Creating a Business Profile That Connects

You’re likely already using as a of strategy. If you get a lot of traffic to and don’t get a lot of attention on , then business profile may be turning potential away.  that connect are likely to result in -converting traffic to your .

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Make That You Right

first, and of most important, factors of your social business profile is of your social account. If you’re developing a , you should stick your own . is especially true if you your for all promotional purposes. 

For with a specific business , make that your social account matches. Basically, whether you’re developing a or a business identity, should match your and your promotional material. should have trouble for your profile.

Choosing the Best Profile Pic

you choose the right name, you need to choose the best profile pic. Again, ’s a difference between profile pics for the and business brands. For a , such as an internet guru or a blogger, you’ll want to a picture of yourself. 

should use the same logo that use for all other promotional material. You’re probably noticing a pattern here. The goal is to make things consistent on your website and social media profiles. 

Along with remaining consistent between your website and social media account, you also need to use the same name, profile pic, and other details across all networks. means using the same info on Facebook, , Instagram, and any other that you use.  

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Be Clear and Direct with Your Bio 

After at your profile pic, a visitor may check out your bio. shouldn’t have any trouble determining what it is that you sell, after reading your bio. So, keep your bio clear and direct. It should be short and to the point.

Describe or website in a single sentence. Don’t worry about making a pitch in your bio. Instead, focus on the actual value of what you do.

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Use a That Matches Your Image

The that you choose for your profile should match the overall image that you’re promoting. In fact, the can be important than the profile picture. A poorly created background look unprofessional, limiting your ability to connect with customers.

If your background appears pixelated or hard to , you need a . You hire a graphic design freelancer to create a background for you or take the to create a clear, easy to background yourself.

When you make your own background, either uses a vector editing or make that your image matches the exact dimensions recommended by the social media network. These recommendations are different for every network.

Keep in mind that the sizes of backgrounds and other details can change. and Facebook have updated the layout of profile several times in the past few years. Make sure that you remain up to date as these changes occur.

Choosing the right name and using a professional profile pic and background can go a way towards helping you connect with customers. You should also interact with your followers. Respond to questions and comments and encourage a discussion in your posts by ending a post with a question.

Start improving your . Connect with your customers and . If you want suggestions and a way to generate - , then click here and learn more about me. 

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