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How to Republish Existing Content Without Getting Penalised

If you regularly spend on content for your copy or posts, you understand how frustrating it can be to see this content come and go. A few after you a new blog that you spent good money on, it may no longer hold any to your .

When good content goes unnoticed, it’s tempting to want to reuse it in some manner. Unfortunately, a of and go about this in wrong and get penalized by search engines. This can dramatically decrease your search engine rankings.Free Shipping On All Orders $69+ at  

So, does this mean that you can’t use existing content? No, you’re able to republish content, as as you go about it in the right way. Use the to republish your existing content without getting penalized.

Correctly Letting Search Engines Know About Your Duplicate Content

, you need to make that you’re letting search engines know that this new post is . The way to do this is to include a . Syndication of is a business. If you spend any time on news aggregator websites, then you’ve seen that’s posted on multiple news sites.

How to Add a Canonical URL

If search engines had to penalize every site that uses syndicated content, then news sites would have trouble staying at the top of the search engine rankings. The is the canonical URL. Adding this little of code is easy. You simply add a tag in the <head> of your HTML. The code would look like this:

<link rel=“canonical” href=“” />

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Adding the canonical link search engines know that the content they’re crawling is a duplicate of another URL. The URL that is included in the is the URL of the post. This link tag must be placed on where you plan on republishing your content.

Additional Tips for Using Canonical URLs

Make sure that you don’t edit the content that you’re republishing. If you notice grammar mistakes or other small errors, you can fix , but don’t of your . , the search engines still count the pages as two separate posts.

The canonical URL link should never be used as a form of black-hat . It should be used in its proper context. This will defeat the purpose of using the canonical URL in the .

You should also include an link at the beginning or end of the duplicate content that links back to the original source. This will be beneficial if you are syndicating your content for use on other sites. time the content is republished, you’re adding to your site.Cut the Landline and Save 40-80%

Republishing content is a useful way to get more value out of the content that you pay for. Spending money on the creation of original content can be a major of your marketing budget. Most people can only pay for so per month. Instead of letting these articles go to waste after they’ve outlived usefulness, consider using a canonical URL to republish them.  

You can republish your content on a separate website that you own or allow other sites to republish the content—as long as they correctly use the canonical URL link.

If you have old content that you would like to republish, make sure that you’re going about it in the right way. Along with these suggestions, are other to boost your marketing potential. If you’d like some additional internet marketing , then click on this link to learn more about me.

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