Business Marketing with an Instagram Photo Contest

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An Instagram is a to your business while having some fun. A lead to while your is giving to the Instagram community. A friend of my passed me this idea and I find it Amazing, I try it, that was so awesome and so to execute by me. I said to myself I must share this idea my readers in our community to help you generate leads and traffic to your website, blog, and business. 

Let me tell you in the beginning that running an Instagram isn’t always task believe me, and be a bit confusing but not difficult if you know to do. is a guide to follow step by step to getting the out of a photo contest, take it, apply it and go some money off it.

Target Your Market

Define your market before kicking off your photo contest. A contest for families enjoy camping is going to a lot different than couples for and exciting places to visit in the city. Determine you intend to engage , and gear your contest toward .

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Team Up

Finding a partner for your Instagram photo contest be a benefit for both businesses. Not can you gain followers through this method, but you’ll also additional exposure. of these types of partnerships require participants to be followers of both accounts before can enter. Keep things simple though. ’s no need to team up than one business per contest.

Avoid Confusion

your rules for entering and participating in your photo contest are clear and concise. an ending date and , and step-by-step instructions for participants, including limitations on the number of entries.

Call to Action

Provide your followers a clear call to action, so that are fully aware of the necessary steps required to enter the contest. The primary purpose of your photo contest is to gain followers or increase your exposure (but you have fun too!). The two common ways to go about doing this is to have contestants tag a friend or post a picture.

Tag a Friend – For this type of call to action, have participants tag a friend to enter the contest. the friend sees your post and , join and tag more .

Post a Photo – Contestants with this type of call to action post a photo and use a specific hashtag to enter. This you to the entries, and pick a winner the comes.

Keep an Eye on Submissions

This is your contest, so it would behoove you to be aware of how it’s progressing. Decide how you’ll monitor your contest, whether manually or by using one of the many tools available for just such an occasion. Decide beforehand how you plan on following your contest, so you’re not scrambling to decide while submissions are rolling in.

Visitor Boost

Declare a Winner

your contest comes to a close, it’s to pick a winner. Some contests use a poll, while others use a group of judges. No matter method you choose, select a winner and notify through Instagram.

the winner on your Instagram page, but don’t forget to credit where credit is due. Cross- on other platforms. Announce the results on your , , and as well.

Repeat as Needed

Running an Instagram photo contest doesn’t have to be a one-time occurrence. You can have a weekly or monthly contest. Explore your options, find works best for your and adjust as needed. Discover a way to build habits with your followers while momentum with your contests.

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Instagram photo contests are an excellent opportunity to have fun with the platform while building up a following. Be and engaging with your contests to have the most success. Not you expand your audience, but you’ll also have fresh content that inspire your next photo contest. For more tips, check out click


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