Creating a Profile That Connects

’re likely already using social media as a part of strategy. If get a lot of traffic to and don’t get a lot of , then profile may be turning potential away.  profiles that connect more likely to result in high-converting traffic to .

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Make Sure That Use Right

, and one of most important, factors of your profile is the of your social media account. If you’re developing a personal brand, you should stick your own . This is especially true if you use your for all promotional purposes. 

For with a specific business name, make sure that your social media account matches. Basically, whether you’re developing a personal brand or a business identity, the name should match your and your promotional material. should not trouble for your profile.

Choosing the Best

Once you choose the right name, you need to choose the best . Again, ’s a difference between for the personal brand and business brands. For a personal brand, such as an guru or a blogger, you’ll want to use a picture of yourself. 

should use the same logo that they use for all other promotional material. You’re probably noticing a pattern . The is to make things consistent on your website and social media profiles. 

Along with remaining consistent between your website and social media account, you also need to use the same name, , and other details across all . This means using the same info on , Twitter, Instagram, and any other social media that you use.  

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Be Clear and Direct with Your Bio 

After looking at your profile pic, a visitor may check out your bio. They shouldn’t any trouble determining what it is that you sell, after reading your bio. So, keep your bio clear and direct. It should be short and to the point.

Describe or website in a single sentence. Don’t worry about making a pitch in your bio. Instead, focus on the actual value of what you do.

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Use a That Matches Your Image

The that you choose for your profile should match the overall image that you’re . In fact, the be more important than the profile picture. A poorly created background will look unprofessional, limiting your ability to connect with customers.

If your background appears pixelated or hard to , you need a . You hire a graphic design freelancer to create a background for you or take the time to create a clear, to background yourself.

you make your own background, either uses a vector editing program or make sure that your image matches the exact dimensions recommended by the social media network. These recommendations different for every network.

Keep in mind that the sizes of backgrounds and other details change. Twitter and updated the layout of profile pages several times in the past few . Make sure that you remain up to date as these changes occur.

Choosing the right name and using a professional profile pic and background go a way towards helping you connect with customers. You should also interact with your followers. to questions and comments and encourage a discussion in your posts by ending a with a question.

Start improving your . Connect with your customers and increase . If you want more suggestions and a way to generate -ready each month, then and learn more about me. 

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