Business Marketing with an Instagram Photo Contest

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An Instagram is a great way to while having some fun. A lead to followers while your company is to the . A friend of my passed me idea and I find it Amazing, I try it, that was so awesome and so easy to execute by me. I said to myself I must share idea my readers in our community to help you generate leads and traffic to your website, blog, and business. 

Let me tell you in the beginning that running an Instagram photo contest isn’t always easy task believe me, and can be a confusing but not difficult if you know what to do. Here is a guide to follow step by step to getting the most out of a photo contest, take it, apply it and go make some off it.

Target Your Market

Define your before kicking off your photo contest. A contest for families enjoy camping is going to look a lot different than couples look for new and exciting places to visit in the city. Determine you intend to engage with, and gear your contest toward them.

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Team Up

Finding a partner for your Instagram photo contest can be a for both businesses. Not can you gain more followers through this , but you’ll also receive additional exposure. Most of these types of partnerships require participants to be followers of both accounts before they can enter. Keep things simple though. ’s no need to team up with more than business per contest.

Avoid Confusion

Make your rules for entering and participating in your photo contest are clear and concise. Include an ending date and , and step-by-step instructions for participants, limitations on the number of entries.

Call to Action

Provide your followers a clear call to action, so that they are fully aware of the necessary steps required to enter the contest. The primary purpose of your photo contest is to gain followers or increase your exposure (but make sure you fun too!). The two most common ways to go about doing this is to contestants tag a friend or post a picture.

Tag a Friend – For this type of call to action, have participants tag a friend to enter the contest. the friend sees your post and , they will join and tag more .

Post a Photo – Contestants with this type of call to action post a photo and a specific hashtag to enter. This will you to the entries, and pick a winner when the time comes.

Keep an Eye on Submissions

This is your contest, so it would behoove you to be aware of how it’s progressing. Decide how you’ll monitor your contest, whether manually or by using one of the many tools available for just such an occasion. Decide beforehand how you plan on following your contest, so you’re not scrambling to decide while submissions are rolling in.

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Declare a Winner

When your contest comes to a close, it’s time to pick a winner. Some contests use a poll, while use a group of judges. No matter what method you choose, select a winner and notify them through Instagram.

Promote the winner on your Instagram page, but don’t forget to credit where credit is due. Cross-promote on other platforms. Announce the results on your Twitter, Facebook, and web pages as .

Repeat as Needed

Running an Instagram photo contest doesn’t have to be a one-time occurrence. You can have a weekly or monthly contest. Explore your options, find what works best for your company and adjust as needed. a way to build habits with your followers while momentum with your contests.

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Instagram photo contests are an excellent opportunity to have fun with the platform while building up a following. Be creative and with your contests to have the most success. Not only will you expand your audience, but you’ll also have fresh that may inspire your next photo contest. For more tips, check out click here. 


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