Optimize Your for Mobile

Today’s marketplace is becoming and mobile, as stats suggest that nearly fifty of commerce is completed via a . does that mean for and ? It’s to optimize your and make it mobile friendly.

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The key term need to remember is mobile. Mobile looking for a streamlined version of your site. do not want to see a lot of staff bios and mission statements. goal is to get in, get the information need, and get out.

a few things to consider designing your for mobile devices.

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  1. Keep it Simple

Simplify your sight. simplify it again. again. Your goal is to strip out as as possible. Put yourself in the shoes of your target customer. looking to accomplish?

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only have so real estate to work , so it’s essential that you provide the information they want as concisely as possible. Drive the by keeping your succinct and straightforward.

  1. Branding

Optimizing your site for mobile doesn’t mean it ceases to be your site. Find clever ways to incorporate your branding into your . Remember, is still a brand touchpoint, so you want to be sure to and reflect your brand.

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similar themes and colors across your platforms to provide a for your . You want to have a similar experience on the , as they would have on your standard site.

  1.  Avoid Text Entry

While is business that will not be able to get away from no matter how they try, you’ll want your site to avoid requiring to enter data. Instead, try using checklists, dropdowns, or pre-populated menus.

  1. Scroll on Through

Try to avoid implementing ‘pinch and zoom’ sites, as most become frustrated the experience provides. Instead, focus on a smooth and pleasant scrolling experience, a standard menu, and plenty of space between buttons. creating your mobile site, keep in mind that will be using fingers, instead of a mouse pointer.

  1. Scale it Down

You’ve and weeks to an impeccable experience for your on your standard website. The UI is beautiful, and the site is flawless. The only problem is that it doesn’t scale to mobile.

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Remember that will view your site on smaller screens, and since most users will see it on a smartphone, both landscape and portrait mode are important. nearly five hundred different screen sizes, you’ll want to come up a mobile-optimized page.

  1. Interaction

This one we touched on briefly, but it should go saying that your users want to be able to interact with your mobile site a lot of hassle. With that in mind, consider of the actions that make for a .

You include links to things , , , , , , and a multitude of other areas. Make it for your to find and connect with you.

Remember that you want to provide a seamless, simple, to experience for your customers. Make sure your page is optimized for usage and does not lead users to a blank loading page or an inconsistent site.

Develop a mobile strategy, put it in place and optimize your website for mobile users www.ernsgeorges.com .

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