributors may let you submit an article for inclusion in their newsletter in which you include a link to your website.

Offering a subscription to a free newsletter is a great way to build your email subscriber list, then creating and distributing a free newsletter of your very own. this requires a larger time investment because you probably will have to create all the content on your own, the is that you can quickly build a list of dedicated and loyal subscribers.

These enthusiastic fans can then promote your website to their friends, family, members of their social networks, and other people who are interested in your niche.

If you’d like to have access to even more ways to promote your website, as as a way to generate conversion- Internet marketing each month, click here to learn about me.


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