Pinterest may not be as popular as Facebook or Instagram, but it still has a lot of potential for any company that wishes to get their brand name out there. Pinterest is an incredibly unique platform that can boost your marketing efforts like never before. Here are 5 facts compiled from all over the internet that will convince you to market on Pinterest.
Pinterest is incredibly popular.
Pinterest’s popularity has been steadily increasing and it now represents a nearly unstoppable force that eclipses other social media websites. Data from Pew Research Center found that, in 2016, 26% of U.S. adults use Pinterest which puts it behind Facebook (68%) and Instagram (28%), but ahead of LinkedIn (25%) and Twitter (21%).
Pinterest claims that it has 150 million monthly active users with 70 million of them from the U.S. and 80 million of them from outside the U.S.
Pinterest is great for sales.
A Shopify study found that people who are referred to products via Pinterest are 10% more likely to make purchases compared to those referred from Facebook or Twitter. Furthermore, the average Pinterest order is $80, which is higher than that of Google, Facebook, Amazon, and several other websites. However, Rich Relevance placed the average order value per session even higher at a whopping $199.16, which easily triumphs over the average orders of $92.27 from Facebook and the measly $58.02 from Twitter.
Additionally, a study from BlogHer found that 53% of BlogHer readers and 47% of U.S. consumers have bought an item based on a recommendation from Pinterest.
Pinterest users have a lot of money to spend.
Why are Pinterest orders so high? Perhaps it’s because many people who use the social media app have very high incomes.
The average Pinterest user is 40 years old and half of them make at least $50K a year. Ten percent of households that use Pinterest make over $125K a year. Clearly, there is a lot of incentive for marketers who want to appeal to potential buyers.
If there’s anything that would convince you to sell on Pinterest, it would have to be these statistics:
- 96% of active pinners use the site to gather information and conduct research.
- 93% of active pinners use the app to plan purchases.
- 87% of active pinners have bought something because of Pinterest.
- 72% of active pinners use Pinterest to decide what to purchase offline.
- 39% of active pinners use it to find out information about new products.
A study from Millward Brown Digital found that active pinners said that Pinterest helps them decide what to buy in these categories:
- 79% – Food and Ingredients
- 60% – Home Décor
- 53% – Clothing and Accessories
- 51% – Hair and Beauty
- 47% – Health and Fitness
What does all this mean? People use Pinterest because they are looking for something to buy. It’s like a social media version of a shopping network.
Pinterest is great for marketing towards women.
A surprising 81% of pinners are women and the average female user will make 158 pins. Data from the Pew Research Center found that only 15% of U.S. adult men use Pinterest compared to the 38% of adult U.S. women that use the platform.
Pinterest might be one of the few social media platforms where women dominate making it ideal for beauty and fashion brands. Instagram is also very popular among women, which may suggest that image-based content marketing is great for appealing to a female audience.
Furthermore, data from BlogHer found that 81% of women trust the information they read on Pinterest compared to the mere 73% of women that trust Twitter and 67% of women that trust Facebook.
Pinterest is one of the most exciting platforms to reach new audience members and drive sales. Get started by creating a Pinterest account, tracking metrics, and watch the sales roll in. And, if you’d like more access to invaluable online marketing strategies, check out my done-for-you book list.